Editors Weblog: Search Results

What will ABC Open mean for newspapers?

Posted by Elizabeth Redman on February 5, 2010 at 4:07 PM

Australian public broadcaster the ABC has launched a new digital initiative called ABC Open to feature user-generated content on existing ABC local websites.

The initiative aims to develop the digital skills of local communities to tell their own stories. The reports produced through the project will be published on the broadcaster's local websites and other sites, and may also be distributed on radio, television or mobile platforms.

More than 50 editors and producers, based in local radio offices around the country, will be charged with helping communities design and develop media-rich local stories.

WSJ launches mobile websites for Asia, Europe

Posted by Elizabeth Redman on January 22, 2010 at 12:03 PM

The Wall Street Journal (WSJ) has launched a new mobile-optimised website for its Asia edition, and another for its Europe edition, allowing users to access regional news on any web-enabled mobile phone.

The Asia edition features updates from Asia.WSJ.com and includes text from the sections What's News, Markets, Technology, Opinion, Personal Finance and Life & Style, as well as additional market-specific news from China and India.

The Europe edition, from Europe.WSJ.com, features similar news sections, except with market-specific news from the UK and Europe and a section titled Europe In-Depth. It will update as often as the website itself.

Overview of how newspapers are using sports to increase revenue

Posted by Emma Heald on January 14, 2010 at 8:55 PM

At the WAN-IFRA conference on how to optimise sports revenues, Stanislas Sabatier, a senior consultant at SapienS&Sapide gave an overview of ways in which newspapers around the world have used sports sections to increase readership and revenue.

He began by describing two websites which he thinks could inspire newspapers. ESPN has been launching local sites in the US - directly in competition with general local newspapers. The first was in April in Chicago, and the company has moved through major US cities, planning to launch in spring in New York, and it intends to come to the UK soon. These launches have been a great success for ESPN - the local audience in Chicago is higher than that of newspapers which were already there. Clearly the market wasn't already saturated, said Sabatier, it was an opportunity that local newspapers missed.

THE YEAR IN NEWSPAPERS: top trends of 2009

Posted by Emma Heald on December 22, 2009 at 3:24 PM

2009 might well be remembered as a year of cutbacks and closures, but also a year when newspapers started to fight back, make changes and began to reassess unsatisfactory aspects of their business models. The world of journalism has indeed suffered some sad losses but there has also been much innovative thinking and progress in the way that news is gathered, reported and presented. Here are a few of the top trends that the Editors Weblog has noted this year.

Cuts, cuts, cuts: what are the consequences?

Some US cities have been left with just one daily newspaper, and speculation over which could be the first no-paper town was answered in July when the Ann Arbor News stopped printing. The Seattle Post-Intelligencer cut most of its staff and went online only, Denver lost the Rocky Mountain News. Meanwhile, the San Francisco Chronicle and Boston Globe have struggled through threats of closure.

And even those whose survival is assured have been cutting staff - the New York Times just lost 100 newsroom staff - or closing bureaux - the Washington Post now has no domestic bureaux outside the capital. Others have cut down on international reporting. Newspapers have got thinner, some losing sections or even cutting printing days.

News agencies have also been feeling the effect of the cuts as papers look at how to make savings. The Associated Press has seen 180 papers threaten to cancel their subscriptions, though many of these have since decided not to. The Chicago Tribune, for example, trialled reporting without the AP for a week. Over in France, government-subsidised Agence France-Presse has also seen papers drop its service.

Overall, the cutbacks in Europe do not seem as drastic as in the US, though that is not to say that papers have been immune: even the Guardian is attempting to make significant staff cuts.

Can newspapers continue to perform their democratic role in society? Fewer journalists means fewer stories covered, fewer copy/sub editors means a greater chance of mistakes.

Start-ups can help to fill the gaps in reporting, but without proper funding they too will languish. It is essential that outlets must focus on efficiencies and how to make the best of their resources, and endeavour not to sacrifice quality.

To charge or not to charge (online)?

