US: IAC plans to unveil improved search tools
Posted by Allie Judson on November 29, 2006 at 12:01 PM
InterActiveCorp (IAC) plans to release a new interactive search tool December 4. According to executives, the tool should include web search, city maps, and event listings. The company also hopes to revamp their regular search site Ask.com who hopes to stay on the cutting edge ahead of rival engines like Google and Yahoo.
"We are coming out with AskCity, which is our local service," said IAC chairman and CEO Barry Diller. "It is just wildly better than anything else because we are able to bring in all of our assets." Working as a combination of Ask.com, CitySearch, Evite and TicketMaster, and other IAC properties the new search will give users all the tools they need during a local search.
"We are coming out with the beginnings of, I think, a whole new geography of search itself, of how the front page looks -- the home page, of how you use search," Diller said. "I have not seen anything that anyone is doing that is anywhere near it."
Source:Reuters
"We are coming out with the beginnings of, I think, a whole new geography of search itself, of how the front page looks -- the home page, of how you use search," Diller said. "I have not seen anything that anyone is doing that is anywhere near it."
Source:Reuters
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