New Spanish-language daily newspaper in Houston, USA

Posted by Bertrand Pecquerie on August 31, 2004 at 6:12 PM

"Meximerica Media, a U.S.-based publishing company, announced that Rumbo de Houston, its second Spanish-language daily newspaper, has started publication on August 30. After the successful launch of Rumbo de San Antonio, Meximerica Media continues its efforts towards establishing a new chain of Spanish-language dailies in Texas with the launch of Rumbo de Houston, to be followed by subsequent launches in the Lower Rio Grande Valley and Austin in September and October. Rumbo (pronounced room-bo), comes from the Spanish word often associated with the Latin American phrase meaning "heading north" and, by implication, heading to move up in life. Rumbo de Houston is a complete full-color, tabloid-size, Spanish-language newspaper, primarily aimed at Hispanic men and women between the ages of 21 and 54.

The paper has its own staff of reporters covering local and community news of particular interest to its readers, including education, personal finance, and health. Rumbo de Houston also offers in-depth national, international, sports and entertainment news coverage, with particular emphasis on Mexico and Latin America.

"We are proud to introduce Rumbo de Houston to the city with the fifth largest Hispanic population in the country," said Chief Executive Officer and Editorial Director of Meximerica Media, Edward Schumacher Matos. "We recognize the importance of Houston's Spanish-speaking population and are confident that our high-quality journalism standards will enable us to continue building our network."

Rumbo de Houston will cost 25 cents and will be distributed at some 2,500 points-of-sale throughout the city, including supermarkets, convenience stores, stores, restaurants and red coin boxes. Rumbo's launch in Texas is being supported by an aggressive .7-million marketing campaign to attract readers."

Source: Publicitas

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2 Comments

Jesus Pena said:

Mi nombre es Jesus Pena y tengo 22 años de edad. En estos momentos hacisto a Westwood College graduandome en diciembre con mi "Associates Degree". Tengo experiencia usando los siguientes programas:
-Adobe Photoshop
-Adobe Illustrator
-Buen conocimiento con "Layers"
Soy nacido en Lima, Peru, pro he vivido aqui caasi toda mi vida, y unos de mis sueños es trabajar para un periodico hispano, donde pueda expresar mis conocimientos.

Sinceramente
Jesus Peña

Miguel said:

Soy un brasileño muy amante del español y quisiera escribir noticias de mi pais en español para el mundo hispano.
Tengo un sitio: http://elcarboni.blogspot.com/

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