UK: The Independent gets a celebrity editor-in-chief for a day

Posted by John Burke on May 15, 2006 at 1:31 PM

The lead singer of the biggest rock band in the world is to take over the editorial board of the Independent tomorrow. Bono of U2 will lead the morning editorial meeting, write headlines and choose pictures for the British daily. Simon Kelner, the paper's everyday editor-in-chief was enthusiastic about Bono's participation saying, "Bono was very excited about doing this, right from the start. He had hundreds of ideas and has brought many of them to fruition already. He has already been working hard, and is taking it very seriously."

Additionally, the Independent has an entire star-studded edition lined up with contributions from Stella McCartney to Condoleeza Rice.

Bono, who is an activist for Africa and has been nominated for the Nobel Peace Prize, is sure to help contribute to the Independent's May 16 sales of which half the revenues will be donated to Product RED, a foundation that helps African women and children with AIDS.

However, just like what happens with DVD giveaway promotions, chances are that Wednesday's edition of the Independent will fall back down to normal circulation levels.

Source: The Independent

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