UK: Metro hits the East Midlands
According to MediaWeek, the UK magazine, "Commuters in Leicester, Nottingham and Derby have been on the receiving end of a major marketing push in recent days in the lead up to first new Metro (free daily) for a number of years. The first day saw 53,000 copies distributed at railway stations and transport hubs in the three cities.Next Monday, a further 30,000 copies will be distributed in the West Country, as the next stage kicks in for pushing the paper’s total UK circulation towards one million copies. Working with Daily Mail and General Trust partner, regional publisher Northcliffe Newspaper, Metro will also be distributed in Bath, Bristol, Cheltenham andGloucester."
Source: MediaWeek
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According to <a href="http://www.mediaweek.co.uk/News.aspx?Action=-617781463&ID=1fb74229-9d24-4076-b667-0f83fdd28abd"><font color="#FF6600">MediaWeek</font></a>, the UK magazine, "Commuters in Leicester, Nottingham and Derby have been on the receiving end of a major marketing push in recent days in the lead up to first new <font color="#FF6600">Metro </font>(free daily) for a number of years. The first day saw 53,000 copies distributed at railway stations and transport hubs in the three cities.Next Monday, a further 30,000 copies will be distributed in the West Country, as the next stage kicks in for pushing the paper’s total UK circulation towards one million copies. Working with <font color="#FF6600">Daily Mail</font> and <font color="#FF6600">General Trust</font> partner, regional publisher <font color="#990000">Northcliffe Newspaper</font>, Metro will also be distributed in Bath, Bristol, Cheltenham andGloucester."</p>
<p>Source: <a href="http://www.mediaweek.co.uk/News.aspx?Action=-617781463&ID=1fb74229-9d24-4076-b667-0f83fdd28abd"><font color="#FF6600">MediaWeek</font></a></p>&title=UK: <em>Metro</em> hits the East Midlands){kind=link}
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