As newspapers' advertising-based business model started to let them down, one of the biggest questions of the year has been whether or not newspapers should start charging for their online content. So far, there has been a lot of talk but not much action. Walter Isaacson brought the micropayments question onto the agenda in February, sparking immediate controversy. The debate started to heat up in April when Journalism Online was founded by three industry experts with an iTunes-inspired mission to facilitate charging for online content: it proposed to offer bundled packages of content from multiple publications. This was swiftly

followed by Murdoch's promise in early May that all News Corp papers would be charging online within the year. MediaNews Group followed suit. The New York Times also seems committed but is wavering with regards to how. The Newspaper Association of America's call for payment models elicited a considerable response.

Meanwhile, some smaller papers such as the Schenectady Daily Gazette and the Texas Valley Morning Star have quietly integrated paywalls: are there lessons to be learnt there?

Murdoch, undoubtedly one of paid online content's most vocal supporters, is insistent that news is a valuable product and should not just be given away. This might seem hard to argue with, but some publishers are resolute that charging online is not the answer to solving financial difficulties, and remain committed to high traffic and other schemes such as highly targeted advertising to sustain cash flow. The Guardian, for example, is one of these. A multitude of surveys carried out have suggested that, unsurprisingly, charging online will not be too popular among consumers.

A couple of news outlets have adopted a less direct paywall: for example, the Pittsburgh Post-Gazette has introduced a membership club that offers new additional content and special events to its committed readers. This seems like a possible option for publishers who fear sacrificing their ad revenue but want to experiment with paid online content.

Will Murdoch fulfil his promises? Could charging online be the norm by the end of 2010? And what has happened to Journalism Online: will 'bundled' charging be an option?

The TWITTER explosion

By now, the idea of a journalist not using Twitter is verging on inconceivable. After CNN and Ashton Kutcher first crossed the one million followers mark in April in a highly-publicised battle, multi-million follower accounts are now not uncommon.

Its advantages are multiple: finding news, advertising stories, curating your community of readers. Twitter's limitations, however, are that its information can be hard to verify. These uses and limitations became particularly clear during the aftermath of the Iranian election in June, when many journalists were prevented from reporting and news was increasingly spread by social networks and citizen journalists.

Twitter has had a significant impact on the trend towards up-to-the-minute, real time news. It changed its homepage in July to place more of a focus on search and its potential as a way to discover what people are talking about right now. Google recently announced that it was to integrate real-time social network updates into its search results.

Will it last? Following much debate over how it would actually bring in money, it was just announced that Twitter has indeed become profitable, so one can assume that for now, at least, it is here to stay. Its advantages for journalists are more clear-cut than those of Facebook, but Facebook is used regularly by a wider range of people. With increasing use of Facebook Connect, might this become more prominent in 2010?

HYPERLOCAL: just hype or the future for news?

The ubiquity of free online news has, quite understandably, led news outlets to contemplate what they can offer that is unique, and going very very local has appealed to many, particularly as regional papers have been suffering particularly badly and hyperlocal news has potential to offer highly-targeted local advertising.

Mainstream news outlets have been seeing the benefits of local news: US hyperlocal aggregator Outside.in has seen considerable investment from CNN, and Everyblock, originally created with a grant from the Knight Foundation, was bought by MSNBC. The New York Times introduced a blog called The Local, in an area already overwhelmed by a variety of hyperlocal offerings such as Patch and Maplewood Online. Community websites have also been springing up in the UK.

But, as recently questioned by Benji Lanyado, is hyperlocal actually making money? Has the right business model been found?

One noteworthy initiative is the Futuroom/Nase adresa project launched by PPF Media in the Czech Republic (disclosure: the World Editors Forum has been involved in the project in the role of consultant) which has taken news reporting directly into the community and constructed an unusual alternative revenue stream. 'News cafes,' which place the newsroom in a cafe in the centre of town, are at the centre of PPF's strategy: these both provide income (enough to cover overheads) and offer the public direct access to journalists, allowing the newsroom to become a real part of the community. Led from the Futuroom base in Prague, Nasa adresa weeklies and websites are produced, and it seems as if the papers are selling.

