France: Press group and sports news company union to hit mobile phone market
Posted by Diana Epstein on March 30, 2006 at 4:39 PM
Press group HFM and Sporever, a sports news company most notably online, have announced the creation of a collective company to develop audiovisual services for mobile phones.
The union of these companies will create a specialized collective dealing in projects focused on mobile phones giving users practical information, news coverage and interviews, games, etc for their mobile phone.
In this partnership HFM carries the brand, editorial content whereas Sporever has an expertise in audiovisual production and marketing in mobile services for mass markets.
Seeing an opportunity to capitlize on the 2 million plus mobile phone users in France, HFM and Sporever will take a step into a realm many are not. With an unpromising willingness of the public in North America (see former posting) to pay for additional mobile services, this partnership may be successful in France.
Source: Le Monde [Through the Ifra Executive News Service]
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