The target group of the paper stays the same: like News also Business News will try to attract young people (20 to 39 years old) with an interest in business. The price will also be the same: 50 cents. Holtzbrinck did not comment on the project officially. But the Welt am Sonntag speculates that Business News might be planned as a competitor to the Financial Times Deutschland (FDT), a business daily published by Gruner+Jahr. The Financial Times Deutschland was founded in 2000. Business News will have the same structure as FTD: first business news, then politics and miscellaneous. The difference is that the Financial Times Deutschland employs 140 editorial staff, while Business News will make it with 20. This is only possible, because Business News will use resources from other Holtzbrinck titles, notably the business daily Handelsblatt.

The whole project was much debated at Holtzbrinck, because some fear that Business News will cannibalize the Handelsblatt. Because Business News will offer something like a summary of the Handelsblatt for 50 cent, while the Handelsblatt costs 1,80 Euro.

The compact News was launched in September 2004 in Frankfurt on the Main with plans to extend to other cities later. However, the compact was not very successful: the media magazine Kress said that the daily paid circulation is about 500 copies, while Holtzbrinck speaks of 7,500.

Sources (in German): Welt am Sonntag, Netzeitung, DWDL,