Results matching “interactive ads for newspapers”

From May 5-9, New York Times assistant managing editor Susan Edgerley is answering questions from readers May 5-9 on nytimes.com, explaining how the paper is reinventing itself and integrating its newsroom.

Edgerley admitted that at this point the Times' website couldn't possibly fund the 1,275 staffers of the newsroom.

"But NYTimes.com is growing -- in readers and revenue -- at a much, much faster clip than the print paper. Is it our future? You bet."

Can the New York Times really claim it is 'reinventing' itself?

Yes, said Edgerley. "Journalists who used to worry about one deadline a day now have a deadline every minute. They are telling stories not only through words and pictures but also through audio and video and interactive maps and graphics."

Faced with news consumers' changing habits, the NYT's coverage - as for other newspapers - has arguably evolved. "Two years ago, we might have been hesitant to break a scoop on the Web," said Edgerley, "Now we put the story out there and figure out how to advance it for the next day's paper."

Considering the Web is the future for the NYT, one reader asked whether earning a print journalism degree was a waste of time. No, according to Edgerley. The art of storytelling remains.

But "I would be surprised if you don't find yourself picking up all different kinds of Web skills over the arc of your career, and that's good, too."

Source: New York Times

The Online Journalism Blog (OJB) has created the European News Interactivity Index, adapting Joanna Geary's analysis of interactivity on UK business news websites to newspapers across Europe.

The index itself is interactive; in a feature created by Nicolas Kayser-Brill, users can compare head-to-head the interactivity ranking of different European countries (go here to see the tool). The results look like the image to the left of a comparison between BBC News and El Pais.

The European Index conserves most of Geary's original interactivity indicators, including RSS, Bookmarking, Twitter, and easy to find contact information. By morphing into a group blog, the OJB has recruited contributors from various countries across the continent. In order to expand the service, it is continuing to invite further contributions and analysis about any European paper.

Source: Online Journalism Blog through IFRA Executive News Service  

The Editors Weblog is running a series of exclusive interviews about the future of journalism with top editors at leading newspapers around the world. Here is the latest installment with  Jonathan Landman, deputy Managing Editor of The New York Times in the US.

The list of upcoming interviews will be updated as they are published (click here to view all interviews in this series). Among the other titles that have been asked to participate in these interviews are:

- The New York Times - Jonathan Landman (US)
- Financial Times (UK)
- Guardian (UK)
- Washington Post - Jim Brady (US)
- Globe & Mail - Ed Greenspon (Canada)
- The Times (UK)
- The Economist (UK)
- Gazeta Wyborcza - Jaroslaw Kurski (Poland)
- Le Monde (France)
- Die Welt (Germany)
- The Hindustan Times - Pankaj Paul (India)
- Asahi Shimbun (Japan)
- JoongAng Ilbo (South Korea)
- The Age / Fairfax - Mike van Niekerk (Australia)
- The Nation - Pana Janviroj (Thailand)
- Punch (Nigeria)
- El Tiempo (Colombia)
- Clarin (Argentina)
- Gulf News - Abdul Hamid Ahmad (UAE)

Questions: "News, journalism, newspapers: same past, different futures?"

1 -      How long do you think you will define your company as a newspaper company or a print company?

We're a news and information company, not just a newspaper or print company. We own newspapers, obviously, and they remain extremely important. But we also own Web sites, not only www.nytimes.com but also www.about.com and www.boston.com and others. The Web sites are growing smartly. They are also contributing a steadily increasing share of the company's revenue -- 11 percent at the end of 2007.

 2 -    At this year's World Economic Forum in Davos, a panel of futurists claimed that print newspapers wouldn't exist by 2014. To what extent do you agree with this?

I doubt it. Big U.S. papers like The New York Times, The Washington Post and The Wall Street Journal still have a lot of loyal readers who like the feel and experience of a newspaper. I imagine newspapers will survive until the perfect electronic substitute comes along and combines the portability and readability of a newspaper with the connectivity and multimedia capabilities of the Web.
When will that happen? Place your bets.
 
3 -     In journalism's multi-centennial history, do you view the emergence of digital journalism as part of the continuity, or as a complete breakaway with previous forms of journalism?

Both. Digital journalism combines brand-new things with time-tested old ones. The most pronounced change is in the realm of reader interaction -- technology has made it possible for journalists, outside experts and other readers to talk to each other, to collaborate on news-gathering and analysis, to fact-check and to distribute journalism in new ways. It has pulled the newspaper package apart, allowing people to acquire and consume their journalism one piece at a time or to customize it to fit their needs. It has altered the journalist's relationship with sources and introduced new visual forms like the interactive graphic. It has picked up the journalistic pace.

