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It is becoming increasingly clear that a proportion of general news content is going to be put behind some kind of a pay wall in upcoming months. Several publishers have expressed their intentions to start charging, and several third parties want to help them do it. Journalists don't seem to want it, it seems pretty unlikely that readers would want it, so how are publishers going to succeed? Can it restore value to good journalism which is increasingly becoming a commodity? The Editors Weblog takes a look at some of the different services on offer and strategies being considered.

Journalism Online

First, Journalism Online, a start-up founded in April by industry experts Steve Brill, Gordon Crovitz and Leo Hindery, has taken facilitating charging for online content as one of its core goals. Brill made a presentation at the NAA-organised newspaper executives' meeting in Chicago on May 28 at which Journalism Online's mission was stated as enabling "news organizations to restore the optimal mix of circulation and advertising revenue necessary to finance original reporting and editing" hence giving them the chance to "realize the revenue they deserve--and can command--from readers and distributors for their digital content."

Journalism Online is marketing its proposal as an e-commerce platform. The idea is that it would make premium content from multiple publishers easily accessible to readers and allow annual, monthly subscriptions, day passes or single articles. There will also be all-you-can-read bundling options. Publishers will decide what content they want to charge for, how much to charge (though it is unclear how all-you-can-read prices will be decided) and how to charge. In the presentation, Brill suggests $50-60 a year and $5-6 a month for small to large city papers, but he stressed that this was an arbitrary choice and clearly the price would depend on how much content the publisher put behind the pay wall. He had previously suggested $15 a month for an all-you-can-read subscription.

The company maintains that implementing its system will not lead to a substantial loss in traffic or ad revenue, claiming that papers would be able to keep 88% of page views and 91% of ad revenue, as any paid content would be part of a hybrid model. In his examples, Brill demonstrates how he believes a paper could essentially double its income. Brill has also stressed that Journalism Online will incorporate lots of sampling. He told Nieman Lab's Zachery Seward that Journalism Online's assumptions are that 5-10% of current monthly unique visitors will be willing to pay for content; that 95 percent of those paying customers will choose subscriptions over micropayments; and that after subscribing, those readers will view 30-40 percent more pages than non-paying readers.

Overall, the company seems to be presenting its service as a chance for newspapers to focus on their best customers, offering a premium service to those who are prepared to pay. At the Chicago meeting, Journalism Online also emphasised the advantages of paid online content in terms of preserving the print product: it is "about the value proposition of print... about print subscriber acquisition and retention costs."

ViewPass

Another third party service was presented at the NAA-organised meeting in Chicago: ViewPass. It is the brainchild of Alan Mutter and Ridgely Evers, and could be implemented in 9 months at a cost of $6 million. The idea is that newspaper readers would be required to register once with ViewPass and it would then track their activity across participating websites.

Like Journalism Online, it would aim to offer readers the chance to purchase premium online content from multiple sources, with potential for subscriptions, micropayments and bundling. Essentially, the ways in which it differs is that ViewPass would be industry-owned, giving publishers the chance to (hopefully) share profits in the business itself, and it most crucially it would allow users to 'pay' for their content with their time or their information instead of with cash, because of their increased value to advertisers. In fact, ViewPass would focus on presenting readers that were attractive to advertisers for highly targeted ads. Mutter himself is not enthusiastic about charging for much online content, suggesting to Nieman Lab that it would only work for specialist content.

Circlabs

The creation of another start up was announced the day before the Chicago meeting: CircLabs, founded by Bill Densmore, Jeffrey Vander Clute, Martin Langeveld and Joe Bergeron. Its first product, code-named Circulate, aims to "offer a solution" to publishers who are experimenting with micropayments and subscriptions, suggesting that they should charge for content which is "both scarce in nature and of high utility to a segment of the audience." CircLabs is also focussed on developing opportunities for "high-value" advertising revenue, and plans to incorporate personalised news services. Further details are yet to appear.

Efforts of individual publishers

News Corp CEO Rupert Murdoch has announced that all the company's newspapers would be charging within a year. It is looking at bundling content, according to chief digital officer Jonathan Miller, such as putting all the media conglomerate's New York-based content into one subscription package. One of the company's prime assets, the Wall Street Journal, is proof that paid premium content does work, although of a specifically financial nature. The paper is to expand its paid online options, with plans to introduce micropayments later this year along with a further level of premium subscriptions. Murdoch suggested that the company wants to "test" a pay model on some of its stronger properties first, and there has been speculation that the Sunday Times will be among these. The paid online content debate, although definitely present in the UK, has not been as strong as across the Atlantic, and it would be interesting to see what sort of reaction such a move would provoke.

