Results matching “to rush towards mobile”

An article in Le Monde describes the recent advances in mobile marketing and advertising. 2008 will be the year of the mobile, and phone companies and advertisers are readying to generate revenue on mobile platforms.

In the run-up to the 14th World Editors Forum, to be held in Cape Town between June 2 and June 7, the Editors Weblog is providing snapshots onto some of the ideas to be developed by the main speakers. Starting first: Mike van Niekerk, Online editor-in-chief of the Australian group Fairfax Media, who will speak about his experience with integrated newsrooms. He describes the necessity of cultural change among the staff, of going through the process slowly but surely, and how Fairfax – once mindsets were changed – equipped its reporters with multi-functional devices.

The digital age has revolutionized all media. Le Monde gives an overview of newspapers’ new challenges and horizons in the digital era, from adopting new platforms to mastering tools for those platforms.

First there was the trend to compact newspapers, and then an explosion of new titles to compete with free papers and attract young readers. But what will be the defining newsroom trends in 2005? The answer is certain to emerge at the 12th World Editors Forum, to be held in Seoul, South Korea, from 29 May to 1 June.

Among the topics to be examined at the Forum, the annual global meeting for senior newsroom executives, will be:
- The rise of the "citizen journalist." Call it what you will -- participatory journalism, public journalism or open source journalism -- it is becoming a clear that more and more readers are becoming involved in the news gathering and debating process. Conference participants will be able to discuss the subject with keynote speaker Dan Gillmor, ex-columnist of the San Jose Mercury News, major blogger and author of "We the Media: Grassroots Journalism by the People, for the People."
- The risks and challenges posed by RSS (Real Simple Syndication) and news aggregators such as Google News and Google Alerts, in which general and personalised news is provided by machines, not editors. "Personalised news" has moved from being a slogan to reality, but very few newspapers are ready for this revolution. The session will feature Rich Skrenta, CEO of Topix.net, Susan Mernit, a US-based consultant and former senior executive with AOL, and a representative from Google.
- An audit of changing formats. The rush to compact newspapers is well documented, but what is less clear are the results of the latest format and design changes. The WEF conference will examine the innovations that have worked and those that have not in a session featuring newspaper designer Mario Garcia and Didier Pillet, Editor of France's largest circulation general interest newspaper, Ouest France.

First there was the trend to compact newspapers, and then an explosion of new titles to compete with free papers and attract young readers. But what will be the defining newsroom trends in 2005? The answer is certain to emerge at the 12th World Editors Forum, to be held in Seoul, South Korea, from 29 May to 1 June.

Among the topics to be examined at the Forum, the annual global meeting for senior newsroom executives, will be:
- The rise of the "citizen journalist." Call it what you will -- participatory journalism, public journalism or open source journalism -- it is becoming a clear that more and more readers are becoming involved in the news gathering and debating process. Conference participants will be able to discuss the subject with keynote speaker Dan Gillmor, ex-columnist of the San Jose Mercury News, major blogger and author of "We the Media: Grassroots Journalism by the People, for the People."
- The risks and challenges posed by RSS (Real Simple Syndication) and news aggregators such as Google News and Google Alerts, in which general and personalised news is provided by machines, not editors. "Personalised news" has moved from being a slogan to reality, but very few newspapers are ready for this revolution. The session will feature Rich Skrenta, CEO of Topix.net, Susan Mernit, a US-based consultant and former senior executive with AOL, and a representative from Google.
- An audit of changing formats. The rush to compact newspapers is well documented, but what is less clear are the results of the latest format and design changes. The WEF conference will examine the innovations that have worked and those that have not in a session featuring newspaper designer Mario Garcia and Didier Pillet, Editor of France's largest circulation general interest newspaper, Ouest France.