Results matching “images to sell re”

Germany's largest newspaper, Bild, is looking to recruit citizen journalists, and it is doing so on a grand scale. The Springer title is working with supermarket chain Lidl to sell a basic digital camera to the new recruits who will help Bild expand its coverage.

Managing Editor, Michael Paustian, says, "We can't cover everything. We think it is an advance for journalism." The German newspaper is the most dominant player in the market, achieving circulation of 3.3 million copies from Monday to Saturday.

As the media landscape changes, seven longstanding competitors in the French newspaper market have been working together in an unprecedented way to test whether e-paper is a viable device to take newspapers forward. However, now that the test is over, each seems to have formed a different opinion on how to take this new publishing platform to the next level.

Electronic paper, or e-paper, is a portable display technology designed to mimic the appearance of ordinary ink on paper. It can be refreshed or rewritten countless times, thus negating the need for dead-tree paper. With rapidly rising paper, printing and distribution costs, such a device could be a boon to newspapers everywhere - if readers accept the device.

To gauge public demand for e-paper, the three main national French dailies, Le Monde, Le Figaro, and Libération; the sports paper L'Équipe; the tabloid, Le Parisien; the business paper, Les Échos; and the entertainment-magazine Télérama, joined forces with telecommunications company France Telecom to test the Read&Go e-paper device. The survey group consisted of 120 people and took place over the course of the past few months. Having recently ended the test, Le Monde, Les Echos and Le Figaro revealed their findings.

Le Monde's sceptical optimism

According to General Director of LeMonde Interactif, Dao Nguyen, newspapers have felt compelled to design their own e-paper device. At the IFRA International E-Reading Conference in Paris, Nguyen said that the reading experience of newspaper content on the current devices in the market - for example the Kindle and Sony E-Reader - is unsatisfactory, going so far as to say, "There is no newspaper experience on a Kindle. They have shoved a newspaper into a book device." Nguyen feels that the makers of the current e-readers did not consider newspapers at all when designing the devices, commenting, "I don't blame them. Amazon is interested in selling books through Kindle."

However, despite these issues in its conception, Le Monde reported some positive findings from their e-paper trial with Read&Go. For instance, e-reader users read the device in the same fashion as they read a newspaper's print edition, ie, spending 20 to 30 minutes reading the news in one sitting. These numbers are much higher - and better for advertising revenue - than those of reader time spent with online editions, where people scan headlines and hop in and out throughout the day. Furthermore, the trial users were positive about the experience. According to an article in the New York Times, at least one user of the Read&Go device enjoyed the fact that it is both usable in direct sunlight, something difficult with a computer screen, as well as in complete darkness, which is impossible with a printed newspaper.

Following the test, Le Monde said it needs time to crunch the numbers and consider the statistics before fully committing, but that early indications are positive. Nguyen hinted that Le Monde feels confident that the relationship it has with its readers is strong enough that the paper will be able to sell a branded reader, possibly with subscriptions to Le Monde content. However, Nguyen refused to confirm if Le Monde is taking its e-paper experiment forward.

Les Echos: Want newspapers to work together

Contrary to the branded approach voiced by Le Monde, Philipe Jannet, Electronic Publishing Editor of Les Échoes believes that newspapers need to work together if they are to succeed with the new platform. During his presentation at the Ifra conference, he reported that users like to access many different news sources and therefore, a proprietary device will not work. Jannet believes that the newspapers must "own" the news they produce and pool their resources with other newspapers, thus having access to a pool of articles, much in the same way as Google News or Yahoo! News.

Les Échoes, according to Jannet, wants newspapers to group together to "sell articles", for example if a user is interested in the Cannes Film Festival, the news sources can provide the client with all the information they have on it in bulk. He expects a future where newspapers do not necessarily just sell newspapers with the new technology, but sell individual articles.

Le Figaro: E-Papers are the "Third Possibility"

In the same way that Jannet feels that newspapers should bundle content with other providers on e-readers, Clement Courvoisier, Digital Marketing Director of Le Figaro, was happy to have joined forces with the group of seven newspapers in order to test the device. Not only did it allow Le Figaro to share the expense of the experiment, but it also showed Le Figaro that there exists a "third possibility" to print papers and online editions.

