The initiative is designed by the Chronicle to provide San Francisco residents with a third jobseeking source in addition to its online and print classifieds.

The TV classifieds will each be up to 30 seconds long and will be divided into 6 different categories: general, sales and marketing, professional, health care, skills and trades, and technology.

The television program is being produced by Digital Media Classifieds. The company's founder Evan Neubeiser asserted that over 100 newspapers in the US have launched similar television programs. His three biggest newspaper clients are: the Houston Chronicle, the Arizona Republic, and the Dallas Morning News.

Phyllis Pfeiffer, senior vice-president of advertising at the Chronicle said the following about the paper's new initiative: "No one else in the market is able to offer such an effective and multi-tiered approach to its advertisers in reaching job seekers--active and passive."

The Newspaper Association of America's director of electronic media communications Rob Runett asserted that it is "a natural progression for newspapers that already provide classifieds on their Web site to extend the service to a television platform."

Source: Media Post Publications