Results matching “big thing in a”

A newspaper in Manchester has been using various multimedia tools to liveblog council meetings from across the Greater Manchester Area, Press Gazette reports.

Meetings of the local authorities are attended by a reporter from the Manchester Evening News (MEN) or one of its sister weekly publications. Reporters then use Twitter to file updates minute-by-minute. Their updates are then streamed on MEN websites using CoverItLive technology, which allows liveblogging and other forms of real-time updating.

The MEN has so far used this to report on meetings of the Association of Greater Manchester Authorities and the Greater Manchester Police Authority. The newspaper wants to extend the service so that it can cover every full meeting held by ten local authorities across Greater Manchester.

Non-profit investigative journalism outfit ProPublica is taking advantage of the Super Bowl to dig into the fundraising efforts of politicians, Poynter Online reports.

Reporter Marcus Stern planned to use the football game, held yesterday, to spot members of Congress who were attending and figure out how they obtained their tickets. But since he knew that trying to contact 535 members of Congress would be too big a task for one person, he turned the investigation into a crowdsourcing effort and asked professional journalists and the public to help collaborate.

"To some extent, this is going to be a test of the privacy or the openness of members of Congress when it comes to fundraising," Stern told Poynter Online.

The Guardian has ruled out implementing paywalls on its website, but may still decide to charge for specialist or niche content, the Financial Times reports.

Chief executive of the Guardian Media Group Carolyn McCall told the Financial Times that although her position is not entrenched, she sees no commercial evidence that paywalls generate returns. "It is not really the way the web works," she said.

"That is not to say there are not areas of specialist content that cannot be charged for," she added.

The Australian media regulatory body is set to start using social media, having appointed a former newspaper editor to create its social media strategy.

Tom Burton, former executive editor of broadsheet newspaper the Sydney Morning Herald, has been appointed to the Australian Communications and Media Authority (ACMA) to oversee its government 2.0 and social engagement strategies.

Burton was previously working in the US as the Communications and On-Line Director of The Center for American Progress. His role involved implementing web 2.0 and Gov 2.0 practices, that is, changing how the government used social networking sites, blogs, video sharing sites and wikis to interact with the public. He has also worked as a ministerial adviser to a former Australian Minister for Communications.

Journalists should be willing to fight for strong freedom of information and open records laws, said the president of the Associated Press in a speech on Friday.

Speaking at the Kentucky Press Association, AP president Tom Curley stressed the importance of these laws as part of the "journalistic tool kit" to help reporters access information in the public interest.

"It's vital," he said. "A strong FOIA in the hands of strong journalists with strong legal support breaks news."

A new non-profit news website has launched in Connecticut today, Poynter Online reports, with the dual aims of reporting the news and providing its readers access to resources that are hard to find online.

The Connecticut Mirror bills itself as "an independent source of news and information about our state's government, politics and public policy". It comes in time for an important state budget and an election year.

Editor Michael Regan writes that the Guide to Politics and Government his site offers provides "the most comprehensive information available any where on the state's elected officials".

The Guardian has launched a new data search website, allowing readers to search government data from the UK, US, Australia and New Zealand.

After these different governments made their statistics available on individual websites, The Guardian has collected them in one place, at their new World Government Data website. This enables users to not only search the information, but also collect similar datasets from around the world, and find the best dataset by ranking them.

The more tech-savvy users will be able to transform the data into visualisations, mash-ups and apps. The websites invites users to post such creations.

On January 12 last year GlobalPost was launched, a new international news service focused on getting the context behind the headlines, hoping to combat diminishing foreign reporting in the US. Its number of foreign correspondents is second only to the Associated Press and they are expected to provide both text and visual reports.

A year on, and the news outlet has made considerable progress in terms of covering a wide range of international stories, establishing a significant audience, and implementing a successful business model. The Editors Weblog spoke to President, CEO and co-founder Philip Balboni about his first year at the helm of this project.

Balboni was clear that he considered GlobalPost's first year a success. "It has been an extraordinary year, it has exceeded any reasonable expectations that I could have had when I started out on this journey," he said.

"To a large degree, the stories on GlobalPost are ones that you would be unlikely to find elsewhere," said Balboni. As one of GlobalPost's aims was to fill the gaps in the reporting of traditional outlets, this must be satisfying.  The news outlet has also remained true to its original stipulations: its reporting has broad geographic diversity, and consists of a wide range of types of stories and topics.

