25 million Free Dailies
With recent launches in the UK, the US, Spain, Rumania, the Czech Republic and later this month in Switzerland, Croatia and Austria, the total amount of free dailies distributed, is more than 25 million. In 2001 the 10 million circulation mark was reached, while in at the end of 2005 almost 23 million copies were distributed. In France, Italy, Spain, Sweden, Switzerland, the UK, Canada, USA, Hong Kong and Korea free papers have a circulation of more than one million. Spain has 23 titles and the highest circulation (4.9 million). In Spain and Iceland the majority of the total newspaper market consists of free titles. Italy, the Czech Republic (both 31%), Denmark (30%), Switzerland and Portugal (both 29%) also have a substantial market share of free papers.
More than a 100 different titles are published, with Europe leading the way with 79 titles. There are free dailies in 38 countries, 24 in Europe. Latvia, Lithuania, Ireland, Israel, Croatia and Rumania are the latest additions. Metro is market leader with 29% of the total circulation.
The end of the growth is not yet in sight. New launches in the UK, the US, Denmark, Mexico, Eastern Europe and the Netherlands are planned. Before the end of 2006 there probably will be free dailies in 40 countries with a circulation of more than 28 million.
Source: Free Daily Newspapers and blog
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