It is too early to say whether the project, launched in June, represents a solution that could be used more widely, but looks it promising. Hyperlocal undoubtedly has potential, but an innovative business model needs to be found.

i for innovation

One of 2009's success stories has been new Portuguese daily i. As newspapers around the world suffer from financial difficulties, launching a new publication could seem like madness. But, so far at least, i has proved any sceptics wrong. The impressively-designed magazine-style newspaper focused on politics and economics has been selling, and has managed to capture a new hard-to-reach audience.

The paper has willingly abandoned traditional topic sections to allow more freedom of coverage, and focuses on opinion and daily in-depth analysis on key issues, taking into account the fact that its readers are likely to already be well-informed via other platforms.

New ideas and experimentation are encouraged, and enthusiasm is high. And, the paper does not put all its print content online: the website aims to be kind of a social news portal rather than a digital reproduction of the news in the paper.

As a new paper, it has been easier for i to break the mould, but are there useful lessons that established newspapers could learn from what i is doing differently?

Does a nonprofit business model have a significant place in the media landscape?

Whether or not going nonprofit is an option for newspapers is a question that has been discussed at length by media commentators and even by the US Senate. The main advantage: protection from market forces, the main disadvantage: no freedom to endorse political candidates. And, of course, there is the challenge of finding a rich enough donor.

The idea that an entire newspaper could be funded by a foundation seems unlikely, but investigative public interest journalism has been relatively successful at attracting nonprofit support.

Several funds and start-ups aiming to produce high quality investigative journalism have sprung up, following in the footsteps of the likes of ProPublica and the VoiceOfSanDiego. Locally targeted nonprofits are becoming almost abundant in the US: over the past 3 months the Bay Area News Project began (in September), Oakland Local was founded in October, the Texas Tribune launched in November, as did the Chicago News Cooperative and California Watch appeared earlier this month.

All these launches are good news for news in these areas, but are they sustainable? It has been argued that the nonprofit concept is merely propping up a flawed business model and limiting potential innovation. Time will tell which are successful.

Is there money in mobile?

Smart phones are becoming more and more common and could start to become the norm in 2010. Many news applications that enable a better reading experience have been built for Apple's iPhone, and some for Google's Android operating system - those created by the New York Times, the Guardian, and the Associated Press seem to be generally considered to be among the best. The Guardian's paid for app sold more than 9000 in its first two days.

But can they actually be a significant stream of revenue?

Many are free, and those like the Guardian's which have a one-off download fee (something consumers are likely to be willing to pay for?) might be able to recoup the costs of development with this income, but it does not constitute regular revenue. Advertising is limited so far - there is not much space on the small screen, for a start. Briefly covering the whole screen seems to be the preferred method of some papers on the iPhone: Le Monde's app opens with a full-page ad, for example.

It is possible to make content available via subscription. The Financial Times iPhone app only allows full access to online subscribers, and the Wall Street Journal has implemented a specific application subscription charge: $1.50 per week.

Will more do this? Can consumers be persuaded to pay on their phones for what they can get free online?

E-readers: not all they promised, but could that change in 2010?

The Kindle, though widely adopted by many newspapers, might not quite have lived up to expectations. Publishers only receive about 30% of what subscribers pay, and besides, e-readers are still prohibitively expensive for many and far from being a "must-have" product. Kindle users are generally older.

But could this be about to change? New products such as the Nook and the improved Sony range are entering the market and the Plastic Logic e-reader Que is to be released in early January. A group of publishers have also come together with plans to develop their own e-reader. Could this competition improve e-reader offerings? Already, Sony is apparently offering a better revenue share than Amazon does, and presumably, giving publishers and consumers a choice will make pricing competitive.

Or might e-readers lose out to tablet computers? The Apple tablet is expected early next year - with more functionality, could it and similar products appeal more to the younger generation?

Google: friend or foe?

