Spain: Government seeks media allies to promote European constitution

Posted by Ulrike Trux on December 10, 2004 at 10:18 AM

Thanks to Juan Varela for providing us with Periodistas 21 story on the Spanish government's attempt to promote the European constitution through media allies. Periodistas 21 remarks that "Big Brother, the leader TV reality show in Spain, is promoting the Constitution with a test based in the EU Constitution: contestants have to learn several points of the text and after they have to explain it to another foreign contestant." Furthermore, Prime Minister José Luis Rodríguez Zapatero is trying to seek support of Real Madrid's soccer stars. Periodistas 21 said, "The administration is looking for an active support of the media and the press with news, analysis and free ads in papers, radio, TV and other media."

Source: Periodistas 21

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