And much of this reporting has had the potential for considerable impact. Balboni highlighted a recent story on how the Taliban have been taking a cut of funds supplied by the Indiana National Guard to local Afghan contractors for development projects in Afghanistan's Khost province. The issue of the Taliban skimming American aid in Afghanistan is one to which GlobalPost has dedicated much coverage over the past few months.

Such investigative pieces are accompanied by more entertaining reporting, such as an article from Paris about how the French are rediscovering the joy of wearing berets. Correspondents also write ample blog entries.

GlobalPost adopted a relatively unique correspondent model, hiring country-based, part-time reporters who could produce one article a week. The compensation level - a monthly salary plus shares - has proven "very successful" and working for GlobalPost seems to be a popular job: the news service now has correspondents in more than fifty countries and "we have far more people who would want to work for us than we could possibly hire."

The correspondents work with regional editors based in Boston and Balboni said that so far this system has been functioning "with a remarkable degree of smoothness."

Building an audience from scratch

Developing an audience is "really more important than anything else," said Balboni. "We could have the most spectacular content in the world but if you can't build an audience for it then you can't succeed, right?"

The news outlet's highest-traffic month this year was November, when more than 750,000 people visited the site. This exceeded Balboni's goal of 600,000, set before the launch. In addition, "we are retaining more than 50% of all the visitors," he said.

The target for 2010 is to top one million unique visitors, and Balboni mentioned the company's "very sophisticated marketing strategy" aimed at audience building.

Prize partnerships

Building a brand on the web with no support from legacy media has been a considerable challenge, and GlobalPost's partnerships with other high profile brands have been very helpful in doing this, and "particularly important in the validation of GlobalPost as a brand," Balboni said. Such partnerships have helped present the outlet's content as authoritative, and often "raising our visibility is more important than any compensation we might achieve." From the beginning, GlobalPost has sought to present itself as a complement rather than a competitor to newswires and newspapers.

The partnership formed with CBS in September, for example, is a syndication deal, with CBS paying GlobalPost for help with foreign reporting. But having a broadcast news partner was also something that Balboni and his team considered a high priority in terms of brand-boosting, and such a deal "certainly goes beyond" purely syndication. He sees the recent partnership with PBS NewsHour as a "significant achievement" and mentioned that GlobalPost has upped its video production so that it might have the chance to forge other broadcast partnership. 

Compensation is obviously an important consideration, however, and syndication is one of GlobalPost's major revenue streams, the other two being advertising and subscriptions. Currently, advertising comprises about 70% of GlobalPost's income, but Balboni hopes that over time this share will fall to around 50%, with syndication and membership rising to make up the other half.

Passport to premium services

The most unusual of these revenue streams is the subscription, or membership, scheme called Passport. For $99 a year (discounted to $50 for students, academics or seniors), readers can have access to conference calls with GlobalPost reporters, the chance to suggest stories, global and country briefs and newsletters. There is also the option to commission custom research projects, something Balboni said he was "very excited about." One client, for example, has ordered a series of ten reports for the coming year. "It takes careful shepherding but it's very interesting and I think it could scale up to be a meaningful part of our Passport financial strategy," he said.

"I am very bullish on the membership aspect," Balboni said, "I think it's the hardest one but if you want to point to one thing that could be a potential salvation for quality journalism then it's that." He always wanted to encourage a subscription or membership scheme, but explained that as a new little-known media brand it would have been foolish to put up a paywall immediately.
 
Passport does not offer pure paid online content, rather additional editorial services. "My hope and my expectation is that GlobalPost will remain free and open to all but we need to find more effective ways to get all of the people who are most engaged to help support our mission," he said, specifying that GlobalPost was likely to continue to ask for, rather than to require, reader contributions. He does think, however, that it would be "entirely fair" for a news organisation to demand payment.

So far, Passport has 450 - 500 members: "just not enough," according to Balboni. He hopes to increase this by making "a strategic shift in how we market our membership" and by using some new technology starting this spring that will help the membership base and subsequent revenue to grow. Currently, visitors to the GlobalPost site can read about Passport but there is no chance to test it out first and they have to "take a leap of faith" if they want to subscribe, Balboni said.

