Digital advertising set to "take dollars away" from print publications"
Its worth having a look at this article by Stefanie Olsen
at CNET News. The article predicts that Google-like technologies could revolutionize the world of advertising, due to the fact that Interactive advertising is able to specifically pinpoint targeted consumers, thus save advertising agencies substantial amounts of money. According to the article "Companies that have advertised for years on platforms ranging from television to billboards are rethinking their marketing strategies, as Internet advertisers work through the technology glitches and privacy issues that have challenged the first wave of the technology. Although the advertising business will not change overnight, some Internet ad practices are already gaining credibility in other media and could soon take dollars away from static outlets such as billboards and print publications."
Source: CNET News
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