Conflict over copyright reached new heights this year. Attacks on Google and other 'copyright thieves' who have built a business model off newspaper content have come from many corners: with News Corp leading the fight in the US but Spanish and German publishers too. Google consistently responds that it is fact a friend to publishers, citing the 1 billion clicks that it sends to news websites each month via Google News, and pointing out that publishers can easily opt-out of Google's indexing. Publishers retort that Google's current quasi-monopoly on search would make that difficult.

But could a rapprochement be on the cards for 2010? Google has been making conciliatory moves - it has updated its 'First Click Free' program to allow publishers more control over how much of their site is accessible free, it launched its first project that shares revenue with publishers, Fast Flip, and created new ways to view news, such as Living Stories, which might offer advertising potential if developed further.

At the WAN-IFRA World Newspaper Congress in Hyderabad earlier this month, INM's Gavin O'Reilly and Google's David Drummond were far from reaching an agreement but did agree that they would continue meeting in the future to try and solve the issue. Will publishers and Google find a compromise? Or might Microsoft and Bing step into the fray and change everything?

Cooperation

One of the consequences of extreme financial difficulties has been unexpected cooperation between former rivals: it has become harder and less desirable to stand entirely alone. A few examples:

Between rivals: content sharing has become more widespread. For instance, the Ohio News Organisation, a collection of seven newspapers who began sharing content last year in an attempt to substitute Associated Press coverage, produced a collaborative story in November.

Between old and new media: even one of the US's most prestigious newspapers has accepted the need to collaborate with new media projects. In August, the New York Times partnered with nonprofit investigative journalism outlet Propublica to publish a 13,000 word article on the aftermath of Hurricane Katrina that took two years and an estimated $400,000 to produce. The paper also published a story on the Great Pacific Garbage patch that was funded by crowd-funded journalism initiative Spot.Us. These were both stories that the paper would have been unlikely to publish otherwise

Between different platforms: at many papers, print and web are competing no longer, but are part of the one team. The Washington Post is the latest major paper to undergo integration.

For a list of top publishing strategies for 2010 please see our sister publication www.sfnblog.com

Why your website should be using Facebook Connect to attract visitors

Posted by Betsey Reinsborough on December 18, 2009 at 1:03 PM

Two thousand and nine was undoubtedly the year of the Social Network. In a world of loose economic foundations and falling advertising revenue, the social aspect of the Internet became even more important in the lives of many people.

The largest name in social networking has some mind-blowing statistics behind it: Facebook just hit the 350 million user mark; the average member spends 25 minutes a day on the site; there are over 90 000 apps on the site and an astounding half of all users go to the site everyday.

So how can newspapers take advantage of this social boom?

One of the easiest, and more effective ways is to install Facebook Connect on their websites. Facebook Connect allows for user interaction from a larger source than a typical site or blog is capable of creating for itself. Facebook has the fifth highest level of traffic on the web; that's a lot of potential uniques waiting in the wings.

The only problem is how to direct all of those users to a site off of Facebook, and this is where Facebook Connect comes in to help. According to the Washington Post, over 80 000 websites have now installed Facebook Connect and more than 60 million Facebook users use the service each month. The universally available tool has heaps of potential to bring traffic to a site as well as spread the proverbial word virally across Facebook. Yet many sites, particularly those of newspapers, are not taking advantage of the free publicity. Why?

WHAT FACEBOOK CONNECT CAN DO

Once a blog or site has installed Connect, readers can log in to the site through their Facebook accounts. Users can then leave comments, have discussions, and post the link to the page directly to their news feeds through the plug-in. The links will be seen on Facebook by the user's friends, who can then click through to the site because of the link. This is how the majority of traffic from social networking sites is generated. The cycle continues to become even more viral when the friend posts the same link to his wall, and a third friend clicks through.

The reason that Connect increases interaction on a third-party site is because it cuts down on formalities and allows virtually instant access to a comment field. Most blogs have an individual screen that users must fill out in order to comment on the site. Many are lengthy or invasive, and then there is always the annoyance of having to remember which e-mail you used to sign-up for which site. By the time someone's logged it, they may well have completely forgotten their comment and lost interest.

