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MySpace News: Roots in NewRoo, future in advertising

Posted by Lindsay Berrigan on April 20, 2007 at 3:06 PM

Launched yesterday, MySpace News, the aggregation and news-ranking service of MySpace, came out of parent company News Corp.’s 2006 purchase of NewRoo. MySpace News is expected to increase advertising revenue by allowing for focused ad content in a more controlled environment than MySpace’s user-controlled personal profiles.

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