• September 25.2008

US : Sun-Times to cut margins

Posted by Diana Epstein on March 23, 2006 at 12:01 PM

To save money the Chicago Sun-Times is literally cutting its margins a quarter-inch off the top of the tabloid-size paper.

"It really is marginal," said John Cruickshank, chief operating officer of the Sun-Times News Group and publisher of the Sun-Times.

This "cutting edge idea" allows for slightly smaller pages, which requires less newsprint, a potentially money saving idea although Cruickshank said "I don't know what [savings] we're going to get out of this."

The company hopes the change will lead to "greater efficiency, yielding clean color copies faster, thus requiring fewer papers to be scrapped, which is bound to impress any potential buyer for the paper," says The Chicago Tribune.

The paper has been through two size changes over the last couple of months but this is the most dramatic yet.

This margin trim follows suit of the recent cutting of stocks by numerous newspapers in an attempt to save money. Some worry that such moves will affect the print product enough that circulations could fall even further.

Source : Chicago Tribune
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