US: local news site offers franchises and money
Posted by Diana Epstein on April 27, 2006 at 2:36 PM
The local news and citizen journalism network Out2 Media has begun offering 500 free franchises of its online community newspaper business as well as payments to citizen journalists for its numerous websites.
The newspapers combine professional reports with citizen journalism. The citizen reporters are paid $5 incentive for each report. Registered citizen reporters post material straight to the site without editing, and the site does not label user-generated content.
Each site combines national stories with local relevance - a hybrid content model that is essential for community news sites, according to Out2 CEO Bob Leonard.
"Newspapers can't do this because it doesn't make financial sense to let the public talk to the public - if they do that on their site they have a product that competes with the newspaper," he said. The site also allows for readers to “talk back to the newspaper,”
The Florida-based Out2 publishes 13,400 hyper-local online newspapers across the US. The site is supported by local advertising.
Source: Journalism.co.uk [Through the Ifra Executive News Service]
Each site combines national stories with local relevance - a hybrid content model that is essential for community news sites, according to Out2 CEO Bob Leonard.
"Newspapers can't do this because it doesn't make financial sense to let the public talk to the public - if they do that on their site they have a product that competes with the newspaper," he said. The site also allows for readers to “talk back to the newspaper,”
The Florida-based Out2 publishes 13,400 hyper-local online newspapers across the US. The site is supported by local advertising.
Source: Journalism.co.uk [Through the Ifra Executive News Service]
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