Our colleague
Robb Montgomery from
Visual Editors interviewed German-based
KircherBurkhardt founder
Lucas Kircher, who discusses change management for today’s publication companies.
- Kircher holds that publishing companies are traditionally unaccustomed to major change - “Publishing companies never had to cope with general company change. They changed little bits and pieces of the culture, or the technical [aspects], but they never thought about the whole company."
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The future of the industry is uncertain so the modifications publication companies must make in order to weather the changes can’t be piece meal - “Nobody knows what we have to do in this industry in the next 5 years. We need orgs…that can react with change much more quickly than publishing companies can now. That means you have to invent a new culture, which means you have to set up an industrial grade change process that’s being monitored and steered by professionals.”
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The change process must be a top-down, holistic one that avoids in-house conflicts between editors and management - “We need to set it up as a strategic top level process, with the top being the management, not only the editor. Often, and especially in Germany, there is a divide between management and editors. Editors are responsible for content, management for numbers and circulation. In general we have to change the whole picture.”
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The change process requires recruiting the right types of people in order to achieve a desired company culture-“I think we have to think about: what is the environment, what could be the product, how must the organization look, and what kind of people have to work there to accomplish that [goal]? That could lead to big changes in staffing and in education of staff.”
Listen to the interview by clicking below.
Source:
Visual Editors