Europe and Asia: Wall Street Journal readers complain of paper’s tabloid size

Posted by Diana Epstein on March 31, 2006 at 11:54 AM

Designed to save $17 million dollars a year starting in 2006, the Wall Street Journals change from a broadsheet to a more compact tabloid format has not met its readers approval. Dow Jones and Co. Inc plans to “retool” its Wall Street Journal Asian and European newspaper editions, two editions struggling to stay afloat.

Some readers feel "there is less of a paper than before," said Chief Executive Officer Richard Zannino.

The company had hoped that readers would see that there have been no content changes and that it is only a matter of becoming accustomed to the new size.

"Readers' reaction overall is positive -- not as positive as some other things we've done, so we are going to correct a little there. Retool it a bit," he said

Although changes will occur, Zannino failed to specify what they would entail. After a recent management reshuffle, job cuts and newspaper resizing, money-saving tactics still need to keep the newspapers' readers in mind.

Source: Reuters

Posted in :