Poland: High profits through merging titles
Polish Polskapresse, which publishes 9 regional daily newspapers, generated a net profit of 12,8 million PLN (about 3,1 million EUR) in 2004 and is said to do even better this year reports the Warsaw Business Journal. This follows a loss of 17,3 million PLN (approx. 4,2 million EUR) in 2003.
This success was possible by lowering costs mainly through merging titles. "The financial result is an outcome of good investments, management and marketing policies," says Dorota Stanek, Polskapresse president in the Warsaw Business Journal.
Source: Warsaw Business Journal,
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