Reuters business journalist to embed himself in digital world

Posted by John Burke on October 16, 2006 at 11:58 AM

The revered news agency Reuters is sending one of its reporters into the increasingly popular digital world, Second Life, to report on the burgeoning "economy's" financial situation. "Adam Reuters", named Adam Pasick in real life, will entrench himself in order to report on the virtual world worth about $3.2 million and where $70,000 is traded daily on its currency exchange.

Reuters has established a Second Life building which avatars can visit and catch up on the latest in real world news. Several real world companies have set up virtual shop in Second Life seeing it as a means of spreading their brand in a world about the size of Amsterdam inhabited by almost 1 million people.

Reuters isn't entering the digital market without competition. The world has had its own journalist, Wagner James Au, reporting from Second Life on his blog, New World Notes. In fact, he's already done an interview with the new Reuters Second Life Bureau Chief.

Sources: The Guardian, New World Notes

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