MediaNews Group is planning to charge online under the belief that "we continue to do an injustice to our print subscribers and create perceptions that our content has no value by putting all of our print content online for free." A memo to staff from CEO Dean Singleton and president Jody Lodovic suggested that a part-paid strategy is in the works, and made it clear that the company is intending to charge for existing content rather than for new products or services.

The New York Times is apparently looking at two different ways in which it could charge for online content. The first would be somewhat similar to the Financial Times' model, whereby readers could surf the site without charge until a page-view or word limit were reached, when a 'metre' would start running and it would charge a user for the rest of their time spent. (The FT allows 10 free articles per user per month, then demands a subscription.) This would have the advantage of not putting specific content behind a paywall, and therefore not angering journalists.

The other option is a 'membership' scheme: readers would donate money and subsequently be invited into a "New York Times community," which would offer them free merchandise and other benefits. Possibly a tiered membership scheme could be implemented. When these proposals were discussed, Bill Keller told staff that a decision would be made by the end of June. The NYT is wary following its failed TimesSelect experience back in 2007 and seems determined to find a solution that will not damage its significant ad revenue.

Potential obstacles: search and antitrust

Currently many people find their news through search engines such as Google, and for articles to get good Google rankings and appear higher up in search results, they cannot be behind a paywall. Newspapers must strive to find an appropriate solution to this when they start charging: the Wall Street Journal's tactic of allowing its paid content to be accessed free via Google is clearly not fair to its paying customers, and is a definite deterrent to potential subscribers.

Antitrust regulations in the US effectively prevent publishers from coming to a joint agreement on when and how they should start charging for content. At the newspaper executives' meeting in Chicago on May 28, an antitrust lawyer was present to make sure all the discussion was legal. Poynter analyst Rick Edmonds suggested that the use of a third party "vendor" such as Journalism Online could be the solution to these concerns. Journalism Online has taken on David Boies and Ted Olson for antitrust advice.

So, is it going to work? And how?

Undoubtedly, implementing paid content is going to be a considerable challenge and is likely to involve substantial experimentation. Newspapers need to consider what exactly they would want to charge for, for example whether they could create a new paid service or put what is currently free behind a pay wall. It seems as if it would be easier to persuade people to pay for something new, rather than telling them they have to start paying for something previously free. But then people might decide that they are happy with what they get now and that they do not want to pay for anything extra. A paper with a highly developed website such as the New York Times could possibly offer basic news free but keep its interactive graphics and other more innovative content for its premium customers.

As yet, Journalism Online seems to be ahead of the pack with regards to third party services. No papers have publicly signed on but Brill told Seward that he had already spoken to about half of those at the Chicago meeting. In terms of connections and credibility of its founders, Journalism Online has a head start. ViewPass and CircLabs do seem to be onto something, however, with their focus on offering consumers as targets for higher-revenue advertising and effectively allowing them to pay for their news by looking at ads. Could these companies coexist, or is there only room for one?

A crucial factor which should not be underestimated in any attempt to charge online is ease of use for the consumer. People will be far more likely to part with their cash if doing so is simple and straightforward. For this reason, sign-in-once and all-you-can-read offers are likely to appeal. And once people are paying, the level of service should reflect this: good journalism presented attractively and accessibly. An element of personalisation would also seem worth paying for.

Can paid online content 'save' newspapers? If Journalism Online's figures are correct, it looks like it could make a significant difference to a newspaper's fortunes. The next few months will be telling in terms of experimentation and competition between proposals, but it will take some years for the definitive answer to this question to be realised.

According to Mark S. Luckie of 10000words.net, a website dedicated to advising journalists and web aficionados on how to use multimedia efficiently, the answer is yes. Luckie points to five iPhone applications that revolutionize mobile journalism as such apps "elevate journalism beyond just reading stories [by] interacting with them in new and different ways."

1. Kindle for iPhone

The success of Kindle for iPhone has demonstrated that readers are not only willing to read extensive text on a hand-held digital device, but that they are also willing to pay for that content. This gives media outlets room to speculate that readers will similarly be willing to pay for in-depth news coverage that goes beyond the encapsulated resume of a story, whether in the form of a subscription plan or in micro payments for individual stories.

