Results matching “long way for internet”

The Internet was responsible for Barack Obama's election to the White House, Arianna Huffington, founder of the Huffington Post claims. Although this statement will inevitably incite dissenting views, in the context of Huffington's talk on the power of the Internet it does not seem wholly unreasonable. Huffington was speaking at the Activate Conference 09, convened to discuss the social implications of the rise of the Internet and technology.  

The conference reiterated discussions of technological and cultural trends, which are conditioning not only how news needs to be presented, but how these new forms of diffusion can directly affect politics and society.

Two recent university graduates have decided to stop updating the fake Twitter account they created for UK foreign secretary David Miliband, the Guardian reported. The fake account attracted attention when several news outlets including the Guardian, AFP, the Times and the Telegraph picked up the Miliband impersonators' tribute to Michael Jackson, once again highlighting the need for verification when journalists deal with social media.

The quote "Never has one soared so high and yet dived so low. RIP Michael" was published in several papers. Rory Crew and Knud Noelle claim that they were not aiming to trick the media, but think that journalists "learned something" about not taking such things at face value. They wrote in an email to the Guardian that "It does highlight the importance of the verification of sources, which is clearly becoming more difficult in the web 2.0 era." Crew expressed disappointment in the media and said he believes the mistakes were made as a result of newspapers cutting sub editors and hence falling behind on fact checking.

In November 2008, the New York Times' investigative journalist, David Rohde, was taken hostage by the Taliban not far from Kabul, the Afghan capital, where he was conducting research for his book.  His driver, Asadullah Mangal, and local reporter, Tahir Ludin, were also kidnapped. Rohde and Ludin escaped earlier this month and their freedom, say the press, would not have been possible without the self-imposed media blackout.

Thanks to the efforts of New York Times executive editor Bill Keller, for seven months news of the kidnapping did not enter the public domain. Fellow newspapers understood that lives were at stake and nobody was willing to compromise Rohde's safety by breaking the media silence. "But that was pretty straightforward compared with keeping it off Wikipedia," says one New York Times journalist.

The Washington Times is hosting a two-day symposium in New York today and tomorrow to discuss the topic of the 'individuated newspaper.' Peter Vandevanter, vice president of the Denver-based Media News Group, coined the term after researching ways that newspapers can resist the threats of the ailing industry.

"There are two kinds of content now. You choose it, or it's chosen for you. The idea here is self-selection of the news, delivered to any platform, at any time," Peter Vandevanter was quoted saying in The Washington Times today.

The latest issue of Courrier International to hit French newsstands gathers translated newspaper articles themed on the uncertain future of the press. From Washington, in a lengthy set of extracts from the New Republic, Paul Starr makes three strong cases for why democracy will be endangered without a newspaper. He hints that American democracy may already have been slighted seeing that national, regional and local newspapers are dwindling in terms of content they can run since printing costs have caused them to scale back on the numbers of pages they print.

He opens his debate by lamenting the fact that Americans have taken [American] journalism (in the form of a printed newspaper) for granted as newspapers have been such an ''integral part of daily life in America, so central to politics and culture and business, and so powerful and profitable in their own right, that it is easy to forget what a remarkable historical invention they are.''

After testing the practice with a small percentage of users, Google News has started recognizing Wikipedia articles as news sources in its round-up of the web's top stories. For many Internet users, the popular online encyclopedia represents a handy source to quickly learn about a subject that's in the news.

The number of Wikipedia links on the Google News landing page is not overwhelming; a recent visit revealed just three of the dozens of links on the site belonged to the online encyclopedia.

An article in Le Monde has examined the role of so-called 'information convicts', the new breed of journalists who are "lined up in front of their computers like chickens in a battery farm". These journalists are described as a new race, 'geeks' aged about 30 and passionate about computers, who have followed the conventional route to having a full-time contract, beginning with an internship.

One such journalist, Sylvain Lapoix, describes the role as having no rights, on a social level. He envisions creating an association to defend the rights of his colleagues. Another such journalist, who previously worked at Nouvelobs.com, describes how speed was key, and how she often found herself re-working press releases without any attempt to check or verify the information she was publishing.

The future of printed media has become a major political issue in countries like the United States or France, even being debated in ad-hoc committees set up by the legislative or the executive powers. Discussions along the Potomac or the Seine rivers have been focusing on the impact of Internet and new technologies, or on the need for state subsidies.

Meanwhile, on the Vltava in Prague, a group of editors and reporters working for PPF Media, the recently created division of insurance and consumer banking group PPF, is already opening new ways of covering a whole country in what may be a newsroom of the future. With other journalists for the moment based in four provincial towns from the Czech Republic, they are launching the so-called "hyperlocal weekly" Nase adresa ("our address"), which combines print and online journalism with particular efforts to sustain high professional standards and get closer to the readers.

"It can only work with well prepared journalists who will be trained in the Futuroom, our central newsroom," explains Roman Gallo, 44, director for PPF's media strategies and conceiver of the project. "We are also opening newscafés in our local bureaus, which will facilitate the contact between Nase adresa's journalists and the public, to enrich the content of our newspaper and of its webpages," adds Matej Husek, 33, director of news operations.
 
