Results matching “print and online news”

This week, a tax break for newspapers in Washington state went into effect, giving print publications a 40 percent reduction in the state business tax. One lawmaker stressed the tax cut was "not a bailout." It is interesting to note Washington already offered equal exemptions to the aerospace and timber industries, both of which are critical to the state's economy.

In a year which saw the Seattle Post-Intelligencer make the move to online-only and the Seattle Times cut 500 staff members, many publications will welcome any relief they can get. However, others wonder whether the measure will be enough to revive struggling papers and what such aid means for the publications' journalistic independence.

The Printcasting model is on its way to "democratise" print publishing in more cities in the US, it was announced last week. The initiative, financed by the winnings of the 2008 Knight News Challenge, has made its first newspaper partnership with Denver-based MediaNews Group. The publishing group controls 54 daily newspapers in 11 states, including The Denver Post and San Jose Mercury News.

The project originated out of the newspaper, the Bakersfield Californian and first went public in March to cater for the town of Bakersfield, California.

The Internet was responsible for Barack Obama's election to the White House, Arianna Huffington, founder of the Huffington Post claims. Although this statement will inevitably incite dissenting views, in the context of Huffington's talk on the power of the Internet it does not seem wholly unreasonable. Huffington was speaking at the Activate Conference 09, convened to discuss the social implications of the rise of the Internet and technology.  

The conference reiterated discussions of technological and cultural trends, which are conditioning not only how news needs to be presented, but how these new forms of diffusion can directly affect politics and society.

The American newspaper publisher Gannett plans to get rid of somewhere between 1,000 and 2,000 positions, according to an article in today's Wall Street Journal. The job cuts will hit the company's 80 local dailies, rather than USA Today.

Former Gannett editor and reporter Jim Hopkins had previously predicted up to 4,500 slashed jobs on his Gannett Blog. He now says there will likely be 600 actual layoffs as a result of the restructuring, naming July 8 as the axe date.

 

Do you speak Twitter? Come on, Tweeple... It's time to get with the program. Yes, you Tweeple, people of the Twitter universe, or Twitterverse. Whether you are a newetter (a new tweeter), an occasionitter (an occasional Tweeter) or a seasoned reportwitters (you guessed it, reporter-style twitterer), an entire range of Twitter vocabulary has arrived. 

The regional press in America is in the midst of a whirlwind of stylistic, managerial and media development, to the extent that its face is changing beyond recognition.  That evolution is a necessary but merciless concept has been demonstrated by the disappearance of many regional daily newspapers and the unpredictable life span of modern ventures.

Michelle Ferrier, the former managing director of the development team of the soon-to-be late hyperlocal community site, MyTopiaCafe.com, laments the failure of the initiative of the Daytona Beach News-Journal. The experiences of the Daytona project have been shared by other now redundant initiatives of media organisations eager to offer new services while drastically cost-cutting and downsizing. Hyperlocal, however, is not necessarily a prematurely defunct form of community news provision. The problems were symptomatic of the approach, warns Ferrier, yet lessons can be learned.

Journalism Online has announced that it has retained ITZ Publishing to lead its efforts in working with small- and medium- sized newspaper companies to maximize their online revenue opportunities. ITZ will help Journalism Online's affiliated news publishers to design marketing and packaging strategies for online subscriptions, micropayments and combined online/print subscription packages.

It will do this by assessing audience usage patterns and hence helping the newspaper companies to build appropriate pay strategies through Journalism Online. "Greg Swanson and the ITZ Publishing team have been market leaders in developing breakthrough solutions for news publishers," Journalism Online's Co-founder Steven Brill said in a press release.  Another of the co-founders, Gordon Crovitz commented that "The marketing and data analysis expertise of ITZ Publishing will be especially valuable to publishers in retaining a large number of unique visitors and page views online while converting many free users to paying subscribers."

Would expanding US copyright law to incorporate news articles help protect newspapers from unfair competition online? Several columnists and commentators have come out on both sides of the issue in the past week, raising questions on the role of online aggregators and the efficacy of any action regarding copyright.