The future of printed media has become a major political issue in countries like the United States or France, even being debated in ad-hoc committees set up by the legislative or the executive powers. Discussions along the Potomac or the Seine rivers have been focusing on the impact of Internet and new technologies, or on the need for state subsidies.

Meanwhile, on the Vltava in Prague, a group of editors and reporters working for PPF Media, the recently created division of insurance and consumer banking group PPF, is already opening new ways of covering a whole country in what may be a newsroom of the future. With other journalists for the moment based in four provincial towns from the Czech Republic, they are launching the so-called "hyperlocal weekly" Nase adresa ("our address"), which combines print and online journalism with particular efforts to sustain high professional standards and get closer to the readers.

"It can only work with well prepared journalists who will be trained in the Futuroom, our central newsroom," explains Roman Gallo, 44, director for PPF's media strategies and conceiver of the project. "We are also opening newscafés in our local bureaus, which will facilitate the contact between Nase adresa's journalists and the public, to enrich the content of our newspaper and of its webpages," adds Matej Husek, 33, director of news operations.
 
The newspoints, combining local newsrooms and Internet cafés in often small, rural towns, may be the most visible originality of this new undertaking. A few weeks before Nase adresa's launch, for instance, PPF Media's already hired staff had the chance to taste two products, the first print prototype of the weekly, and a cake likely to be served in the cafés. "The project represents a special challenge in terms of logistics, of room for storage, as we will be managing dozens of bistrot-Starbucks-like coffee shops in local newsrooms," comments Tomas Chejn, 41, the manager of PPF Media's branded cafés, a food specialist hired for his long time experience in quality catering. Petr Vitasek, 38, the director and chief editor for the Moravia region, based in the eastern Czech city of Olomouc, thinks this effort is worth the investment, because these "well located newspoints will be critical in getting Nase adresa's journalists to work closer to their readers."
 

 
But the whole project is innovative at other, multiple levels. To start with, for the first time a newspaper's birth is tightly associated to the creation of a multi-media training center - with several international partners including Google, Atex and the World Association of Newspapers/ World Editors Forum. The Futuroom will be a newsroom in charge of assisting and training in-house editors, some having no previous reporting experience, as much as a real life teaching field for future journalists. These will include a group of students within another partnership with Brno's Masaryk University, in the second largest Czech town.

Nase adresa's approach could also become a school case due to the organization of the newsroom. "I like how the Futuroom is shaped. Journalists are not confined to one theme, like health or education, but to a way of reporting, and I enjoy changing topics," says Vendula Krizova, reporter in the "Human approach team" and young (25) like many of her new colleagues. Adds Radim Klekner, 50, who joined the "Institutional team" - after working for 10 different newsrooms - to do researches on European Union institutions in particular: "Vertical structures dominate in traditional newspapers, while in Nase adresa it is more horizontal. In my case, for instance, I will be covering many European issues based on the Czech reality."


Klekner had some doubts initially, however, because he has been covering foreign news in the past 15 years.  Why would he join a hyperlocal news project as an international editor, then? "There is a need for benchmarking with other European countries in all aspects of the Czech society, and with Nase adresa I will be able to give a EU presence in the remotest Czech villages", he believes. "Our role is to assess general issues like the lack of general practitioners in the country, compared to others, and connect them to specific cases brought up by the local newsrooms."
 

 
Local journalists with long intensive experience covering their community are also convinced they are working for an innovative project. Vitasek, in Olomouc, even tried a hyperlocal news concept on his own five years ago, called Olomoucky Tydenik. "It was a weekly published on Mondays and strong on local sports, like Nase adresa. We had to stop it after one year, but this time I have with me a 10-people team supported by PPF and by the Futuroom managers and trainers. Our office, in a central strategic area of Olomouc, will be a space for constant direct contact with readers and potential contributors."

Based on her 30 year experience in local journalism, Hana Vojtova, 52, the chief editor of the Teplice newspoint, in the north Bohemian city near the border with east Germany, also believes Nase adresa is a new improvement for community journalism: "We will get nearer to the people from the region, who are tired of politics and want to be informed on human interest stories," explains Vojtova, whose district is dramatically affected by problems like crime and unemployment. "We are going to cover better our readers's activities and their dreams!"
 