The newspoints, combining local newsrooms and Internet cafés in often small, rural towns, may be the most visible originality of this new undertaking. A few weeks before Nase adresa's launch, for instance, PPF Media's already hired staff had the chance to taste two products, the first print prototype of the weekly, and a cake likely to be served in the cafés. "The project represents a special challenge in terms of logistics, of room for storage, as we will be managing dozens of bistrot-Starbucks-like coffee shops in local newsrooms," comments Tomas Chejn, 41, the manager of PPF Media's branded cafés, a food specialist hired for his long time experience in quality catering. Petr Vitasek, 38, the director and chief editor for the Moravia region, based in the eastern Czech city of Olomouc, thinks this effort is worth the investment, because these "well located newspoints will be critical in getting Nase adresa's journalists to work closer to their readers."
 

 
But the whole project is innovative at other, multiple levels. To start with, for the first time a newspaper's birth is tightly associated to the creation of a multi-media training center - with several international partners including Google, Atex and the World Association of Newspapers/ World Editors Forum. The Futuroom will be a newsroom in charge of assisting and training in-house editors, some having no previous reporting experience, as much as a real life teaching field for future journalists. These will include a group of students within another partnership with Brno's Masaryk University, in the second largest Czech town.

Nase adresa's approach could also become a school case due to the organization of the newsroom. "I like how the Futuroom is shaped. Journalists are not confined to one theme, like health or education, but to a way of reporting, and I enjoy changing topics," says Vendula Krizova, reporter in the "Human approach team" and young (25) like many of her new colleagues. Adds Radim Klekner, 50, who joined the "Institutional team" - after working for 10 different newsrooms - to do researches on European Union institutions in particular: "Vertical structures dominate in traditional newspapers, while in Nase adresa it is more horizontal. In my case, for instance, I will be covering many European issues based on the Czech reality."


Klekner had some doubts initially, however, because he has been covering foreign news in the past 15 years.  Why would he join a hyperlocal news project as an international editor, then? "There is a need for benchmarking with other European countries in all aspects of the Czech society, and with Nase adresa I will be able to give a EU presence in the remotest Czech villages", he believes. "Our role is to assess general issues like the lack of general practitioners in the country, compared to others, and connect them to specific cases brought up by the local newsrooms."
 

 
Local journalists with long intensive experience covering their community are also convinced they are working for an innovative project. Vitasek, in Olomouc, even tried a hyperlocal news concept on his own five years ago, called Olomoucky Tydenik. "It was a weekly published on Mondays and strong on local sports, like Nase adresa. We had to stop it after one year, but this time I have with me a 10-people team supported by PPF and by the Futuroom managers and trainers. Our office, in a central strategic area of Olomouc, will be a space for constant direct contact with readers and potential contributors."

Based on her 30 year experience in local journalism, Hana Vojtova, 52, the chief editor of the Teplice newspoint, in the north Bohemian city near the border with east Germany, also believes Nase adresa is a new improvement for community journalism: "We will get nearer to the people from the region, who are tired of politics and want to be informed on human interest stories," explains Vojtova, whose district is dramatically affected by problems like crime and unemployment. "We are going to cover better our readers's activities and their dreams!"
 

 
The project has attracted several other seasoned editors from all backgrounds, including Jiri Zavozda, 50, Nase adresa's head of the copy editing team. He just finished a seven year experience in major private television "Prima", as news editor-in-chief, after working more than a decade for national newspapers. "The TV experience was good because it teaches you how to write short, but I prefer print because it is less superficial," says Zavozda. There are other reasons why he joined the Futuroom. "I see my in-laws, who live in a little village in Moravia and who have only access to media not specifically targeted to them, national daily Mlada Fronta, newsweekly Tyden and the television. Only Nase adresa will inform them well on the Sunday afternoon firemen team's competitions, which are particularly popular in the Czech republic. We will get spectacular photos of fires being extinguished!"

Adds Peter Sabata, 48, the editor-in-chief responsible for the local newsroom: "I strongly believe in the hyperlocal level of information, with the combination of newspoints, and print, online journalism. The weekly will be a bridge from now to the near future, when everybody in the regions will be connected." Sabata just moved back to the Czech republic after eight years at the head of national Slovak paper Pravda's newsroom.

 
Other Nase adresa team members are particularly enthusiastic because of the new challenges specific to a project combining teaching and praxis, online and print journalism, so far never achieved at such a level. Ondrej Besperat, 31, who manages the photo-video team in a duo with veteran photojournalist Jan Silpoch, is well aware of the differences between shooting for a newspaper or for a website. Before joining the Futuroom, he was a photographer for national daily Hospodarske Noviny and then worked for Aktualne.cz, the successful, Internet-only Czech media outlet. "In printed media, you have to do one or two pictures a day, and you invest all your energy in the best one, while in Internet, you try more different perspectives as you know that several pictures are likely to be released for each story."

Besperat anticipates he is likely to spend two third of his time training reporters from the local newsrooms, at the beginning at least. "One of the main challenges will be to shoot sport with our standard high-end amateur cameras," he says. "The idea is not to have journalists who do everything all the time, but reporters who are multifunctional, able to provide good texts and images."