Those are big changes. Still, the things that haven't changed are just as important as the things that have. Good journalists must still know their subjects. Ambitious and resourceful reporting are as essential to good news video as they are to good news writing. News judgment -- shorthand for a complicated, unscientific and very human professional assessment of what's most important, interesting, surprising, funny, educational and otherwise worth knowing about -- retains its value.

4 -       Do you believe in the increasingly active role of the user in the news process, and is it a threat or an opportunity for professional journalists?

An opportunity. See above. For us, figuring out how to mobilize our sophisticated, curious and well-informed audience in constructive ways is both a challenge and a high priority.
 
5 -       Do you consider the Golden Age of investigative journalism is already past, or just beginning?

There's no doubt that financial pressures have driven many newspapers to cut back on investigative work. But that is distinctly not the case at The New York Times. Here are (also here, here, here and here) just a few important examples to illustrate the point.

The decline of investigative reporting at newspapers can't be a plus for democracy. On the other hand, the Internet has made public records and other documents much easier to find, expose and examine. It has made it easier for fine independent journalists like Joshua Micah Marshall to find an audience for excellent investigative work that would otherwise not gain wide public attention. And it has made it easier for whistleblowers and others to find and reinforce each other.
 
In those ways it has expanded opportunities for professional journalists to work with other people to expose wrongdoing and explore important issues. I'd say this form of collaborative investigative journalism is still young and has much potential.

6 -       Can journalism survive newspapers? (And maybe can newspapers survive journalism?)

Commentators and prognosticators have been predicting the imminent demise of newspapers for at least 15 years. A famous example: In 1993 in Wired Magazine, Michael Crichton wrote: "To my mind, it is likely that what we now understand as the mass media will be gone within 10 years. Vanished, without a trace." The New York Times, he said, will be the GM or IBM of the 1990's, "the next great American institution to find itself obsolete and outdated while obstinately refusing to change."

Nine years later, the media critic of Slate, Jack Shafer, noted that Crichton had been wrong and took a stab at explaining why. His concluding paragraphs:
"As the wise man once said, if you're going to make predictions, make a lot of them. Folks will forget your misses and remember your hits. In that spirit, Crichton writes, 'Sooner or later a lot of people are going to say, "You know what? An editor is worth the money. Because time is money, and my time is wasted combing through this junk. I'll pay someone to do it." And it'll happen.'

"To my ears, though, that still sounds like the New York Times."


Stay tuned for more in our interview series: the next installment will feature Financial Times' Managing Editor Dan Bogler.

On April 11, the $450 million Newseum will open its doors to the public for a $20 admission fee. Located on Pennsylvania Avenue in Washington D.C., the Newseum will hopefully "provide visitors with a memorable - and informative - experience," according to Charles Overby, the Newseum's Chief Executive.

"The purpose is not to create a shrine glorifying journalists or replicating a reporter's DNA on white walls," said Overby.

The Newseum first opened in 1997 in Rosslyn, a business neighborhood in Arlington, VA, which did not attract many tourists, thus the Freedom Forum, the nonpartisan foundation that Overby heads, worked on bringing a grander version of the museum to D.C.

The Newseum includes more than 250,000 square feet of exhibition space spread through seven levels, a 50-ton marble tablet displaying the First Amendment, a chunk of the Berlin Wall in the Cold War newsgathering exhibition, and a September 11 exhibition. The Source, a restaurant run by chef Wolfgang Puck, is attached to the museum.

"It's somewhere unapologetically between the Smithsonian and Disney World," said Overby.

Each morning, the Newseum staff displays front-pages of newspapers from all 50 states and about 20 countries along Pennsylvania Avenue.

There are also many interactive activities for visitors: a chance to play television correspondent and trivia games (including solving newsroom dilemmas about ethics).

The Newseum does have its critics. Ana Marie Cox said, "Journalism is one of those things where it's hard to find totems to represent the history of journalism. The history of journalism writes itself."

ABC's Washington bureau Chief George Stephanopoulos said there's no museum that "can capture the actual making of the news, the actual craft of doing the job, but it can shed light on the history and sacrifices made."

Source: Politico (first photo), Newseum website (second photo)

Atex, provider of mission-critical software solutions and services to the global media industry, has acquired of Polopoly, which develops web publishing and content management systems. With this acquisition, Atex hopes to provide a single global vendor for delivering news and advertising through different mediums.

John Hawkins, Atex Group CEO says, "With our roots firmly established in the print world, Atex recognises the shift from print to online and the market trends driving the shape of the industry. Atex wants to see 50% of its revenues come from web-centric, mobile and video applications by 2011."