From a purely financial standpoint, 2009 was "a decent year," especially given the global economic recession. Balboni specified that the $1 million revenue figure that was reported in November was not accurate, but described the amount as "consequential." The company's original business plan projected profitability in 2012, and Balboni thinks this is still likely.

What's next?

GlobalPost seems to have demonstrated that there is an audience for more international news and has set up a structure to cover this that works. As Balboni explained, its challenges now are to build that audience into the millions and (like almost every other news organisation) to shift its business model so that it depends less substantially on advertising.  

Want to learn more about the use of video storytelling in journalism? A new course, offered by none other than The New York Times, may be just the thing.

The New York Times Company has been offering non-credit distance education courses for the past two years. From this week, in conjunction with some universities, it will offer courses for credit towards certificate programs.

Director of education for the Times Felice Nudelman told Inside Higher Ed that online education was a robust area. "It is, for many institutions, a profit center," she said. "And it's an exciting way to bring together all the content from The New York Times and expertise from our newsroom, and expertise of college and university faculty."

The future of Twitter is mobile phone applications, says Jean-Sébastien Cruz, CEO of Netco Sports, France, speaking at the WAN-IFRA conference 'Using sports news to optimise your revenues'.

He points to some important trends in the areas of social networking and mobile applications. Newspapers that create pages on Twitter find themselves on the same level as any user, he says. The iPhone has the fastest penetration we've seen, and is rapidly changing the way we use the web, pressing buttons rather than using URLs. The Apple tablet is coming soon. Apple makes payment easy through the centralised App store, and provides a robust software development kit. And sports apps make up a substantial part of the massive growth in app downloads.

So what is NetCo Sports' strategy? Their objective is to have 2500 apps in 15 sports worldwide by 2012. They have created 200 iPhone apps in the field of sport so far, and their first was launched in 2008. Each one is available in five languages, and recognises the language of the phone automatically. A search for football in the Apple store brings up their Football 10 app. He calls this an encouragement to arrive quickly and be present early. His company has a 25% market share in France, with 30 million pages read through their mobile apps. Canal+ is their advertising partner, and receives traffic and visibility from the arrangement.

We're in a society that has moved from scoop to buzz, says Aurèle Lambert, new media consultant, speaking at the WAN-IFRA conference 'Using sports news to optimise your revenues'.

A scoop refers to new and exclusive information, while buzz refers to information that is easily reproduced through viral transmission. We've moved from an economy based on attention to one based on contagion, he says, where information attracts attention and is transmitted to other players. It's important to consider the relevance of new information and its singularity. He suggests finding ways to turn a scoop, which is both relevant and unique, into a buzz, which is relevant but highly visible, and thus can monetise information and create profit. To be different, it's important to show that you're not providing the same information as everyone else.

He distinguishes between two main kinds of bloggers. One is a community, such as Skyblogs, which can create a mass of information and increase a site's visibility. The other could be called star blogs, run by gurus, experts and opinion leaders. These are heavily involved in personal branding, and are used for visibility and loyalty, such as Pierrot Le Foot's blog on Yahoo France.

Identify what you can offer that is unique, was Matt Kelly's advice to participants at the WAN-IFRA conference on using sports news to optimise your revenue. Digital content director at the Mirror Group (part of Trinity Mirror), Kelly led the creation of MirrorFootball.co.uk, a standalone football-focused site that has gained the paper new readership.

Kelly explained that despite a successful redesign of the Mirror's website in 2008 which resulted in a significant increase in readership, the implosion in advertising rates meant that he and his team started to think about ways to re-engage with their readers.

Mobile advertising is not yet a source of revenue that publishers can bank on, according to Constantine Kamaras, CEO of the Greek sports portal Sport.gr, speaking at the WAN-IFRA conference 'Using sports news to optimise your revenues'.

His publication Sport.gr has around 500,000 unique users per month, with about 15000 registered users. Advertising makes up 77% of their revenue, and mobile 8%. He says that users are less reluctant to pay for mobile content, but warns that mobile advertising will make up at best 6% of interactive advertising in 2010 globally, and will be only 2% in the US, lagging behind social media and online video.

"It's not news that drives the uptake of smart phones," he warned, pointing to other important trends such as search and online communities.