 
Nase adresa will also represent new challenges beyond the expertise usually expected from  journalists, especially for the local chief editors who will have to look after a coffee shop part of their time. "Ten years ago I had a short experience working for Coca Cola, but this will be new because I am not at all a food and beverage specialist," laughs Vitasek, in Moravia. Krizova, who is glad to cover very diverse topics, is also ready for another type of special assignment as a young reporter. She will be asked to take care of children visiting the Futuroom - turned into a "Junioroom" or "media camp" - to learn how to write an article or produce a video footage.


PPF Media's project will be preparing new generations of journalists and not just showing new forms of getting and providing the news.
 

BACKGROUND
The Czech Republic is a country of 10 million people living in 14 regions subdivided in 75 districts in total. Until 20 years ago, only the government and Communist Party related entities could publish newspapers. This was also the case for the regional dailies, and for more local publications at district or town levels. German group Verlagsgruppe Passau took over most of them in 1990 and after, under its Czech branch Vltava-Labe-Press which currently controls over 10 weeklies and over 70 dailies called Denik ("daily", followed by the name of the concerned locality). Nase adresa will have no direct competitors except in a few cases, because its editions will typically cover areas of 20-30,000 people while Denik and its affiliates are designed for larger groups, of over 100,000 inhabitants on average.

The Economist has made the news industry the special focus of its business section for its latest edition. "Established" news is described as "being blown away" but news in general is otherwise considered to be "thriving."

In an opening paragraph which does not bode well for advocates of traditional media, the Economist ponders if "the surest sign that newspapers are doomed is that politicians, so often their targets, are beginning to feel sorry for them," in reference to Barack Obama's pledge to newspapers last weekend at an industry dinner in Washington, as well as Massachusetts senator, John Kerry's commitment to help the "endangered species" and, in particular, his region's beloved Boston Globe.

In 2005, the Guardian prepared itself for what was heralded as a revolution in newspaper journalism by switching from traditional broadsheet to the Berliner format. (See the first issue of the Berliner Guardian, right, printed 12 September 2005.) For the first time since its makeover, the Guardian explains in detail why it decided to make the move and how it went about doing it.

Four years ago, when news first got out that the Guardian was getting geared up for a reinvention, journalistic tongues were soon wagging, such was the interest generated among its rivals.

The Internet has affected newspapers in many ways, and though recent focus has concentrated largely on falling revenue due to reduction in print advertising, it has also given papers the chance to greatly expand their story-telling capabilities. As well as just words and pictures, there are now numerous different ways to enhance a story: through video, audio, slideshows, interactive maps and graphics, and more. But are newspapers making full use of the opportunities that the Internet offers to change the way that they produce their stories?

Upendra Shardanand, CEO and founder of Daylife, wrote in Paid Content about his belief that journalistic storytelling is "stuck in a rut." He describes how publishers he meets are eager to revamping many parts of their business such as distribution, and how do generate revenue, but "one aspect of their businesses that very few seem to question is the actual craft of writing and telling stories." The Internet offers so many opportunities that he feels journalists do not take advantage of, rather they leave it to sites such as Outside.In and Everyblock who "treat content like data and tear it apart just to reassemble it into infinitely browsable, non-linear experiences." He compares this process to the way that Amazon has "revolutionized" shopping.

Speaking at the White House Correspondents' Association Dinner in Washington DC on
Saturday 9 May, president Barack Obama said that "a government without newspapers, a government without a tough and vibrant media is not an option for the United States of America."

In what was mostly a speech packed with jokes and humorous anecdotes, Obama ended his discourse on a serious note about the state of journalism in the country, acknowledging that there were many good journalists who had recently found themselves out of a job.

Last Wednesday, May 6, the US Senate Commerce Subcommittee on Communications, Technology, and the Internet held a hearing to review the plight of the newspaper industry, to better understand new media and the new model emerging, and to assess the role that government should play in the media as it evolves. The Future of Journalism hearing was presided over by Subcommittee chair Massachusetts Senator John Kerry, who called the hearing in response to the threatened closure of his local paper, the Boston Globe, and the troubles facing newspapers across the country as advertising and circulation decline and the Internet replaces traditional media.

In his opening statement, Kerry says the committee has met to discuss not only the jolting condition of the newspaper, but also its implications for the future of journalism and the country. He believes it is important to "preserve the core society function served by independent and diverse media" and questions whether online journalism will "sustain the values of professional journalism the way the newspaper industry has." The committee invited five prominent representatives of various types of media to express their views about the Future of Journalism and offer their solutions.

"Why is the government interested?" asks Kerry. "We do have a responsibility for the licensing of broadcast. We have a responsibility for the regulatory oversight of ownership of cable, satellite, other issues with respect to communications; and needless to say, how the American people get their information--what the structure of ownership is--is of enormous interest to all of us because it is the foundation of our democracy." Is there even any government role at all, he wonders, or is this simply a normal transition in the marketplace?

Considering the nonprofit model

Before it heard from the media representatives, Maryland Senator Ben Cardin spoke to the committee about his Newspaper Revitalization Act, which proposes a nonprofit, tax-exempt 501(c)(3) status for newspapers. Cardin stresses that online journalism does not supply the in-depth reporting and investigative journalism provided by traditional newsrooms that are essential to a free and democratic society. His bill would provide an opportunity for local supporters--whether individuals, foundations, or educational institutions--to come together to preserve their community newspaper.