Atex DNA is designed to "help create innovative revenue sources, reduce operating costs, and engage both younger and older audiences," according to its website. Based in Stockholm, Sweden, Polopoly AB's platform is designed to maximize efficiency in media utilization by offering tools to easily create and manage websites and providing "highly interactive, collaborative and community-focused experiences for visitors" on a variety of digital devices.  
 
Hawkins adds, "As a business partner with the World Association of Newspapers in the SFN (Shaping the Future of the Newspaper) project, we have developed a roadmap for our customers based on our Atex DNA strategy, and this acquisition of Polopoly continues to demonstrate Atex's engagement and understanding of our customers' needs going forward in bridging the print and digital media worlds."

Four editors in chief will be talking about ATEX and Polopoly in a session on content management systems at the World Editors Forum Conference which will be held in Sweden this year.

For more information on the World Editors Forum Conference, click here.

Source: ATEX through IFRA Executive News Service
 

Must-read. AJR's Senior Editor Carl Sessions Stepp has noted that while news remains as valuable as ever, journalism is certainly changing as daily newspaper circulation has declined every year since 1987.

Is it time for newspapers to panic? It could be, had Stepp not come up with an expansive list of very good editorial and business ideas for newspapers.

Instead of cutting everything, from staff to newspaper sections, Stepp argues that newspapers should be creating a product that is high quality and indispensable. Journalists need to embrace arriving technologies and make their articles more exciting. But how?

Here's a list of Stepp's ideas, more or less in his words, that could help newspapers recapture "domination of the overall information market":

-  A four section daily paper with journalists and readers sharing and discussing news together.
Section 1: a "dynamic, definitive guide" to local news featuring digests, analysis, listings, links, columns and audience contributions; excerpts and synopses of top content appearing elsewhere; and an annotated guide to the top material concerning international, national, regional and local news, sports, business and arts.

Section 2, the most important local, national, and foreign news, fully updated and differentiated from earlier Web copy.

Section 3, an in-depth package that changes everyday, which would present serious, investigative, quality journalism, not available anywhere else.

Section 4, all the expected features from crosswords to comics, plus new ones including reader creations.

- An online information superstructure built around a double home page, with an easy toggle back and forth: one screen for an orderly display of news and other content, the other a portal-type screen offering a master index of anything useful and appropriate for your audience, with more choices, more services and a nontraditional license to experiment.

- A new, more conversational tone, both online and in print, including staff and outside blogs, behind-the-scenes essays from staff members and a higher proportion of analysis and explanation.

- Archives and galleries with a more user-friendly format like Google or Yahoo! that cluster content by precinct, neighborhood or topics. Searches that index advertising or searches programmed to answer questions such as where a movie is playing or when the school board will meet.

- Expanded interactive guides to movies, shows, concerts, galleries and other arts, with amazon.com-like reader reviews and interaction.

- Real-time online traffic and weather blogs.

- Contests every day for the funniest, weirdest, most helpful or most outrageous local images, audio and video.

- Tournaments, online and in-print, pitting local individuals and teams against one another in solving puzzles, predicting sports or election outcomes..

- Online book clubs and discussion groups on local sports, religion, relationships and more.

- Original uploaded programming, in which readers Web-cam their neighborhood news, read political commentary, offer Leno-like stand-up comedy bits on the news and debate key local issues.

- A complaint forum, directed toward local government or business, in which editors or audience choose which questions have merit and pose them to local authorities.

- A local records center, providing agendas and minutes of every significant meeting in your area; text or links to as many public records as feasible; and your homemade community databases such as local sports stats, crime maps, home values or restaurant menus.

- Greater capitalization on the treasures of your archive; readers can develop and download scrapbooks featuring every article, photo or other mention of themselves and their families in your library; or publication and sale of special in-depth or feature reports drawing on your archives and research capabilities.

- A help-needed feature, a sort of super-classifieds, that lets readers pose questions, seek products, evaluate services and possibly engage in transactions from which you share the profits.

- Moderated forums and advice segments for personal finance, health, travel and other subjects.

- New products and revenue sources: frequent-visitor points, premium services (such as customized news delivery, conferences featuring star journalists, first crack at ads and coupons, local discounts), neighborhood magazines, daily auctions (lunch with the editor!), grants from nonprofits, vastly upgraded searching services and search-related ads, customized magazine and book-length reports on key topics.

- Staging regular creativity meetings throughout the news organization and in the community.

- Hosting an ongoing online suggestion box with prizes.

- Spend real money by giving $100,000 to three or four of your smartest people and challenge them to design something breathtaking.

Read Stepp's article for more of his ideas.

Source: AJR

Free newspaper group Metro International is planning on building "an interactive capability" for all of its newspapers to target young professionals, with Metro France as the pilot launch, according to Brand Republic.

