Saudi Arabia: imminent launch of new Arabic language daily targeting youth
A new Arabic language full colour tabloid targeting youth is to be launched in Saudi Arabia before the end of the year. The tabloid is to be called Sun; the three letters in Arabic stand for youth variety and Saudi. The initial print run will be 120 000 copies. Sun will offer a "fresh approach to news, sport, music and technology."
The new paper is being launched by a Saudi investor in partnership with the Al Wataniya media an advertising group.
The choice to target a young audience was made because the group launching the new paper believes the 60% of the Saudi population under the age of 30 is not catered for by the news media. Targeting youth is also lucrative for advertising revenue as young people represent a "big base of consumption" asserts Elie Wakim, commercial director of the new initiative.
Source: Arab Press Network
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Hello
We are the publishers of a newspaper and are making a subscription campaign where the subscriber will get immediately a phone when he subscribes to Al Hayat news paper we are looking for a phone averaging 20 to 30 $ max and we are looking for 200000 pieces
Can you send me by mail the possibilities
Regards
Elie Wakim
00971506670176
Patricia Wheatcroft says that people will continue to read newspapers as a leisure activity. This points more to the experience than the brand. I think to survive the digital age, newspapers need to combine the brand with the experience. That way they will differentiate themselves from the online competition. The Internet can't compete with a trusted brand that you can pick up and take with you or lay in bed and read. that way there's room for everyone.
Nice
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