Some quotes from O. Ricardo Pimentel, columnist, Arizona Republic: "Perhaps you realize that the fastest growing segment of your market may very well be non-English speaking. Most probably, Spanish-speaking. More importantly, Spanish-reading... Los Angeles is shaping up to be the next big newspaper battleground. And the fight will be waged in Spanish... The national scope makes the upcoming Tribune/Hoy - La Opinión battle significant... By 2050, the entire Latino population will have grown 188 percent to 102.6 million. So Spanish-language media will be in no danger of lacking readers or viewers in the United States for the foreseeable future... If you don't reach out to the first generation, what chance is there that the second generation will adopt the news-reading habit in either language?"

Source: Poynter online.