 
The project has attracted several other seasoned editors from all backgrounds, including Jiri Zavozda, 50, Nase adresa's head of the copy editing team. He just finished a seven year experience in major private television "Prima", as news editor-in-chief, after working more than a decade for national newspapers. "The TV experience was good because it teaches you how to write short, but I prefer print because it is less superficial," says Zavozda. There are other reasons why he joined the Futuroom. "I see my in-laws, who live in a little village in Moravia and who have only access to media not specifically targeted to them, national daily Mlada Fronta, newsweekly Tyden and the television. Only Nase adresa will inform them well on the Sunday afternoon firemen team's competitions, which are particularly popular in the Czech republic. We will get spectacular photos of fires being extinguished!"

Adds Peter Sabata, 48, the editor-in-chief responsible for the local newsroom: "I strongly believe in the hyperlocal level of information, with the combination of newspoints, and print, online journalism. The weekly will be a bridge from now to the near future, when everybody in the regions will be connected." Sabata just moved back to the Czech republic after eight years at the head of national Slovak paper Pravda's newsroom.

 
Other Nase adresa team members are particularly enthusiastic because of the new challenges specific to a project combining teaching and praxis, online and print journalism, so far never achieved at such a level. Ondrej Besperat, 31, who manages the photo-video team in a duo with veteran photojournalist Jan Silpoch, is well aware of the differences between shooting for a newspaper or for a website. Before joining the Futuroom, he was a photographer for national daily Hospodarske Noviny and then worked for Aktualne.cz, the successful, Internet-only Czech media outlet. "In printed media, you have to do one or two pictures a day, and you invest all your energy in the best one, while in Internet, you try more different perspectives as you know that several pictures are likely to be released for each story."

Besperat anticipates he is likely to spend two third of his time training reporters from the local newsrooms, at the beginning at least. "One of the main challenges will be to shoot sport with our standard high-end amateur cameras," he says. "The idea is not to have journalists who do everything all the time, but reporters who are multifunctional, able to provide good texts and images."

 
Nase adresa will also represent new challenges beyond the expertise usually expected from  journalists, especially for the local chief editors who will have to look after a coffee shop part of their time. "Ten years ago I had a short experience working for Coca Cola, but this will be new because I am not at all a food and beverage specialist," laughs Vitasek, in Moravia. Krizova, who is glad to cover very diverse topics, is also ready for another type of special assignment as a young reporter. She will be asked to take care of children visiting the Futuroom - turned into a "Junioroom" or "media camp" - to learn how to write an article or produce a video footage.


PPF Media's project will be preparing new generations of journalists and not just showing new forms of getting and providing the news.
 

BACKGROUND
The Czech Republic is a country of 10 million people living in 14 regions subdivided in 75 districts in total. Until 20 years ago, only the government and Communist Party related entities could publish newspapers. This was also the case for the regional dailies, and for more local publications at district or town levels. German group Verlagsgruppe Passau took over most of them in 1990 and after, under its Czech branch Vltava-Labe-Press which currently controls over 10 weeklies and over 70 dailies called Denik ("daily", followed by the name of the concerned locality). Nase adresa will have no direct competitors except in a few cases, because its editions will typically cover areas of 20-30,000 people while Denik and its affiliates are designed for larger groups, of over 100,000 inhabitants on average.

The Seattle Post-Intelligencer printed its last ever issue yesterday, 17 March 2009, and is looking at an online-only future. Parent company Hearst decided it could not afford to keep the paper open in its current form after it lost $14 million in 2008, and after trying and failing to sell it, they proceeded to stop the presses but keep the website. The P-I is not the first paper to make such a move, but it is by far the largest US publication so far. What does this closure mean for the paper and the people of Seattle, and what are the implications for the wider industry: will other papers follow suit?

The cost of keeping the Seattle P-I's website should be a fraction of the cost of printing the paper: Poynter's Rick Edmonds estimates costs have fallen by 80%. Staff numbers have been reduced from 165 to 20, including just one photographer, and the site will be less like that of a traditional newspaper and more like the Huffington Post, according to the New York Times, as it will have limited original reporting and consist largely of links, advice and commentary, with several local columnists. It will repackage some health and home material from Hearst's many magazines, and has about 150 unpaid bloggers who will continue to provide content. The original reporting will focus on more hard-hitting news such as government, spending and crime, said P-I executive producer Michelle Nicolosi.

