UK: Internet ‘significant’ revenue for The Sun only in 14-15 years

Posted by Jean Yves Chainon on January 21, 2008 at 8:56 AM

The Internet won’t constitute substantial revenues for The Sun for the next 14 to 15 years, according to editor Rebekah Wade.

The rapid online growth of the Sun still is no match for the print revenues brought by the paper’s near three million copies.

"We have a set of projections [for internet development] and sets of targets that we want to achieve, and so far we are achieving them,” said Wade.

"Long-term I can't be detailed and say this percentage will come from the internet but it will become significant in 14 to 15 years time. Right now the newspaper makes the money."

Wade also noted the differences in the audience of the online and print editions.

"Out of the 300,000 daily unique users [on Sun Online] 70 per cent will be under 35. It's very different from the newspaper, online we are bringing young readers to the Sun world. This is our strategy," she said.

Source: journalism.co.uk