First off, US Court of Appeals judge Richard Posner proposed on his blog that copyright law should be changed to "bar access to copyrighted materials without the copyright holder's consent, or to bar linking to or paraphrasing online content without the copyright holder's consent." Essentially, that would mean news aggregators like Google News would have to ask permission each time they linked to a newspaper article. Posner argues that traditional media lose so much revenue by these "free riders" reusing content it will eventually drive newspapers out of business.

The media coverage of the shock death of Michael Jackson has served to highlight press dynamics, raising interesting questions concerning the nature of breaking news reporting, the cult of the celebrity and the relationship between newspapers and their online news rivals. Has the fact that most newspapers were delayed in the initial reporting of the death emphasised the widening gulf between print and digital channels of breaking news? Conversely, has the death been exploited by the printed press as a facile, reader guaranteeing hit?

The news of the performer's death, in terms of rumour, confirmation and reaction has been overwhelmingly 'digital' in expression. The scoop belonged to the Los Angeles based celebrity website, TMZ, which confirmed the death an hour after it aired whispers of a suspected heart attack. The reporting was rapid fire: time of death: 2.26pm, LA time, time of update: 2.44pm. 

The World Association of Newspapers and IFRA, the leading international associations for print and digital news publishing, have merged into a new organisation, the World Association of Newspapers and News Publishers (WAN-IFRA). The combined new organisation will represent more than 18,000 publications, 15,000 online sites and over 3000 companies in more than 120 countries. WAN-IFRA is dedicated "to be the indispensable partner of newspapers and the entire news publishing industry worldwide, particularly our members, in the defense and promotion of press freedom, quality journalism and editorial integrity, and the development of prosperous businesses and technology."

There are many ways to measure the success of a newspaper and its website. A recent report from The Media Audit has ranked the top newspapers in the US based on percentage of adults living in the area who read the print version or visited the site in the last 30 days, and the results are surprising. The top-ranked publication: the New Orleans Times-Picayune and its online counterpart nola.com.

Nola.com tied for first in terms of the proportion of adults visiting the site, with 50.4 percent making it online in the past 30 days. The Times-Picayune came out second for print readership, with 75.6 percent of New Orleans' adults picking up the paper. However, when factoring in duplicate readers (those who read the paper as well as visit the website) the Times-Picayune reaches 85.8 percent of adults in the metropolitan area.

The advertising slump for traditional media is here to stay, according to Microsoft CEO Steve Ballmer. Speaking at the Cannes Lions International Advertising Festival, where he was named "media person of the year," Ballmer described the current economic situation for media as a "reset" not a "recession." That means media companies must completely rethink their business models to keep up with the changing landscape of publishing.

Ballmer also faulted newspaper publishers for not doing enough to make money out of their online ventures, adding that Google is the only digital company with a track record for earning significant revenue. And traditional media will have to figure out how to squeeze out revenue from online content soon, as Ballmer predicted all content will be digital in the next 10 years.

Dow Jones & Company and SBI Holdings, Inc. of Japan formalized their joint venture, Wall Street Journal Japan K.K., which will launch a Japanese-language business and financial news Web site later this year. The joint venture agreement was first announced on May 7.

Under a licensing arrangement between Wall Street Journal Japan K.K. and Dow Jones, the new site, carrying The Wall Street Journal brand, will primarily feature Japanese translations of content, including video and other multimedia, from all print and online editions of The Wall Street Journal and those of other Dow Jones publications. Wall Street Journal Japan K.K. also plans to develop mobile products and services in conjunction with the new site.

The Pink Paper has been forced to suspend the publication of its printed edition, due to the 'economic downturn', it was announced on the paper's website yesterday.

The fortnightly paper, the only national in Britain to cater for a gay readership, will cease printing after the current edition, due to insufficient advertising revenue.  As a free publication, it relied entirely on advertising revenue, which has fallen sharply with onset of the economic recession.

