Newspaper video booming

Posted by Jean Yves Chainon on October 25, 2007 at 10:37 AM

An insightful online survey about video shows how newspapers (especially in the US) have increasingly embraced video recently, as daily papers produce around 4-8 videos a week, compared to 1-4 for weeklies.

The survey was conducted by Andy Dickinson, who teaches Digital and Online Journalism at the Department of Journalism at the University of Central Lancashire.

Below are some of the results as he lists them:

- The average length for video is between 2 -3 minutes
- The average production time is between 2 -4 hours
- The most common camera used in newsrooms is the Cannon XH-A1
- The most common edit software in use is Final Cut pro
- Daily papers produce around 4-8 videos a week compared to 1-4 for weeklies
- Publishers with daily and weekly papers produce 2-4 videos a week
- It takes 1 hour to produce 1 minute of video

The “vast majority of the responses to the survey have been from the US,” cautions Dickinson.

For more detailed results, click below.

Source: andydickinson.net through IFRA Executive News Service