The name Österreich is meant to reflect the Austrian awareness said Fellner, who is a leading magazine publisher in Austria. There might be some small changes in the name, e.g. to add "24", but the principle name will be Österreich. The paper will start with a daily print run of 250,000 copies, on Sundays 600,000. The paper will launch on September 18. Those who subscribe before the launch will receive the paper already 2 weeks prior to the official launch. In addition Fellner plans a free version of Österreich. In any case, Fellner seems to make the launch a big event. Some rumors even say that pop star Madonna will sing at the launch party. 

The paper is looking for a readership between the successful tabloid Kronenzeitung (circulation about 850,000) and Kurier (240,000).  

Fellner will also publish a free daily football newspaper called WM Live during the time of the FIFA world cup in Germany. The paper will have 30 pages; the print run will be 250,000 copies, on weekends 500,000. "Attractive women" will distribute the paper in Linz and Vienna. The paper will be published during 33 days.

Sources: Der Standard (in German), KleinReport (in German), Horizont (in German), Die Presse (in German), adnkronos international (through EJC-newsletter)