UK: The Sun unveils community site and video content

Posted by Rory Satran on October 26, 2006 at 10:55 AM

The Sun, the UK's most popular paper, has recently launched a community website called 'MySun.' The site allows users to personalize and contribute to the daily news. The Sun has also announced an upcoming series of 'How-To' videos, which will air on the paper's recently updated website.

The MySun welcome page proclaims: "You are the Editors of the Sun." Although this is a bit of a stretch, users are welcome to create blogs, comment on the news, join debates and contribute stories and pictures. Participants can also create a MySun homepage complete with personally selected categories of articles. The personalization gambit takes its cue from News Corp. comrade MySpace.

When the project was reported in March in the Guardian, the Sun vehemently denied its existence.

The Sun has also reported a new video venture. The paper has struck a deal with VideoJug.com, which will provide ten original 'How-To' videos per week, on such topics as making brownies and uploading video to an iPod. The videos can be rated and commented on by users.

Less than two months after the major overhaul of the Sun's website, the paper is taking full advantage of trendy multimedia options. Which may help to keep the paper widely read, both on paper and online.

Sources: paidContent, Guardian

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