The Dutch government and the Temporary Commission on the Future of the Press are struggling to reach a consensus as to the most effective manner of improving the health of the nation's press. Media Minister Ronald Plasterk reacted unfavourably to the suggestion made by the commission that his ministry should impose an Internet tax, the proceeds of which going to the newspaper industry.

The Commission, which was set up by the Minister, is concerned that 'old medias' are ill equipped to deal with the challenges raised by the increasing prevalence of new technologies, particularly webblogs.To enable traditional forms of media to ride with the modernisation of information, they apparently need greater financial support.

When the Ann Arbor News ceases printing in July, Ann Arbor will become the first US city with no daily newspaper. The publication as it exists now will disappear completely, although a new venture, AnnArbor.com, is set to take over local news on the web and will produce a print product two days a week.

In a column for Poynter's The Biz Blog, Rick Edmunds postulates on what factors led to the decline of the News in Ann Arbor, whose vibrant, educated community would appear to be the ideal location for a newspaper. Edmunds even goes so far as to suggest starting over with AnnArbor.com might not be such a bad idea.

German publishers have united behind demands that the government pass legislation
shielding their intellectual property from "ongoing theft" over the Internet.  The principle publishing houses aligned themselves with trade unions of the music, film and advertising industries at the "International Media Dialogue" in Hamburg earlier this month to discuss to question "No Future for Paid Content? Media Industry Under Pressure".  

A statement warned about the greatly damaging financial repercussions of intellectual property theft by providers and demanded legal protection for online content. The signatories of the statement were: the German Producers Alliance, the German Association of Communications Agencies, and the big publishing houses Springer, Bauer, Ganske, Gruner & Jahr, Spiegel and Zeit.  

Seventeen of the top 30 US newspaper websites showed a decline in the average time users spent on their sites in May versus the same period last year, according to an exclusive article in Editor & Publisher. The data come from Nielson Online, which keeps track of the most widely read newspaper sites based on number of unique visitors.

On the bright side, that means nearly half of the sites posted gains year-over-year, some of them fairly significant. The Star Tribune of Minneapolis, a paper struggling to get out of bankruptcy, added 20 minutes to the time readers spend on the site - at an average of over 47 minutes per user, it's also the newspaper site that users stay on the longest. The San Francisco Chronicle and SFGate.com also recorded sizeable gains, jumping to 21 minutes this year compared to 12 minutes in May 2008.

The latest issue of Courrier International to hit French newsstands gathers translated newspaper articles themed on the uncertain future of the press. From Washington, in a lengthy set of extracts from the New Republic, Paul Starr makes three strong cases for why democracy will be endangered without a newspaper. He hints that American democracy may already have been slighted seeing that national, regional and local newspapers are dwindling in terms of content they can run since printing costs have caused them to scale back on the numbers of pages they print.

He opens his debate by lamenting the fact that Americans have taken [American] journalism (in the form of a printed newspaper) for granted as newspapers have been such an ''integral part of daily life in America, so central to politics and culture and business, and so powerful and profitable in their own right, that it is easy to forget what a remarkable historical invention they are.''

We live in a world, not a village

The directors of international journalism courses talked about the importance of internationalisation and giving students a chance to interact with other students from around the world in a bid to understand the effects of global media in a local context.

According to Eric Scherer at AFP, the future of journalism will lie in enterprising journalists and their efforts to come up with journalistic solutions that will facilitate the communication process and continuously revise the business models in place. He also believes that a new mindset will eventually need to replace the typical journalist's attitude of today, as well as in the value of a broad general knowledge base - something that internationalisation makes possible.

The Washington Post is restructuring its newsroom to be revolve around a cross media software concept.  The daily is the third US based publication to adopt the Methode system from EidosMedia S.p.A., following the Seattle Times and The Wall Street Journal who made the move last year. 