About a month ago, Jay Rosen, a journalism professor at New York University, published a post on his blog about an idea that could make journalism better by allowing more people to participate in the journalistic process: ExplainThis.

Aware of the importance of context and research in the news environment, Rosen explained to the Poynter Online that his idea was based on a user-centric approach to news.

The Financial Times website is adding services to its £99 subscription, reports paidContent, as part of an attempt to 'enhance' its premium offering.

The publication, one of few which has been able to successfully charge for online content, will now add a monthly editor's newsletter from Financial Times editor Lionel Barber, "highlighting big themes for the month ahead and providing updates and insights on new site features"; a page-turning electronic edition of the paper; and 'FT Newsmine,' a Friday email "that abstracts hidden nuggets from articles".

In the lead up to the Christmas, the Miami Herald is asking that the spirit of giving extend to their pages and is requesting donations from readers.  In what has been a financially troubling year for the paper the Herald has made some 200 job cuts, suffered steep losses in revenue and drops in circulation numbers.

Yesterday the McClatchy-owned newspaper began using its website to invite users to donate with a link at the bottom of each story directing them to "Support ongoing news coverage on Miamiherald.com." There, readers can donate however much they wish with a credit card and are guaranteed their money is going to a good cause.

The BBC, who yesterday announced a new initiative to grant the general public access to professional media training resources, has also revealed it will expand the content available on its news website by linking to rival sources via an aggregation-like system, reports The Independent.

The move comes after accusations headed by News Corp's chairman and CEO for Europe and Asia, James Murdoch, that the corporation, in choosing to remain free, is flooding the market and preventing competitors from expanding online and charging for their content.  The new plan would reportedly see links to commerical websites added at the end of BBC stories.  

Many UK regional publishers have seen the opportunities of digital and internet publishing and have capitalized on it. But local presses are increasingly selling digital-format replicas of their print products, which is not quite the same thing as going 'fully digital.' 

Dissatisfaction with current readership surveys has led Australian newspaper publishers to tender a different research company to do the job. But one key publisher has withdrawn its support for the process, in a move that has left industry insiders wondering one thing: why?

Audience measurement research for Australian newspapers and magazines is currently undertaken by Roy Morgan Research. Their methods have received varied criticism from publishers, who complain of a lack of methodological transparency, the need for more frequent reporting, and the need for reporting on individual sections of newspapers. Publishers have also claimed that their surveys do not accurately measure audiences.

Rupert Murdoch is not the only mogul looking to make money from online content - it's just that what with the intense media circus surrounding his rants, not to mention the severity of his accusations (think calling Google and Yahoo out and out thieves on international TV) he's the only one we've really heard about of late.

Led by Matthias Döpfner, Axel Springer, publisher of Europe's biggest daily, Das Bild, and other newspapers across Germany and Eastern Europe, is plotting the numerous ways in which it too can go about monetising its content online.

Christoph Keese, Springer's head of public affairs, said: "The meta-philosophy of free - we should get rid of this philosophy. A highly industrialized world cannot survive on rumours. It needs quality journalism, and that costs money." Döpfner added: "I see no justification, neither democratic nor market-related, for content to be generally free on the Internet. For centuries, people have been willing to pay for things of interest to them."

Marketing and advertising executives have weighed in on the viability of new London freesheet The London Weekly, Brand Republic reports.

And the response is far from positive. Of the four asked for comment, three said they thought the paper would "maybe" be viable, and another said it would not.

In an article in The Wall Street Journal, Rupert Murdoch is optimistic about the future of journalism in this age of newspaper cutbacks and the overwhelming concerns with bottom-line budgets rather than quality journalism. 

News Corp is joining Conde Nast, Hearst, Meredith and Time in putting its publications up for sale in a variety of digital formats for various platforms on an online newsstand for both magazines and newspapers. Hailed as an 'iTunes for magazines,' the new company and service will have the four rival publishers as equity partners.

Amidst speculation of a potential deal that would entail News Corp's online content being exclusively listed on Microsoft's search engine, Bing- Satya Nadella, head of research and development for Microsoft's Online Services Division released an official statement last week, quashing publishers dreams of an escape from their current financial woes.

"We're not focused on getting non-Google content," Nadella said, adding that keeping information off Google was "not the thing that would be a benefit to us in the long run."