"Edvertorial" as new perversion of journalism
What is happening in India and in the well-known group who publishes the Times of India and the Bombay Times? How bizarre is the so-called concept of "edvertorial" the group is promoting? According to Mid Day - it has to be confirmed - "Bennett, Coleman & Co announced that they would sell editorial space. Effectively any company could pay and be featured in the column centimetres that pass for news in the paper. This ‘paid for’ news would be distinguished from ‘genuine’ news by a pointer at the bottom mentioning Medianet, said the company. However, soon after the launch, the discreet Medianet at the bottom disappeared, equally discreetly." It's the reason why, last month, the US company McDonald was featured at the Bombay Times front page... and that, in an editorial space. Hope such journalistic perversions will quickly disappear in Gandhi's country: "edvertorial" is non-sense!
In an earlier interview to Business World (India), a B & C Cy spokesperson said: ?Medianet is hardly a channel to buy your way into the Times group publications because unlike an advertorial, editors control Medianet Edvertorials. All Medianet features are processed for print after due approval from the Medianet editor and respective editors of Metro supplements. All Medianet articles have to pass the most stringent editorial filters, the commitment to which is unflinching in the Times Group?
And the story is not finished... Vinita D. Nangia, the former editor of Medianet was recently named editor of the Bombay Times!
Source: Mid Day (India)
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I hope you send a copy of this particular log to your board member from India, Ms Bacchi Karkaria, who is the Associate Editor of Times of India, just in case she misses your comment! 'Edvertorial' is indeed non-sense and one hopes the Times of India will realise this before it completely changes (disfigures!) the face of journalism in India. What do you expect from a paper which refers to itself as a 'product'?
'Edvertorial'is not new for Indian media. Recent election period was a good example of 'Paid News Service', during this time so many value based newspapers openly accepted money and sold their editorial space at higher rate, Election Commission's code of conduct could not stop them. Here in Bombay Times' case management has done same thing, which will be difficult to digest. particularly in India, media is working on three fronts, to inform people, to entertain people and most importantly to educate people... such 'space selling' thing may give wrong direction to India...devloping country !
Mahesh Mhatre
Executive Editor
SAKAL, Nagpur, Maharashtra
India
why only for a specific country? I've faced injustice from indian police yesterday am just so frustuated so writing this in india gujarat state anand city vallabh vidhya nagar. They have beaten me without any reason. may god curse them for their deeds.
The Entire English language media of India has been an "edvertorial" for many years now. The decline in quality of journalism and the biases that have developed have killed the credibility of the English language media in India. Journalist now clearly write to promote the agendas of powers in the underworld, politics and foreign nations. Journalistic integrity and editorial independence are rare commodities in the Indian media these days.
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