The adoption of the Methode is a firm indication of the convergence of the online and printed media in news provision.   The choice of software corresponds with the decision of the Post to combine its online and print operations.  The two teams will merge into a remodelled newsroom, in theory before the functioning of the new software begins. The Post is approaching the restructure with vigour: In January it appointed two new managing directors to oversee the developments, Elizabeth Spayd and Raju Narisetti.  The paper's new Executive Editor Marcus L. Brauchli, headed the previous restructure whilst at the WSJ.  The logistics of the move however, highlight the gloomier side of necessary evolution: according to Narisetti, the combined staff will measure the same or just under that of the print staff as it stood eighteen months ago.  The diminishment has been due to attrition and buyouts.

As the controversy over the recent election in Iran and the subsequent media response have made abundantly clear, social media like Twitter are playing an increasing role in the world of journalism. While today's working journalists must learn how these tools will affect their jobs on the fly, j-schools have a great opportunity to instruct the next generation of journalists before they enter the newsroom.

In a column on Mashable, Vadim Lavrusik - himself a journalism student at Columbia University - outlines "10 Ways Journalism Schools Are Teaching Social Media." Lavrusik spoke with professors and deans at some of the top j-schools in the US, who told him how their respective schools have integrated lessons about how new technology can assist in reporting and provide a tool for promotion and self-branding on the web. The questions Lavrusik raises regarding ethics and social media are perhaps the most intriguing aspect of the article, and could have real consequences for students.

The Washington Post recently took the unusual step of publishing a long investigative reporting piece on a local homicide only on its website, rather than in the print paper. Even though many articles are published online first and then in print, it has become common practice to publish in-depth pieces which are not breaking news in the print paper first, and the Washington Post's move is somewhat of a break with tradition.

The 7,000 word article on the unsolved murder of Robert Wone appeared on the Post's website in two parts, on May 31 and June 1. It is, however, the "sort of long-form reporting that newspaper editors say still justifies print in the digital age," according to the New York Times. And unsurprisingly, keeping the article out of the print edition angered many readers who pay for the newspaper, with comments on the article questioned the move.

As online news becomes more and more prevalent, with an unimaginable amount of information available at users' fingertips and Internet now ranked as US consumers' top way to access their news, how can media organisations make sure that readers find their articles?  Part of the answer is search engine optimisation, which is becoming an essential part of the daily life of a newsroom. For the printed product, newspapers must try to sell the paper as a whole; online, articles can attract traffic individually as readers come across them while searching for specific topics. It is therefore important that each story, rather than simply the site as a whole, is 'optimised' to appear higher in search results. Aside from highly technical aspects like HTML meta tagging, URL structure or site navigation, what can a newspaper do to optimise its content for search engines?

How to introduce SEO to the newsroom

One major potential stumbling block is that journalists might view SEO as a way to manipulate their stories and take away their true value. So the way it is presented to staff is extremely important. And indeed, it is crucial that newspapers do not get carried away with prioritising SEO above all else. Even Google advises creating content "primarily for your users, not search engines:" it is important to make your site easily accessible to search engines but still remain focused on your visitors' needs.

Clearly, it is important for all reporters to be aware of the ways that they can make each individual article more search-friendly. After all, journalists have always wanted their stories to be as widely read as possible, in print as well as online, and are likely to be willing to help make that happen. And often, the principles of SEO echo the principles of writing a good story: such as the idea that the first sentence should be a summary of the rest of the article, containing relevant concepts or keywords. One difference is that less generic, more specific works for SEO in terms of names or concepts. Google recommends shorter rather than longer titles.

Esa Peltonen, who has been working as a web analyst at the largest Finnish daily Helsingin Sanomat for three years, said that he has worked extensively with editorial staff, for example on how to use Google, to get an idea of how users will be searching and what kind of search words people are using. Head of audience development at the Telegraph, Julian Sambles, said in March that the paper was trying to give journalists "the knowledge and understanding that they need so they can apply it to their daily production process and make informed decisions about content when they're writing or publishing it." Thinking about SEO should be second nature, he added.

Papers must also consider their goals in optimising content for search engines. As Drew Broomhall, head of search at the Times explained, if you rank success by sheer volume of traffic, then you should "write the same as everyone else but more of it and more frequently updated." However, if you are looking to increase engagement on a specific subject you need more detailed keyword analysis and niche research.