The major criticism of Cardin's bill is that it could threaten a newspaper's freedom of speech: 501(c)(3) status allows editorializing but prohibits a paper from endorsing political candidates. The independence of journalism from government is crucial to its role as watchdog, and it is undesirable for a newspaper to have the government involved in judging its content. However, in their addresses to the Committee, both Steve Coll, former managing editor of the Washington Post, and former newspaperman David Simon, say that while they seriously oppose government interference in newspapers, they are intrigued by the nonprofit model.

Newsrooms provide an important public service, so why shouldn't the government give them the tax exempt benefit of becoming non-profits? After all, the danger of government interference in content could be exaggerated. Any single politician or political party attempting to manipulate a publication would be immediately exposed through other media outlets, and the threat is not much greater than private ownership where powerful investors might maneuver the paper to serve their own interests. Nonetheless, the greatest issue faced by nonprofit newspapers and their investors will be where to draw the line between endorsing and editorializing. If a newspaper's responsibility is to provide the public with unbiased information, then blatant political endorsements seem in violation of that role anyway, but nonprofit status could limit criticism and commentary on politicians and legislation that might reduce the media's role as watchdog.

As Coll and Alberto Ibargüen, President of the Knight Foundation, point out, nonprofit is not a universal remedy nor will it solve newspapers' profit problems. The initiative could be viewed less as a savior of the newspaper entity and more as a bridge to preserve local journalism during a transitional period. Ibarguen says that relieving profit pressures with nonprofit status might help newspapers "extend their useful life until we figure out what's next and what online model can afford professional journalism."

Relaxing antitrust could help publishers charge for online content

The other great appeal for government intervention in newspapers has been the request for changes to media ownership and antitrust policy. Last month the Justice Department rejected House Speaker Nancy Pelosi's request to change the boundaries of media antitrust to include all media in a geographic area--including radio, TV, and newspapers--when deciding whether a sale is anticompetitive.

Pelosi's antitrust proposal raised obvious criticism about the independence of newspapers and consolidation of ownership. However, at the Senate hearing, Simon and James Moroney, publisher and CEO of the Dallas Morning News, approached antitrust from a different angle: they urged the Committee to give newspapers an antitrust exemption so that industry leaders could convene to discuss copyrighting from aggregators and charging for content online.

Unable to foresee the digital future, at the advent of the Internet newspaper publishers made the mistake of offering content free online. Now readers are accessing that content for free, not through the publisher's site, but through aggregators like Google News, which also does not pay publishers for content. Marissa Mayer, vice president of Search Products and User Experience at Google Inc., defends Google to the committee, calling it a "conduit" for journalism that provides a free service to online newspapers by driving traffic to their sites.

However, Simon and Moroney argue that aggregators do not provide adequate compensation for the revenue generated from publishers' original content. They contend that as of now, the profits publishers make from online advertising are not enough to sustain the quality journalism newsrooms have been providing. There must be an industry wide initiative to charge for content online, says Simon, as no individual can swim against the tide. According to Moroney, under the current antitrust laws, publishers cannot even begin to have a conversation about possibilities for pricing or charging aggregators.

If the government does relax antitrust to allow for this industry wide "conversation," it could possibly lead to major publications placing a pay wall around content, charging users and aggregators, but does such a pay wall threaten the free market? One of the virtues of the Internet is the accessibility of information, so where do pay walls and content hoarding fit in? A generation of Internet users already views information as a free commodity, and charging online users for content will significantly reduce traffic, which will in turn reduce advertising revenue. Even if industry leaders can convene and discuss, they still might find themselves at a loss for a viable solution.

Experimentation and innovation rather than government intervention

The hearing's last speaker, Arianna Huffington, co-founder and editor-in-chief of the Huffington Post, opposed antitrust exemptions, paywalls, or really any government intervention. In fact, she countered some speaker's doom and gloom position with the opening statement, "Journalism will not only survive, it will thrive." Her main point is that the industry has changed and moved forward and there is no going back.

Huffington says, "The future is to be found elsewhere: it's a linked economy, it's search engines, it's online advertising, it's citizen journalism, and the foundations supporting investigative journalism. That's where the future is, and if you can't find your way to that, then you just can't find your way."

Ibargüen, Mayer, and Huffington all support embracing new media and encouraging experimentation and business models that promote digital possibilities. For Ibargüen that means providing universal, affordable digital action and adoption in the US and more inclusive public media that reaches every American. Neither he nor Huffington mourn the decline of investigative journalism, and both praise the efforts of nonprofits like ProPublica and the Knight Foundation supported Voices of San Diego for providing quality journalism outside the traditional newsroom.

According to Mayer, "The structure of the web has caused the basic unit--the atom of consumption--to migrate from the newspaper to the individual article," and because of the Web's ability to operate in real time, this allows for "living" instead of "static" stories that are constantly changed and updated like Wikipedia or the New York Times' "Times Topics." These changes to the way information is viewed, insist Mayer and Huffington, mean a different approach to monetization is necessary, which requires innovation and creativity. The solution for newspaper publishers is not to appeal to the government for a handout to preserve the old ways, but to adapt quickly and direct their time and resources into experimenting with the monetization of traffic through advertising.