Seattle will be left as a one-paper town: the Seattle Times is now the only major daily in the city and although it should benefit from no longer having competition from Hearst's paper, it will no longer be sharing printing, delivery, advertising and marketing expenses with the P-I, as it had been for more than 20 years. P-I subscribers will automatically start to receive the Times instead.  It remains to be seen whether the paper will flourish or continue to lose money. The P-I's new most direct competition is a non-profit local news website focusing on the Northwest, CrossCut.com.

How should the web-only paper tackle the competition?

This huge change for the P-I can, and arguably should, be seen as an opportunity to revamp its site and be a front-runner in innovation. Online news leaves plenty of room for original development and possibilities for increased interaction with readers, personalisation options and linking are particularly relevant for local papers such as the P-I. It is "an adventure in journalism," according to columnist Joel Connelly. Slate editor Jack Shafer called upon Hearst to plunge into experimentation by sending in the "interactive cavalry," as everything that the publisher learns in Seattle can be used at its other newspaper sites. Examples he suggests are going hyperlocal, updating the site as much "as humanly possible," and to hire as many developers as they can. Rick Edmonds seems to be in agreement, writing that as long as losses are kept low, the P-I could be an effective "real-time test of what works and what doesn't in an online-only local site." And Nicolosi has promised that the paper will "experiment a lot, fail fast" with what is on the site: if something is not working they will cut it immediately and try something else.

Does going online-only make business sense?

The paper's online traffic is 1.8 million unique viewers per month and is usually more than its former rival/partner, the Seattle Times, which has considerably higher print circulation. And according to Forbes magazine in January, Seattle is the most broadband-connected US city: hence a place seemingly well suited for an online-only publication.

And online readership figures are high: according to the Project for Excellence in Journalism's State of the News Media in the US report just released, traditional media has not lost its audience, rather this audience is shifting online. The Pew Research Center reported at the beginning of the year that the Internet had overtaken print as a primary news source in the US for the first time. This trend is not just American: British papers reported record online readership in January: with the Guardian website boasting almost 30 million unique viewers.

Several other smaller publications have made the switch to online-only over the past few months. The most well-known is the Christian Science Monitor, which announced its intention to cut its daily print edition in October 2008, though it will not actually make the conversion until April 1 this year. The CSM reasoned that its web product had a far wider reach than its print paper, particularly due to its international audience, and that producing the print publication would become untenable as the Christian Science church was preparing to stop its subsidisation. Others include the Monitor in Canada, and the Kansas City Kansan, San Francisco's AsianWeek, Hoy Nueva York and Wisconsin's The Capital Times in the US: all for financial reasons.  

The State of the News Media report, however, argues that it does not currently make sense for suffering papers to "kill their print editions and go online-only" as print still commands "premium ad pricing" and US papers still make roughly 90% of their revenue from print and the average cost of printing and delivering the printed paper is 40% of costs. So, the report believes, why would you cut almost all your revenue to save less then half your costs?

Is online-only the future of news?

Arguably, despite many people's love of print, online is the future of news: how distant a future, it is difficult to say. But the vital, million-dollar question remains: how to actually make enough money out of all these online readers in order to support good quality, in-depth reporting? Nicolosi said that she thinks it is "possible to run an online-only local news site that serves a city's readers well while turning a profit" and that "a digital news product is a viable solution for cities whose papers can no longer afford to operate." She seems to be convinced that the paper will make money online, but gives no indication of how this will happen. With the traditional ad-based business model proving less and less effective as online advertising prices fall, will the P-I come up with an innovative strategy? One of the major criticisms of the industry in the State of the News Media report was the lack of innovation in the sector in terms of business models. Nicolosi has assured readers that she is willing to try out new things on the site, but will the paper be as experimental in terms of business models?

For an online-only operation, the incentive to try to make money from Internet readers is surely greater than for a print publication with a website. And if the P-I does manage to find a way to support itself, whether through being successful enough to generate sufficient advertising revenue, or by adopting some kind of paid content system, the model will undoubtedly be looked at very carefully by other suffering papers around the world.