One straightforward course is the need to stay ahead of the trends: predict what people are going to be talking about in upcoming months and provide appropriate content. "Fix SEO requirements into the editorial calendar," Broomhall suggests. Obviously much news is unpredictable, but there are some events that are year-in-year-out, or which are easy to prepare for in advance, such as an election or a festival. It is necessary to consider both specific, distinct events, such as religious holidays, and longer, less defined periods such as winter travel. Articles that contain links and that have been linked to by others appear higher in search results. Therefore, with annual events, it is beneficial to link to last year's coverage and make use of old content that already has inbound links to help promote the new content.

Hiring a SEO specialist?

As well as training all reporters to be aware of the principles of search engine optimisation, many newspapers have taken the step of hiring an in-house specialist. Ideally such a person would have deep technical knowledge combined with considerable journalistic experience, but such candidates might be hard to find. Peltonen comes from a business background, Broomhall from journalism and technology.

There are also many third party services available to news outlets, supplementary to the guidance of an in-house expert, such as Thomson Reuters' OpenCalais which recently announced deals made with the Huffington Post, DailyMe and the Mail Online. OpenCalais offers an 'Archive Express' feature which can tag an archive of up to 20 million documents in 24 hours. The service 'reads' and breaks down articles into their essential elements - who, what, when, where, how - and tags and sorts them so that it is easier to bring archived articles into 'related stories' sections and improve their search relevance.

Analysing traffic

A SEO specialist would be responsible for analysing traffic to a news outlet's site, looking at how readers find content, readership patterns and what methods of optimisation work best. Peltonen explained how he started off looking at basic data such as what are the top news stories, how many people are going where on the site, and started to work out how to increase traffic. His paper partnered with Microsoft to further analyse traffic data. Such traffic data analysis can be used to spot and develop potential niche verticals to focus on, for example, by looking at repeat visitor figures.  

Google keywords

Purchasing Google keywords to guarantee that news articles appear higher on search results is one of the more costly ways for news outlets to promote their content. Peltonen said that his paper frequently buys specific words, for instance for sports events, but stressed that it would be cheaper to improve the paper's SEO. Buying keywords could also raise ethical issues, depending on the words and their context. The Sun, for example, reportedly purchased the key words 'Natasha Richardson' immediately after the British actress's sudden death in March, in what appears to be a blatant attempt to profit from the tragedy. The Guardian came under considerable criticism last August when, apparently accidentally, it purchased the Google keywords "Madeleine McCann," giving any searchers the link to its coverage of the child's disappearance. The Guardian promptly relinquished the rights, and said it would review its list of keywords. Purchasing Google keywords in order to promote a product is common practice, but is it ethical for newspapers?

Evidently, SEO strategies are necessary in today's media landscape, not only to make more money but also to spread awareness of stories and help readers find what they are looking for and therefore should be embraced by journalists and editors as well as publishers. Search engine 'friendliness' should not be prioritised over good, accurate stories but it should be used to promote such content. Journalistic training is vital in order to optimise each individual article, and larger strategic steps should be taken by editors in conjunction with SEO specialists.

On Tuesday 23 June at 14.00 London time, Drew Broomhall, Head of Search at the Times of London will be speaking at a WEF webinar on "How to teach your journalists to write for the web." More details here.

As the Boston Newspaper Guild and Boston Globe management take a break in negotiations until next week, speculation has been mounting on possible buyers for the paper and what its future might be. The union and owner the New York Times Co are trying to come to an agreement on how to make $10 million of savings following the union's narrow rejection of a deal and the Times Co's subsequent imposition of a 23% pay cut for all staff. The company is also looking at selling the paper.

The Financial Times reported that one of the interested buyers is understood to be willing to work with the union to structure a buy-out. Stephen Pagliuca, listed by the Globe last week as one of three potential buyers, is a managing partner at Bain Capital private equity firm and an owner of the Boston Celtics basketball team. Union officials appear willing to work with a prospective buyer.