What will the Senate decide?

Despite Kerry and Cardin's concern for the American newspaper, more than one of the subcommittee's senators held up a Blackberry during the hearing, proving themselves a part of the new digital audience. The general consensus of both the senators and media representatives seemed to be that their priority is not to save newspapers but to promote policies that sustain journalism.

How enlightening were the testimonies of the media representatives? Though certainly thorough in unveiling all the problems facing the media today, they failed to provide the government with a cure-all solution as to how it should proceed.

It seems fairly likely that the Senate could pursue the nonprofit solution as it seems basically harmless and might help some local newspapers stay on their feet at least long enough to find another answer. Relaxing antitrust could prove more risky, giving industry leaders the occasion to consolidate prices and possibly restrict information in a move that could prove more harmful than helpful to their own purpose.

The testimonies may have encouraged the Senate to do nothing at all for the newspaper but instead to accept that the audience and the market is evolving and no legislation can hold it back. If this is the case, then publishers will be faced with only one choice: innovate or fail. Instead of resisting change, they must get a grasp on technology and the new audience, paying attention to the success of others, then find ways to provide creative content and advertising solutions. As a few of the speakers said, this is still a transitional period for old media and new media, and there is still immense possibility for originality and advances. Though certain publications might lament their own fate, it is too early to be mourning the future of journalism.  

A new report produced by the publishing arm of PricewaterhouseCoopers - the world's largest professional services company - in conjunction with the World Association of Newspapers (WAN), examines the outlook for newspapers as they seek to realign themselves within a digital framework and minimise the impact of the global recession.

The study identifies interactivity, specialisation and new business models as being key to ensuring the survival of the newspaper in an online age.

A large proportion of the discussion and innovation with regards to monetise newspapers' online content has come out of the United States, possibly unsurprisingly considering the intensity of the economic downturn there, and arguably the American entrepreneurial spirit. But the US is not alone in its contemplation of the issue, which could potentially 'save' newspapers, and the Editors Weblog took a look at the situation in France and the ideas that are emerging, based on two recent studies.

Masters student Matthieu de Vivie carried out a major research project entitled "Can online news be profitable?" in which he analysed the sectors' sources of income, along with debates that have taken place on French media blogs over the past few months. The Institute of Audio-visuals and Telecommunications in Europe (IDATE), a market analysis and consulting firm, has produced several reports on online strategies for the press.

The French situation

In France, printing and distribution costs are high, partly due to state regulation and to a very powerful printing union, meaning that print profits tend to be lower. However, papers do benefit from much public aid, and this was increased in January when president Nicolas Sarkozy offered the press a 600million euro bailout. Many media outlets are owned by groups which do not actually specialise in media, but are looking for "prestige and influence within it," according to de Vivie. He gives financial daily Les Echos as an example, which is owned by Bernard Arnault, LVMH. Groups such as Dassault which owns national daily Le Figaro, or Lagardere which owns the magazine Paris Match, Journal du Dimanche and part of Le Monde, have leaders who are friends with Sarkozy. Many journalists have protested at what they see as threats to the independence of their papers.

Related to this issue of possible government influence, the French press is suffering from a lack of reader confidence, similar to that in the US. A 2008 survey showed that 46% of people did not believe a large part of what they read in newspapers. The Internet has "done away with journalists' monopoly over the production of information," states de Vivie. The increased presence of other fonts of information and aggregators has encouraged people to look far and wide for news, as in other countries.

De Vivie concluded that today, it would be impossible for a major French newspaper to survive online-only, due to the abundance of information available online and weak advertising revenue. IDATE's reports also suggest that traditional advertising is not going to support a newspaper on its own. So what are the options for newspapers as their readers migrate online?

Charging readers

The most basic option is to charge readers for online content, as newspapers have done in print for many decades. IDATE believes that the pay wall model is extremely limited. However, leading newspaper Le Monde seems to have successfully adopted a part-paid, part-free model online. It is a rare feat for a general interest paper, at least compared to the English-speaking world, where only financial giants such as the Financial Times and the Wall Street Journal seem to have accomplished this. Articles are free for three days after publication, after which they go behind a pay wall. They can then be purchased individually, or basic and premium subscriptions are available, the premium option including access to digital copies of the print paper. Subscriptions represented about 35% of LeMonde.fr's revenue, while advertising accounts for 65%, according to figures obtained by de Vivie in November 2008. LeMonde.fr still has high readership, suggesting that the site's traffic has not been damaged too much by the pay wall, and that the model makes sense.

De Vivie also looks at French site Mediapart, a participatory, paid venture without advertising, launched in 2008 but Edwy Plenel, a former Le Monde editor. It is free to read other citizen participation, but a subscription gives users the right to write articles or leave comments, and to read articles from the Mediapart team. The site, however had not captured its target number of subscribers in 2008.

Alternatives to advertising?

But if papers do not succeed in persuading users to pay for their news: what are the other options? In terms of advertising, the Internet has allowed new measures to develop, as well as the CPM, pay-per-click and pay-per-action rates offer a more accurate assessment of an advertisement's effectiveness. It also allows for targeted advertising, however this is not much used in France. CPMs are also considerably lower in France than in the UK or US: according to de Vivie, a CPM of $10 is considered good in France, compared to $30 elsewhere. Part of this is due to lower investment in advertising, as well as lower Internet penetration.

