Polish media group cuts price of daily

As Germany’s Axel Springer sets to launch a new daily, Poland’s already well-established daily Gazeta Wyborcza, the country’s number 2-selling daily after Fakt, will slash its price to better deal with this new direct competition. Media group Agora will cut the cover price of this flagship daily, “[enabling] readers to decide purely on quality and not on financial considerations,” Agora said in a statement.

What remains to be seen is whether this will create a general price war amongst Polish newpapers as similar initiatives have done in markets such as Ireland and the UK.

Source: Reuters [Through the European Journalism Centre]