Using Facebook Connect, however, will allow the user to log-in to Facebook instantly and will also carry over a log-in from another window. If you've already checked your Facebook that day, you're instantly ready to comment on Vimeo or to Digg something. Most comment boards will even show the user's profile picture next to her log-in name. (Though all Facebook privacy settings continue over to third-party sites: if your profile picture is only viewable by friends on Facebook, it stays that way on all other sites as well.)

Most notably, Connect is free. No money is exchanged between the social networking site and the sites or blogs that install Connect. Yet, according to Facebook, Connect increases traffic to sites and makes users up to 15-20 percent more active once they are on the site. According to Joost, as quoted on the Facebook Connect site, "Connected users watch 30 percent more videos, enter 15 percent more comments, and invite 38 percent more friends." That's more pageviews, more uniques, and more content. And it's free.

One of the most important advantages of Facebook Connect is the information about the users that is provided by the service. Once someone has logged into a third party site through Connect, that site can gain valuable information about the user. Their names, locations, genders, ages and even photos become fair game for the site. This can make an enormous difference in regards to advertising. If the third party site is privy to detailed statistics about its commenters, then it can use this information to coax potential advertisers looking for a specific demographic. For example, MTV is not going to be looking to advertise on sites where the commenters are primarily in their 40s, but would be much more anxious to put an ad up on a site with a high level of teenaged activity. The use of data from Facebook Connect is an invaluable survey of the most active users on any given site.

The use of Facebook Connect can also help to monitor comments as well. Because the users are logged in under their real names, it is easier to ban people for inappropriate comments or harassment. Additionally, most people are more cautious of what they write when they are required to take credit for it; thus, inappropriate comments would decrease thanks to the required log-in.

SOME EXAMPLES OF IMPLEMENTATION

Some newspaper sites have already begun to take advantage of the benefits that Facebook Conenct has to offer. An early partner, The San Francisco Chronicle, has used Connect on its web site, SFGate.com, since January 2009. In that time, the traffic to the site has grown exponentially. Between early 2008 when first creating a Facebook page and July of this year, SFGate experienced a 1597 percent growth in pageviews, with 397 percent just between June and July.

The ability of Facebook to drive new users to sites is undeniable. One of the most successful implementations by a news site has been by The Huffington Post. The site officially partnered with Facebook in August with the launch of "Social News," in which the HuffPost aggregates stories that Facebook friends of a user have recommended or commented on. It can also post the same info about the user on his Facebook profile.

Of course, as expected from the HuffPost, the launch had a two-pronged intention. At the time of the launch, HuffPost CEO Eric Hippeau said, "our goal is to make HuffPost Social News the go-to place for Facebook users to share news--both the stories they love and the stories they hate--with friends. It should also appeal to marketers interested in reaching passionate, savvy readers who care about the news and who want to share their interests with friends."

The integration aimed to bring in pageviews as well as advertisers: something it has most definitely done. Since integrating Facebook Connect, the HuffPost has seen an increase of 500 percent in referrals from Facebook, and over 15 percent of all comments to the site come directly from Facebook. According to Facebook COO Sheryl Sandberg, "with the integration of Facebook Connect, HuffPost Social News is now leading the way to make news even more of a social experience, giving people new ways to share and filter news and current events through their networks of friends on Facebook." This is an example other news sites might do well to follow.

USING CONNECT WITH OTHER SOCIAL NETWORKS

The New York Times uses Facebook Connect, but in conjunction with its own social network, TimesPeople. The network, which went public in September 2008, allows users to log in on the site and then share articles, collect friends, join networks, and even publish to Twitter. The network has an application on Facebook that allows for integration between the two social media, and once a user is logged into TimesPeople, he can use Facebook Connect through the Times' site. This uploads all of the user's contacts from Facebook who are also on TimesPeople instantly onto the user's page. Users can also import contacts from Gmail, Twitter, and other sites. Although usage numbers were unavailable (the most recent was the year old report of 100 000 users), the recent integration of Facebook Connect and Twitter into the mix is likely to have greatly increased usage.

The Independent recently launched its own social network site as well. Plotstar provides readers with information about "where to go and what to do near specified locations, see what deals local companies offer and plan events with their friends." Plotstar is accessible through the Independent's website as well as the mobile site.