To mark the relaunch of the Editors Weblog and the Shaping the Future of the Newspaper Blog, the World Editors Forum is running a special series entitled "Doing More with Less." The series highlights major trends that editors-in-chief are using to steer their newsrooms through the difficult economic climate. This week, we looked at the Tampa Tribune, which has radically revamped its newsroom, and some examples of Editorial Outsourcing, a trend which many news publications have adopted. Below, editors from around the world share their own thoughts about EDITORIAL OUTSOURCING.

AFRICA
Azubuike Ishiekwene, Executive Director, Punch Nigeria
Editorial outsourcing is not an immediate problem for Punch, but we're already looking down the road to that moment. We think that before we reach that bridge, regular and forward-looking review of content (especially print content), and the continuous evaluation of job schedule of journalists across platforms might help us keep cost down and decide how best to apply our resources.

LATIN AMERICA
Marcelo Rech, General Product Director, RBS Group, Brasil
Due to labor laws in Brazil, it's difficult to outsource staffers, but I think the ideal newsroom would be the one with a "hard nucleus", made up of editors, assistant editors, page designers, some videophotographers and some reporters, and a broader staff of reporters, columnists and image producers working under specific tasks. In this way, we could have more diversification, flexibility and cost managing.

In my view, the newsroom looks like a tree: the trunk is the team of editors, the branches are the assistant editors and page designers - those are the structure of the newsroom, and must be very close to the general concepts for the product.

The leaves and fruits are the reporters and columnists. A tree without a healthy and strong trunk would die, but in the end are the fruits what people pay for. 

EASTERN EUROPE
Roman Gallo, Director of Media Strategies, PPF Financial Group
First, newspapers must target their product as specifically as possible. They shouldn't be developing products or writing articles which others could do better. To complement this strategy, newspapers should have a completely integrated newsrooms with skilled and competent staff that can produce material across all platforms. With a staff like this, editorial functions will not have to outsourced.

Newspapers can also tap into the community of Readers for content to supplement that of their newsroom. If the newsroom is looking for extra help, this can be a better means of gathering content than outsourcing because the readers are immediately familiar with the community.

WESTERN EUROPE
Espen Egil Hansen, Editor-in Chief, Verdens Gang Multimedia, Norway
 I don't think the key question should be "How to do more with less", but rather does the new technology and new market situations give us some new opportunities?

In VG Multimedia we spend some time and energy studying two companies outside the traditional media business that might inspire some change: Apple and Ryanair.

Can we learn from Steve Jobs and his Iphone?
Not only is the Iphone in itself a great product, in what appears as a stroke of genius Apple opened up, enabling everyone to create applications for the phone. Teenagers, programmers, and creative people around the globe develop great products for the Iphone - without pay. With no cost for Apple there has been added more than 15 000 applications to the company's Appstore   and they have already been downloaded more than 500 million times! For every new application and for every new download the value of the Iphone rises for the end users. And best of all, from Apple's perspective, since the company controls the distribution of these applications it gets a cut of every sale.

In Norway the 15 year old Knut Ørland has outperformed media companies developing the most popular TV-guide for Iphones. From his boy's room in a little city on the west coast of Norway he launches Iphone applications and earns a profit most teenagers can only dream about. For every sale through the Appstore he gets to keep 70%. The boy is of course happy, Apple is happy because it gets to keep the 30% and the end user is happy because the product is great. By the way - there is no need to buy a newspaper or go online to check what's on TV right now. Not all Iphone applications turn into a success, but if it does, Apple is guaranteed its share. Smart!

Media's approach to product developing has by contrast always been this: We want to do everything ourselves. If we are to make a new product - let's say a new travel section in the Sunday paper - our approach is always more journalists and more purchased freelance material. Smart?

Electronic media is by nature communication and cooperation. If we don't start to understand this we will be forced to ask the same question over and over in the years to come: How can we do more with less?

Can we learn from Ryanair?
While most airlines focus on how to charge as much as possible for each ticket, the low cost airline Ryanair has great success with going the opposite way: How can we charge less? The company compensates lower fares by turning what used to be costs, into new revenue streams. While the tickets are cheap you have to pay extra for food, baggage or boarding the plane early to pick your favorite seat. Together with a long range of cost cuts and commission based products like care rental and hotels, Ryanair has used this approach to become one the most profitable airlines in Europe.

The question newspapers should be asking themselves is: Are there costs in our company we can turn into revenue?