IDATE's report on the future of the press considers below-the-line advertising as "essential" for a newspaper's online advertising strategy, and also recommends e-commerce as a distinct possibility: "the media now have the opportunity of developing into veritable media stores by incorporating e-commerce offers into their editorial content. IDATE suggests that newspapers form alliances with book sellers to market the books that they review, or with ticket sellers to market plays or other events. Another option is to get involved with products that target a newspapers' readership, such as the Wall Street Journal's partnership with Wine.com. The Lagardere group has signed an agreement with Sumitomo, a Japanese leader in online commerce. The firm sees advertising and e-commerce as the main revenue streams from mobile news, rather than making users or telecoms operators pay for content.

De Vivie also believes that for larger media groups, diversifying online can be profitable. He cites the example of the Washington Post's ownership of profitable education service Kaplan Inc. which he feels "is allowing the Washington Post to survive." The French Le Figaro group includes numerous commercial websites such as Evene, Sport24, Cadremploi, BazarChic ou TickeTac, which represent "an important source of revenue." LeFigaro.fr is not currently profitable but it has an important audience. One of the problems with such a strategy, however, is that it risks diluting the brand's value, which is already a fear of many papers as reading habits change online.

Potential of online-only

De Vivie is does see some potential in online-only sites, but only in certain conditions. Firstly, he believes that small "supple" organisations which offer content with significant added value, focussed on specific niches and gathering a large community, are a good approach. "This equilibrium is nonetheless precarious," he added, particularly in France where advertising brings in less revenue than in the US and it is often necessary to develop alternative sources of income.

One French success story is Rue89, which combines the skills of journalists with the knowledge of experts and the participation of citizens. Amateur contributions are checked and edited by the site's reporters. De Vivie explains that the site quickly acquired "strong journalistic credibility," offering exclusive stories and investigations. He estimates that the site could quite feasibly become profitable, especially as Rue89 does not make all of its income from advertising, but also develops websites for others, which makes up an estimated one third of its revenue. He believes that other online players also have potential to break even, due to their low fixed costs and overheads.

The impression that emerges from the studies is that online news has great potential and possibilities continue to evolve. It is therefore advisable that newspapers continue to innovate and do not resign themselves to relying on print income for as long as possible.  

Writing for Editor and Publisher, Steve Outing has declared that publishers need to pay more attention to their older readers and help them make the leap from print to digital news. Outing is determinedly pro-digital, writing that he has "long predicted that the day will come when print would begin to die out as consumers adopted online and mobile as their preferred method of news consumption". He believes that the closures of the Rocky Mountain News and the Seattle Post-Intelligencer are the beginnings of his predictions.

Given his stance on print, Outing sees it as essential to convert the older generation of news readers to the merits of digital. He writes that "gray-haired folks" are concerned over the decline in quality of their daily newspaper, and whilst they may seek other news sources it is unlikely to be the Internet or other digital media - he also points out that given the average age of a newspaper reader is mid 50s, it is a demographic that publishers should be giving special attention to.

The Associated Press' recent announcement of its intention to crack down on misappropriation of its content online and to create new search "landing pages" has been met with much commentary and criticism, with many interpreting it as a direct attack on search engines, Google in particular. The not-for-profit cooperative, whose ownership base is US daily newspapers and which has recently been faced with warnings from members that want to drop the service, also announced rate cuts at its annual meeting in San Diego but these did not attract nearly as much interest. The Editors Weblog spoke to the AP's director of strategic planning Jim Kennedy to find out more clearly what the AP's plans entail and what their implications are.

Search landing pages: creating a map that will direct readers to local sources

There are two main aspects to the AP's current new strategy. One is to start creating pages of aggregated content based around news stories and topics, which would allow readers to find the most authoritative local sources for the news they are searching for. The pages will contain some content and links to other stories from both the AP and its member newspapers, and although it will not actually be a 'wiki,' (a source of information that can be updated by users), Kennedy explained that Wikipedia's design is a "rough model for it," with pages driven by topics or keywords. Such a page will be a "map for the user to access other links," commented Kennedy.

He emphasised that the plan is all about giving the user "an improved news experience," as the AP believes that currently, the mechanisms provided to consumers for news searching are inadequate. Kennedy asserted that "people are using search as a remote control for news and it's not working," as it is like a device with only "a couple of buttons; it's a remote with directional arrows and no channels." If a user does not find the information they want on their first search, they usually reach a dead end and just go back to the search homepage and try again. Also, he asserted, search engines "point people indiscriminately" towards sources, rather than towards the news' local paper which should have the most authoritative article. The AP hopes instead to offer more of a guide to a topic, with sources that are more intelligently chosen.

Pages will be largely automatically produced, a necessary tactic as the organisation plans to have hundreds, even thousands of them, but there will be a certain degree of human editing for big stories. They will have URLs so that they can be 'tweeted' or linked to on social networking sites but they will not be a destination in themselves: "This is a distribution strategy, not a destination strategy," Kennedy confirmed.