Once a user is logged in, he can use Facebook Connect to send invitations to events to friends or post an exciting happening on his profile. Through it, users can buy tickets for events or make reservations at restaurants. These additional services involving purchases, along with the added advertising on the site, will help to raise extra revenue. This not only brings new users onto the site, it also helps to increase brand awareness and encourage the purchase of subscriptions.

WHY (NOT) CONNECT?

So why don't more sites use Facebook Connect? Some do, but not nearly as many as would be expected. Why is this? Why are many papers denying themselves free promotion and guaranteed pageviews? Especially in the current economic climate and state of publishing? It could be a lack of knowledge. The program is still only a year old- many editors may still be in the dark about the possibilities that are out there and the things that Connect can do.

Many sites already have a Share on Facebook button installed and may feel that that is adequate for promoting themselves on the social networking site; however, with Connect installed as well, the interaction on the site would rise along with the amount of shared links. Isn't this a can't lose situation: more pageviews, more visitors, more publicity?

Sources: MediaGuardian, Newspaper Association of America, Washington Post, CNET [1] , CNET [2], TheNextWeb.com, InsideFacebook.com, ClickZ, newmediaage,

Oakland Local launches non-profit website to cover community issues

Posted by Jennifer Lush on October 22, 2009 at 10:40 AM

Oakland Local is one of many non-profit community news websites currently springing up across the globe as the need for quality local news coverage becomes more obvious. The recession has seen the local news industry suffer staggering financial blows and several news organisations, small and large, have had to heavily cut back on resources or close altogether.

The situation has caused many to express concerns about the dangers of not having a local media watchdog to keep those in power in check: "It makes me worry about all of those public authorities and courts which will in future operate without any kind of systematic public scrutiny. I don't think our legislators have begun to wake up to this imminent problem as we face the collapse of the infrastructure of local news in the press and broadcasting," Guardian editor-in-chief Alan Rusbridger has said.

WSJ.com relaunches, revamps newsroom: "This is just the beginning"

Posted by Katherine Thompson on September 16, 2008 at 9:22 PM

In the latest stage of reinvigorating the Wall Street Journal brand, its online edition - WSJ.com - has undergone a huge makeover, relaunching on Tuesday.

The parent company, Rupert Murdoch's News Corp., appears determined to put its mark on its latest acquisition; the President of the Wall Street Journal Digital Network, Gordon McLeod, reportedly said that the investment into the website revamp is a "big financial commitment."

The Editors Weblog spoke with the Deputy Editor of the Wall Street Journal, Alan Murray, about the shake up occurring at the newspaper. Murray was bullish about the changes, saying, "The new owners have made it clear that they no longer want people to look at the Wall Street Journal as a second read. It should be their primary read, it should suit all their information needs. We want it to be the ultimate news source for our engaged, affluent and educated readers."

Murray went on to speak about the redesign of WSJ.com, the recent changes in newsroom layout and management, and the ambitious plans for the future of the Wall Street Journal brand. He made it clear that, "(The website relaunch) is not a finishing point. This is the launching pad."

Murray was particularly excited about the relaunch occuring at the same time as the Lehman Brothers story breaking, saying "We are delighted that the biggest financial news story since 1929 happens to coincide with the launch of our revamped site!"

"Newsreel" revolutionizes site navigation
For the new, sleek look of WSJ.com, News Corp's primary design motivation was to take advantage of users who "come in through the side door". Individual article pages mostly found through search engines, have been equipped with multiple navigation tools, to keep readers on the WSJ site.

Arguably the most interesting navigation feature is "Newsreel", essentially a news ticker placed at the top of the article. As the reader browses an article page, Newsreel scrolls through the days most important stories from the section the user is in. For example, if a user is in the business section, the Newsreel displays the top business stories of the day.

In addition to the new layout and navigation functions, the Journal's newsroom is upping its content production to help keep readers on the site. The redesign also aims to be more colourful with more photos and includes an enhanced video player, an increasingly prevalent aspect of all news websites. Further features are set to roll out over the coming months.