NORTH AMERICA
Ed Greenspon, Editor-in-Chief, Globe and Mail, Canada
We have not experimented, at least not yet, with very much in the way of editorial outsourcing of layouts I a major way.  We remain very interested in the experiences of others but a bit wary.
Of course, to some extent, we have always outsourced.  We tap the talents of a large number of freelance contributors, some of them highly-specialized.  We also have a few standardized pages, such as our comics and puzzles page and our stock listings, produced outside the newsroom. But we haven't ventured into outsourcing the kind of dynamically designed, valued added and pages that speak to our brand message on a given day.
In the opinion field, we tend to go outside in order to compliment our own columnists with more specialized contributors. In other areas, such as multi-media, we tend to use agencies for more commoditized news, thus freeing up staff journalists to focus on the value added material that distinguishes and differentiates us. Thus we have a small Globe Docs unit, which works with our staff to produce high quality video companion pieces to major print features, and sometimes vice versa. Our award-winning Talking to the Taliban is one such example.

Terry Eberle, Executive Editor and Vice President, Fort Myers News Press, Florida
We are using more freelancers and are partnering with other newspapers for certain sports coverage we once produced ourselves. We also are talking about partnerships with television stations to see what makes sense there. As we look for ways to cover more with fewer resources we must keep in mind that the quality of our information can not decline. We must guard against taking shortcuts that hurt readers and our image.

The New York Times will be expanding City Room, one of the news site's most popular blogs, to include public records.

NYT is currently developing a feature which will "highlight hard-to-get, but telling documents," such as court records and confessions, wills, law enforcement material, ancient city and financial records and "who knows what else."

"I have long been an admirer of The Smoking Gun Web site," said Metro Editor, Joe Sexton, in his recent Talk to the Newsroom column. "We're going to try to take a stab at having some of that fun and impact."

Sexton also noted that the blog will soon include "audio profiles -- short, unexpected narratives told in the first person by a wide range of New Yorkers... The first is a pharmacist who has worked on the Lower East Side for four decades, and so far survived the neighborhood's transformation."

Source: Poynter

With elite papers, such as the New York Times, The Washington Post, and the Los Angeles Times cutting staff, the few "No. 2" papers left are struggling to survive.

A No. 2 paper "usually keeps the dominant daily on its toes," writes Washington Post columnist Howard Kurtz, by reporting overlooked stories, which are typically more popular in poorer neighborhoods.

The only major cities left with head-to-head competition, excluding those where two papers have the same owner or share business operations with federal approval, are New York, Washington, Chicago, and perhaps Los Angeles, according to Kurtz. The Cincinnati Post is the latest second-place paper to close, when its operations shut down last year.

The Boston Herald's, Boston's No. 2 paper, daily circulation shrunk to 203,000 and on Sunday, it fell to 113,000, in comparison with the Boston Globe's 384,000. The Herald only has 10 city reporters left in addition to those in the feature, business, and sports sections.

"It's almost as if Boston doesn't have a place for its second daily anymore," Boston magazine columnist Joe Keohane wrote, "particularly one that features a constant parade of pervs, solons, swindlers, bums and punks."

Kevin Convey, the Herald's editor says, "The Globe is more likely to write a story about how some government program is going to assist the poor and downtrodden. We're more likely to suggest it's a boondoggle that ought to be bounced off the face of the Earth."

Tabloids are more irreverent and prone to report on big names and scandals (a headline for former governor Mitt Romney's withdrawal from the presidential race was "MITT HAPPENS.") But with blogs unconcerned about newsprint costs, there appears to be little room left for tabloids. And with cities such as Boston becoming more "upscale," it is a question whether tabloids are desired anymore.

"Tabloids in some cases say what other papers only think," says Convey. But, "a lot of people find tabloids to be beneath them. In Boston, where the air is a bit more rarefied and you're closer to Harvard, some people have a problem with tabloids. I think there's a certain nobility in tabloids."

"I don't think it's that Massachusetts has become snootier. The old Herald readers are just leaving the state. The blue-collar exodus has affected the paper," says Herald columnist Howie Carr.

The Herald depends on street sales for three-quarters of its circulation. It shut down its Washington bureau, has old presses that break down, and a 125 person staff that struggles to cover the suburbs or out-of-town reports. Moreover, the Herald plans to outsource its printing and move out of its headquarters into rented space. However, it does not plan on changing its snarky tone.

"I don't think it's time to give up the ghost," Convey says.

