Notes from the ad:tech show in San Francisco

Posted by Diana Epstein on May 2, 2006 at 12:10 PM

This years online marketing conference ad:tech echoed sentiments that that have been heard in the past, more big media companies are going to make moves to invest in more internet acquisitions, like those done by News Corp., NBC, and Viacom.

One advertising consultant said that the “hot areas” include online video and social networking. But the potency of these sites will be diluted as more and more companies hop on the bandwagon to join in on the trend. AOL Time Warner, Coca-Cola, Nike and other marketers are trying to nab their own stake in the social-networking craze.

“Expect to see lots more deals in the big media space—there is a war brewing and it’s just going to get bigger,” said Cliff Kurtzman, chief executive of consulting firm ADASTRO.

Although Google has done more than any other company to increase revenue from online advertising, the company kept a low profile at the conference.

Source: Red Herring [Through I Want Media]

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