Courvoisier does not expect a significant amount of extra work for newsroom staffers if the platform is introduced, as content is uploaded to the e-reader device much like it is to Le Figaro's website. Courvoisier stated that the there had "not yet" been any newsroom reorganisation due to the experiment, but he stated that it is still only in test phase.

During the test, no extra content was produced for this platform, Le Figaro used online articles for Read&Go; once again this could change further down the line if the product is released.

As at Le Monde, the visual style will be closer to that of the print edition. This is interesting as the news will be electronically provided making it conceptually closer to online, but perhaps because of its "hand-held" nature, the newspapers want it to reflect the print edition.

One consumer, multiple reading devices?

Despite the positive trial results, the path ahead remains unclear. A limited release of the product to test the waters seems the most sensible way to go - and a comprehensive advertising campaign - this is the type of product that consumers will either fully embrace or completely reject.

During her speech, Le Monde's Nguyen envisioned a future in which individuals have many devices for reading, but this seems an inconvenient and expensive prospect. What is more likely is that one device that meets all consumers various needs, including newspaper reading, will be the most successful.

Source: IFRA International E-Reading Conference, New York Times

Blogger Andy Dickinson gives a few tips on how to get a video right on a newspaper website. After studying The Times, The Telegraph, FT and the Guardian's websites, here are his tips:

* Make the video part or the article sell, not a related link. Videos play a great role in attracting readers.

* Make sure the link from your video player to a related article is clear. If you are using related links for your videos, make sure the links are clear and the words related to the article.

* Make sure any accompanying text in your player clearly cues your video. Add a text to your video, either a caption or a title.

* Embed your video in an article page. Embedding is the new trend, according to Dickinson mixed Media "is like adding nitrous to your news section."

* Make your video poster frames (image that appears before that the users presses play) work as images. The picture has to be related to the video, avoid text and icons.

* Make the embedded player as big as you can. The video has to be big in order to be clear.

* Keep pre-roll out of embedded video. Avoid the ads before the video starts

* Get some variety in your ads. But if you are using them, make sure it is not the same ads that appear before all the videos.

* Niche works. The video has to appeal to your audience.

* Formats kill variety. Avoid episodic videos.

*  Feature formats kill long tail. According to Dickinson another problem with formats is that you will have to add unnecessary words or information such as "presenters, title sequences, set-ups".

Source: andydickinson.net

Getty Images has agreed to sell itself to private equity firm Hellman & Friedman for $2.4 billion including debt.

The price, $34 a share, represents a 55% premium over Getty’s share price on Jan. 18, before it announced the possible bid.

Getty Images is the world’s largest provider of photographs and images to publications and ad agencies.

Early last year, Getty had acquired its biggest competitor, MediaVast, for $202 million.

The deal is expected to close in the second quarter this year.

Source: Guardian – Bloomberg – NY Times through European Journalism Centre

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Getty Images has entered a deal with Lulu.com, a site on which amateur publishers can create and sell books, calendars, photo albums, and ebooks. Under the deal, Lulu users will be able to add images from Getty’s library to their content; this brings a professional aspect to an amateur site.

Nowadays, nobody is surprised to find a couple of enlarged color pictures on the cover of their daily newspaper – as well as inside the middle-pages. In fact, readers would probably holler at a serious newspaper that doesn’t bother with graphic incentives and catchy visuals. Besides the reasons for this readers’ expectancy – evidently adequate pictures just make the paper look better – why have photos become essential in producing a quality paper? More exactly, how do today’s pictures contribute to making their newspaper not only look better, but be better?

The UK's Telegraph website has launched a new feature called 'Snap and Send' whereby readers can send in images from their mobile phones.

Journalism is under fire. It has lost the public's trust. It is marred by scandal. It is looked at by those who "own" it as an aside to a profit machine, not a community service.

Although all this looks bad, we still depend on journalism as one of the guiding forces in democracy. So who's going to fix it?  

Major news organizations are becoming increasingly aware of the benefits of integrating citizen contributions in their news. But will the MSM eventually begin to compensate for its readers' content?

Steve Outing thinks that "It's almost time to pay up for Citizen Journalism." 

Attention editors: if you are planning to cover the Football World Cup in Germany next year, you may have to wait until the crowds have gone home. FIFA, soccer's international governing body, announced its rules for press coverage today (Wednesday) and they include a ban on publishing digital images from games for one hour after the final whistle.