The Globe, which won a Pulitzer for arts criticism this month, is not thriving either. The paper, has already cut jobs and accepted buyouts. Its only remaining foreign and domestic correspondents are in Washington.

"We're facing the same challenges everyone else is, trying to figure out what the future of the newspaper is going to look like," says Globe editor Martin Baron. "We have become more local. We have significantly scaled back what we do outside the Boston area. We're realists here. We realize the business is changing."

Source: WashingtonPost.com

The New York Times’ local news blog City Room, launched last June, will soon make its way into the print edition. The online-to-print move is also a good example of print-online cross-promotion.

It has been said that journalism schools have been lagging behind in their adaptation to new media and the rapid evolution of journalism (flashback: in 1995, a publication by the Society of Professional Journalists contended journalists’ new media skills were “nice, but not necessary.”). This is starting to change though – or is it? What should tomorrow’s journalists be learning? Jeff Jarvis, Roy Greenslade, and Keith Woods from the Poynter Institute describe their own experiences for the Weblog.

In a recent interview with I Want Media, Bill Keller, executive editor of The New York Times, explained many of the changes occurring within the paper and the more generally, his vision for the future of the newspaper industry.

Newspapers hoping to increase reader feedback and encourage discussion could look to The Fray, a popular forum hosted by online magazine Slate, for inspiration.  The Fray combines usability and staff input to stimulate reader discussions on a broad range of topics.

The New York Times will target the New York City community with “City Room,” a blog and online community for city residents, headed by Times Metro reporter Sewell Chan.  Through this online venture, the company will specifically address New York City citizens with information relevant to their location.

Deputy Managing Editor of the New York Times, Jonathan Landman, joined delegates at the 14th World Editors Forum to present speech focused on the exciting consequences of change in newsrooms and newspapers everywhere, and the many developments taking place faster than the speed of printing.  The one thing the modern newspaper’s practitioners cannot be is to be scared of change.  

The New York Times Metro section is launching ‘City Room’, an ambitious online project to cover New York City’s five boroughs with breaking news, human interest stories, local history and anecdotes, as well as Q&A with the Times’ staff. Workaholic Times writer Sewell Chan (422 bylines in a twelve-month period) will head the desk.

The Los Angeles Times is a prime example of a major American metro newspaper whose national and international news is trumped by news agencies and larger papers like the New York Times while its regional coverage remains inferior to local publications. Currently faced with huge losses in circulation coupled with pressure from shareholders, LAT is struggling to redefine itself in order to maintain its relevancy. A two-pronged approach is necessary: exploit local resources and diversity while overhauling the substandard website.

As the battle over who will claim the London afternoon free paper turf begins its second week, two somewhat contradictory articles surfaced in the British press. One concludes that the freesheets' publishers won't be reporting profits any time soon. The other suggests that in ten years, all print papers may be free.

Today can officially be considered the start of the London afternoon free newspaper battle between Associated Newspapers and News International. The two publishers have been preparing for this moment all summer as a combined 800,000 copies between them will now be distributed to evening commuters.

The world's third largest newspaper by distribution, the freesheet Metro, has worked its way into Mexico, launching its familiar green masthead in the world's second largest city. Back across the pond, Pelle Tornberg, Metro International's chief, is thirsty for competition in the English capital, planning to launch an afternoon paper. But there are dangers.

"If individual leaders tell lies irresponsibly, this is an extremely terrible crime against society, because any rumor could trigger a social disaster." This quote from the China Economic Times is not one you may expect to hear from the Chinese press. But in the wake of a chemical spill that polluted a major river, the Chinese media has found some room to breathe.

"Meximerica Media, a U.S.-based publishing company, announced that Rumbo de Houston, its second Spanish-language daily newspaper, has started publication on August 30. After the successful launch of Rumbo de San Antonio, Meximerica Media continues its efforts towards establishing a new chain of Spanish-language dailies in Texas with the launch of Rumbo de Houston, to be followed by subsequent launches in the Lower Rio Grande Valley and Austin in September and October. Rumbo (pronounced room-bo), comes from the Spanish word often associated with the Latin American phrase meaning "heading north" and, by implication, heading to move up in life. Rumbo de Houston is a complete full-color, tabloid-size, Spanish-language newspaper, primarily aimed at Hispanic men and women between the ages of 21 and 54.