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Even though Internet-based media is gaining in popularity in Jordan, experts have said that the country's current legislative system may not be capable of regulate this new content. There is a growing demand for citizen news, and "traditional" news may become even less popular despite accuracy and accountability worries, writes The Jordan Times.

An interesting and growing market has opened up for newspapers with online editions in Africa: the expat reader looking for news about home from a familiar news source. The print version of newspapers remains paramount in Africa in terms of readership and revenue, but newspaper organizations are waking up to this new medium's potential.

When Kenya's Daily Nation launched its website a decade ago, it had a clear vision. The country's leading newspaper recognised that the 1.8 million Kenyans living abroad had little access to news from home, and that an online edition would have mass appeal to the increasing number of ex-pats who hungered for news. This is something that editors and publishers across Africa should bare in mind: the International Labour Organisation estimates there are some 7.1 million Africans living outside their home country. The number is rising rapidly and by 2025 could climb to one in ten, the IOM predicts.

The Editors Weblog spoke with the Daily Nation's managing editor of special projects, Macharia Gaitho, about his newspapers online edition and he said: "We wanted to extend the paper's audience beyond Kenya's geographic borders to deepen the paper's voice and authority, while also offering a service to the growing Kenyan diaspora." The website was launched formally in October 1998 with a dedicated team, following trials the previous year just before the Kenyan general election.

This service goes back to the very foundation of what newspapers are all about, they are not only providing a news service, they are also serving their communities, even the members of it who have moved away.

The fact that the online edition is very reflective of the print edition is a pull to the expat community who will immediately have the emotional response of recognition and thus feel "familiar" with the web version from their first visit, this familiarity will likely encourage return visitors. As one of the most trusted news organization on the African continent, it would already be a first port of call for expats looking for news from home, but with its easily navigable site, clear graphics, photographs, video footage and with a style that echoes the print version, they have cleverly tapped into the expat market.

Gaitho, who describes the Daily Nation website as the "recognized go-to place online for news on Kenya" said it was important that the web edition reflected the "Nation's look and feel."

The Daily Nation site has recently undergone a revamp and the new-look site achieved 50,000 unique visitors daily in its first week after the launch. The previous version averaged 80,000 unique visitors daily. Explaining this disparity in visitors, Gaitho said: "Because of faster download speeds and improved features, we project the new one will surpass 80k".
 
However, some news organisations in Kenya have been slow to see the potential of this new market and only have a web version as a nod to this evolving technology without fully engaging with the medium. Dr George Ogola at the University of Lancashire says that in Kenya, "The element of interactivity, the very essence of 'experiencing' news online remains unexploited." He believes that news organisations need to recognise that with the advent of online news, the relationship between the reader and the newspaper has been altered.

The appeal of ex-pat readers is therefore another attraction for African newspapers to consider when they lead the charge to online editions, not only for editors looking to boost their news organizations readership and to keep their media house relevant, but also to appeal to advertisers such as Western Union who wish to reach the expat audience. It is as a result now mandatory for any newspaper in Africa to have an online edition.

The Editors Weblog spoke to the Directeur de Publications at Le Jour in Cameroon, Haman Mana, about his thoughts on this issue. Recently launched newspaper Le Jour is a particularly interesting case, as they chose to launch the print and online version at the same time on the 17 September 2007. This decision underscores how online media is growing in importance in Africa, even though print still creates more revenue and attracts a larger readership. When I asked Mana about his thinking behind this decision, he said bluntly, "It is inconceivable for any Cameroonian newspaper that wants to be taken seriously not to have an online edition."



Mana agreed with Gaitho on how it is important that the online edition mirror the newspaper, saying, "The design was an important step for us, because we wanted to keep the spirit of the print edition." Mana reports that a significant portion of Le Jour's online readership is also made up of the Cameroon disapora. He also highlighted how having an online edition is simply good publicity for a newspapers brand, he said the web version has opened up a world of markets to Le Jour and, "it permits us to have a global presence and visibility."

It is therefore clear that the expat reader opens up a whole new market of readers and revenue to Africa's newspapers. For those organisations that are reticent about connecting with the web, they need to be aware they are ignoring a growing market waiting to be exploited. The African web news market is already jostling with competitors, so if they do not leap now, they could miss out completely.

Sources: AllAfrica.com, Business Daily, International Labour Organisation, Daily Nation, Le Jour

According to Michael Agger from Slate, online reading is slower and users are more likely to lose interest faster.

The most effective text online is bulleted, in a list, occasionally bold, has informative subheads and contains no puns. Aggers refers to Jakob Nielsen's theories, labeling humans as "informavores" who look for "an information scent" on a site.

According to earlier research, there was no difference in reading speeds between reading on paper and on the Web. Nielsen, however, believes that reading online is 25 % slower.

The advice that experts give for reading on the computer is to choose a default screen font such as Verdana, rest your eyes every half an hour, have a good monitor, minimize reflection and skip long lines of words.

Nielsen thinks online readers are "selfish, lazy, and ruthless."

In order to fight this (read Nielsen's post), websites need:
- One idea per paragraph
- Bulleted lists
- Bold text
- Have informative subheads
- Contain no puns
- Shorter text

Nielsen points out that if users are motivated to read lengthy paragraphs in order to get the information they need, then they will. Otherwise, hyper-texting is advisable.

Agger says reading for pleasure is a whole different thing, because you are "engrossed" in the text and do not care about its length but this is a less common practice online.

Nielsen does not promote blogging, but Agger says that bloggers can beat the Internet by "offering a comprehensive take on a subject" and "supplying original thinking."  

Agger concludes by recommending paper as a "balm." "It's contained, offline, tactile," he says. Find out more by reading "A paperless world?"

Source: Slate.com through IFRA Executive News Service

See also:

New eyetrack research can help online editors

The Commonwealth Press Union (CPU) has announced its latest online training courses, one on newsroom management and one about Basic Journalism and Ethics. CPU began its online classes in 2003 for people in developing countries of the Commonwealth.

Sacbee.com, the web site of The Sacramento Bee, has launched a revamped site that features customizable news content, sleek navigation and enhanced search capabilities.

Poynter's Amy Gahran points newsroom staffs to some new software that could be beneficial when working on the web for journalists, editors and readers.

According to Reuters, "Just as Intel helped popularize Wi-Fi, a short-range technology now widely used in airports and in coffee shops, the world's largest chip maker hopes to usher in the "WiMAX era" -- using the technology to displace cable and DSL Internet access and segments of the cellular phone market. Yet as it heads into turf fiercely protected by the telecommunications and cable industries, WiMAX is likely to gain little traction, at least for several years, analysts said. The demand it does find may come mainly from rural markets outside the United States."