Tracking content to stop misappropriation

The second aspect is the AP's mission to "keep up the fight to protect content from misappropriation and protecting it from those who don't pay." He clarified that the he was not talking about "small time bloggers who post a link to a story," rather "people and entities who come along and scrape content systematically and have no intention of licensing it." He claimed that the AP has already been fighting this successfully for many years, and this new strategy is a continuation of that in conjunction with its members. The new mechanisms that the AP plans to put in place include new formats for news content which would carry rights information, and tracking services that follow each piece of content. "Ultimately," Kennedy explained, "we'll get better and better at tracking where the content goes, and that will help us enforce the terms and conditions of its use."

So how will this affect its relationship with Google and other aggregators?

Kennedy was clear that these moves are not being made as an attack on Google or any other specific aggregator, despite widespread reports to the contrary. He said that the AP will continue to license its content to Google, Yahoo and others, but that it wants to "introduce new ideas into the relationships over time and try to influence their search mechanisms, in particular to help us point to authoritative sources." Essentially, the AP wants to discuss search optimisation in order to know how to ensure that their landing pages appear high up on users' search results, and "may want to talk to them about having some kind of advertising relationship." The organisation has accepted that widespread use of portals and is not hoping to turn the clocks back, he clarified, rather the AP's goal is to "harness the traffic that goes through them and use the portals to move traffic to more in-depth coverage."

Selling content to open portals is old news

American Journalism Review's Paul Farhi recently argued that the AP may well be partly to blame for the industry's current difficulties in finding a way to charge for online content, as by selling its content to portals such as Yahoo, the organisation helped to make news a commodity. Kennedy responded that the decision to sell content to commercial websites was justifiable from a competitive and financial point of view, as the AP was being "outpaced by Reuters in the Internet space" and "we weren't realising any significant new revenue from the web." The board of directors hired the Boston Consulting Group to assess the situation, and it was concluded that licensing some AP content, national and international coverage rather than local, to commercial customers on the web would be an appropriate response to both issues. And indeed, it has "accomplished both goals," Kennedy affirmed: "it has put us in the position of major news wire service on the web and it has brought in hundreds of millions of dollars of revenue over the course of that decade." That has meant that the members have had to pay less to support the cooperative's newsgathering, and that the AP has been able to increase its presence worldwide, "grow our video operation and expand employment around the world."


The future of news: mobile and paid-for premiums?

Currently, Kennedy insists, the AP is not trying to dramatically alter the news landscape. "This doesn't affect the current eco-system at all, it adds to it," he stressed. But he believes that the situation will be different in the future, and that "many different models will evolve," as well as the current ad-supported model which has dominated media across the board for so long. He suggested that in the future, the AP will definitely be looking to charge consumers for some services, but not all, explaining that this is what CEO Tom Curley meant when he said that "Free is not a business model."  Rather than being defeatist about the way that the Internet has changed news, Kennedy insisted that "we believe that there is still a frontier and there is still opportunity to create new models, new experiences and attract new advertising and new spending from the consumer because we can offer them something that they want."

"We are not going to put up pay walls around existing content but we are going to go forward and try to look at opportunities for premium content," he explained. "It's about creating something new:" words that echoed advice given by Wall Street Journal Online executive editor Alan Murray to papers considering charging online. "We are trying to look for new ways to build our revenue base beyond strict licensing," added Kennedy.

He cited the AP's mobile efforts as an example of moves that the organisation has been taking to diversify its revenue streams. The AP created a free application for the iPhone, which aggregates its own and its members' content and organises it by postal code, so Americans have an efficient, accessible source of local news. The iPhone app is ad-supported, with local ads sold by the members and national sold by hired agencies, and a Blackberry application was recently launched, which phone owners must pay to download. "It's really a model for the kind of activity we want to do in the future," he explained, "where as an industry we aggregate our content and put it where the users are, and build a model around it."

Kennedy was clear that the two projects will be pursued "very urgently" and that both efforts will be launching within the next three to four months. With its new search pages, the AP is trying to take a far more active role in a consumer's news reading experience, a big step for a news organisation which, due to its lack of a commercial website, has always been somewhat distanced from its audience. It is proposing a solution which it feels will benefit the reader, and which will evidently benefit the AP and its members, if they have more control over directing traffic and can make extra advertising revenue on these pages. The intellectual property initiative seems to be similarly motivated: becoming more directly involved with where and how readers find AP news, while seeking further income to which the cooperative feels it is entitled, as the producer of such ubiquitous news content. Regardless of motivation, any effort to address the discrepancies in the relationship between content generators and search engines will be closely followed by the rest of the industry in light of recently growing controversy, and any initiative that does indeed improve the news reading experience should be welcomed.

An experienced radio journalist, having worked at Radio France Internationale for 20 years, Anne-Laure Marie decided to launch what she describes as "participatory online investigations" (or enquêtes participatives in French) using citizen contributions to look into technological issues in Africa. RFI, whose target audience is Francophone Africa, is widely respected as an independent source of news, and as well as the radio station, offers an extensive website. Marie has carried out three investigations so far, combining her professional journalistic experience with information from people in Africa who have the capability to offer first hand accounts of the situation. The Editors Weblog spoke to her to find out more about her investigations and how she is making professional-amateur journalism work.