Social network for the business community
Perhaps most important for the WSJ's new owners is maintaining WSJ.com's impressive online subscription base, which has reached over 1 million paying members. Apart from increasing content, News Corp hopes to hold on to these subscribers with exclusive features such as WSJ Community, a social network for WSJ subscribers.

The key feature of this new social networking tool is that members must use their real names, which is aimed at cutting out any random, anonymous comments or useless noise found on other Internet news sites. Murray believes the quality of the site's subscriber base will create "a higher quality conversation". He acknowledges WSJ.com will not achieve the numbers of a chat on Yahoo Finance but, "we think the usefulness and quality is going to be key". The Journal is considering opening up the Community to non-subscribers in the future, who, just like subscribers, would only be able to join and interact with their real name.

WSJ.com has been the world's most successful subscription newssite for years and its membership keeps growing. According to Murray, online subscriptions have increased 26% in the past two years. And the number of unique user is skyrocketing too: "By our numbers, we now have 17 million visitors to WSJ.com" - 8 million more than two years ago - "and in September it is going to be even bigger than that. Therefore, Murray doesn't see any conflict in bringing more people in and letting them sample WSJ content.

Integrated Newsroom

Murray revealed that the Wall Street Journal is not only undergoing a radical change on its website, but is also changing in its newsroom, "The relaunch coincides with a complete integration and reorganisation of the reporting and editing staff."

Managing Editor, Robert Thomson, has spearheaded the integration programme, which has brought together the online and print staff. Last week, Thomson debuted a news hub in the newsroom where the senior editors from print, online, Dow Jones Newswires and MarketWatch all sit together and co-ordinate the coverage throughout the day.

The morning news meeting has been "totally turned upside down," according to Murray. It now begins with a report from the online team, then from Dow Jones Newswires, then MarketWatch and, only after discussing the coverage for real-time news, do they look at coverage for the day's paper.

The substantial Dow Jones Newswire team is also being moved to make the integration process physical, with the whole team being brought across the river to sit alongside their New York print colleagues. This move will happen, "sometime next Spring" Murray said.

The Wall Street Journal team has been undergoing training to prepare for the integration process. Murray reported, "A simple example is headlines. You have to write a different kind of headline in the online world and in the print world. We will continue to do that kind of training."

The future of the Wall Street Journal

The Editors Weblog asked if this process was the beginning of a long term-reinvigoration process for the Wall Street Journal brand, Murray said: "You bet! We have very ambitious plans for international, we have very ambitious plans for premium products on top of this online platform and we have a whole schedule of online innovations that we are planning over the course of the next 18 months. This is just the beginning"

"Look for us forming closer links with all the social networks because we are not trying to compete with social networks, we want to make it as easy as possible for our users to share our content over social networks and to bring their friends and connection into our community"

Murray also added that News Corp is confident about the future of print, stating, "The Wall Street Journal under its new management is investing in both print and online, so I would say we are very optimistic about the future of newspapers. We may be the only people who are optimistic! We are dedicated to delivering our news on all platforms"

Source: Wall Street Journal, Dow Jones Newswires, MarketWatch, paidcontent.org

See also:

US: Murdoch on the future of newspapers
US: Wall Street Journal to launch new website on Tuesday
Wall Street Journal unveils magazine supplement, WSJ
US: Wall Street Journal launches new mobile application
Murdoch: Newspapers willing to invest in new forms of delivery will prosper

US: Gannett launches mobile news websites

Posted by Jean Yves Chainon on August 13, 2007 at 11:46 AM

Gannett Co. Has launched free local news-oriented mobile news sites to complement its newspaper websites. The service spans across some 84 daily newspapers and 19 broadcast station websites, including USA Today.

AFP launches international video

Posted by Jean Yves Chainon on February 15, 2007 at 12:08 PM

Ten years after Associated Press, the Agence France-Presse (AFP) has launched an international video news service, in French and English. The AFP’s (late) emphasis on video and involvement in multimedia shows how important it is for this agency traditionally concerned with print.

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