Each city based website will hopefully become, as Brand Republic describes, an "indispensable source of news and information", with a network of blogs on relevant themes and local perspectives.

Tom Symonds, Managing Director of Metro Interactive, said: "With this investment Metro will define its own space, where we not only draw on our users' appetite for relevant news and information but provide a space that is completely focused on urban living and increases the users' influence."

Vice-president of Corporate Development Christian Toksvig, who was hired earlier this month, is in charge of launching free Metro titles in new markets. Currently, Metro publishes 84 editions.

Eventually Metro wants a website for all the 23 countries it operates in.

The blog network can distinguish Metro sites from other local news sites for users. Instead of just browsing through news, users can browse through opinions or other relevant information on local news.

Source: Brand Republic

SocialMedian, a yet-to-launch social news site created by Jason Goldberg, former chief of Jobster.com, just received an investment of an undisclosed amount from Washingtonpost.Newsweek Interactive.

Goldberg assures that SocialMedian is "not yet another Digg clone" and is "a fresh new take on delivering more personalized news inspired by people with similar interests."

Another pioneering venture was made by Tribune in naming radio-veteran Lee Abrams as its first-ever Chief Innovation Officer. Starting his position on April 1, Abrams will be "responsible for innovation across Tribune's publishing, broadcasting, and interactive divisions."

Randy Michaels, Tribune's president of broadcasting and interactive hopes that Abrams' creative work at radio stations, such as inventing the "album-oriented rock" format for FM, will help Tribune "pump new life into [their] content, re-energize [their] brands, and get people thinking and working together like they never have before."

Read Abrams's blog for his ideas on slogans and marketing for newspapers.

Sources: Paidcontent.org, Tribune

What if newspapers were liable for content published by users? This could happen if the US Congress takes away the protections of Section 230, if newspapers continue to encourage anonymous - and abusive - comments.

Section 230 for Internet postings protects providers and users of an "interactive computer service" that publishes information provided by others.

"Section 230 is important to our industry. It gives us a greater latitude in creating community than we would have without such protections. Losing that protection would be a serious blow to our audience growth prospects," write journalist and media blogger Howard Owens.

However, as many newspapers open up online comments with little incentive for users to register or provide real identification, or with insufficient guardrails, they are potentially jeopardizing their Section 230 protection.

Newspaper consultant Mark Potts offers tips to promote healthy online interaction, in light of Philly.com's recent (re)opening of comments, after having shut them down at the end of last year.

"Anytime a newspaper has problems with comments, it doesn't take long to figure out why: It happens because the site managers allowed anonymity, or they didn't think to employ a profanity filter, or they didn't put "report abuse" buttons on the comments to let readers self-police the feature."

Potts also warns of excessive moderation, citing The New York Times, which screens every single comment editorially, but this can become a huge cost, especially considering that "99.9 percent of comments are fine if you have the proper protections in place."

Philly.com has established an array of new protections to safeguard it from abusive comments, including:

- Required registration with a confirmable email address.
- Unique usernames, preferably real names.
- Automated profanity filters.
- "Report Abuse" buttons that enable the community to police abusive comments.
- An explicit commenting policy for all readers.
- Enabling comments a story-by-story basis. Some items and themes, such as immigration or race, will systematically lead to abusive reactions.
- Don't moderate all comments but react swiftly when any abuse is reported.

Source: Recovering Journalist - Howard Owens through journerdism

The Chicago Tribune website is using online video to stage two-way chats between readers and journalists.

Launched last May, the service, called Video Chat, is a half-hour program that "lets readers ask journalists or other personalities questions about specific stories or subjects," said Mark Hinojosa, The Tribune's Associate Managing Editor of Electronic News.

A Video Chat requires three people plus a host or a guest. A producer feeds the reader-generated questions to the host. The in-studio guests, or host if there is no guest, then answer the questions, while readers follow along on their web browsers, reports Newspapers & Technology.

Participation is capped at 500 simultaneous users, but an unlimited number can tune in to watch. As the shows are not regularly scheduled, archives of all prior video chats are available online.

The Tribune's new project has not been hiccup-free. Rather than technical difficulties, however, Clark Bender, Chicago Tribune Interactive Executive Producer, said that the most difficult thing has been choosing appropriate subject matter for the shows,

"Sometimes, we've had writers come in and the topic was too broad and other times we've had more specific issues like real estate zoning in Chicago."

YouTube also recently announced plans to have live video up and running before the end of the year. Although Bender admits it's too early to tell if live video will cause an overall online traffic increase, newspapers should be looking to adapt live video possibilities to their own websites, rather than risk being behind the curve.

Source: Newspapers & Technology through I Want Media