How it started

Marie was given the task of working on interactivity of the website, but as most of RFI's audience is based in Africa, she was not sure how effective this would be due to people's difficulties in getting online. This concern itself gradually developed into the topic for her first project: why is the Internet so expensive in Africa? Using the l'Atelier des Médias community, which she described as a space in which people can "not only relate to journalists, but relate to each other," Marie sought contributions from people with first hand experience of this topic, asking questions such as how much people paid for an hour in an Internet café. She also contacted experts and found official figures.  L'Atelier des Médias has an hour and a half long radio show as well as its website, and its host Philippe Couve asks the community what questions they would like to ask guests on the show, and what subjects they would like to hear discussed. Collaboration between the two projects is working well, giving Marie a good base to work from and increasing the size of Couve's original community.

The benefits of participatory journalism

So far, Marie has carried out two further Africa-based projects, on the role of the mobile phone and on computers in classrooms. She is in the process of launching a fourth investigation, the subject of which she is letting her community choose. The advantages of seeking information from a community 'in the field' are numerous. For a start, it allows a journalist such as Marie to obtain contributions from many different countries, such as Benin, Cameroon, Senegal, Madagascar and the Congo: it would have been financially and practically impossible for one reporter to visit all of them in a short space of time. Looking at a range of countries allowed her to draw more general conclusions about the problems, and identify the causes more accurately. And as she said, her point of view would have always been that of a foreigner; "The people who live in the place always have another way of seeing the problem."

Marie explained that one of the most rewarding aspects of the investigations was coming across the unexpected: being prompted to pursue angles she had never considered. For example, one of the contributors to the first investigation accused her of being naïve for not realising that the problem was a north-south divide. Marie was not convinced by his argument, believing it to be too simple, but in following it up she realised that in fact it was largely true. "That is what's most interesting about carrying out this kind of journalism rather than working alone: it makes you think about different questions you wouldn't come across otherwise," she explained. She said that the way she works means that she has to trawl through a lot of material to find what is actually useful, and that it would probably be more efficient to ask people to contribute to specific points, but that then "all the surprise and the unexpected would be lost."

Participants

To participate, people must be a member of the community, and Marie stressed that it is very simple to sign up and takes less than five minutes. They must provide their name, location, job and phone number, so that can be contacted. They can then take part in any debate they want, or even start their own discussion. For the third investigation into the presence of computers in African classrooms, Marie received 244 responses from about 150 people. "There is a regular group who contribute frequently," Marie pointed out, and added that participants to the last investigation had said that they had located others in the community who worked in the same field.

Marie explained that in terms of participation, the projects have been working very well. She asks for documents and details as well as pure reports from her participants, and described how many people send very long contributions: because their time online is often limited, when they get connected they write as much as they can. One issue, however, is that because of people's limited contact with the Internet and even with phones, it is sometimes hard to reach people a second time to follow up on a contribution. From a journalistic point of view, Marie commented on how stimulating communication with the people is, and how much closer she feels to the people she is writing for and about than in previous projects. "It really creates trust between journalists and the people," she added, "and we create stronger bonds of citizenship."

Fact-checking

One of the major issues that arises with participatory or citizen journalism is how to verify that the information provided by the public is true, and this seems particularly pertinent when the participants are on a different continent. Checking every citizen's contribution would be a fairly daunting and possibly fruitless endeavour, and Marie relies instead on comparing information with that from specialists or officials, and with that of other participants. She asks a series of questions until she gets enough corroboration to ascertain that something is true. It is a tactic that works for this kind of in-depth investigative journalism carried out over a longer period (usually two months in this case) but not one which Marie thinks works well for breaking news, as there is just not time to present a full picture using citizen material. She also stressed that the value that citizens provide is their ability to witness, rather than their opinion on what is going on.

Moving into multimedia

Marie records some of the conversations she has with participants so that she can add some audio to the investigations. For the second investigation, on different uses of mobile phones, she started to make maps that showed the location of the participants, so that readers could click on a country, see who participated and listen to sections of interviews. "People liked it a lot," she commented, and added that she is very keen to make a "truly multimedia story with sound, pictures and video." The problems are that it is extremely time consuming, and she has learnt that it is difficult for people in African countries to get good quality pictures.



Funding

Carrying out these projects is extremely time-consuming, Marie explained, adding that she often produces about six articles over a two month period. For now, RFI are willingly funding her to start more investigations, but she does not know how long this will continue, and although she would like to see this sort of journalism grow, she is not sure whether it would be possible could find another media organisation who would be willing to pay journalists to do a similar thing in this economic climate. Investigative reporting is suffering at many traditional news outlets. Another option she mentioned would be to seek funding from NGOs or international organisations and investigate topics about which they wanted to know more.

Value of investigations, goals moving forward

The investigations are filling an important role in identifying and exploring some of the African continents technological obstacles: as Marie commented, she has "information you couldn't get another way." And some of the discoveries she has made have the potential to make a significant impact, if enough attention can be drawn to the subject. The investigations have revealed, for example, the extremely high costs that foreign telecoms providers such as France Telecom charge for Internet access in African countries, and the fact that there were new computers locked away unused in some African classrooms. The press response to the investigations has been positive, with a extract of the third report recently published in French paper Vendredi in its 'best of the Internet' section. NGOs have also been enthusiastic, Marie said, agreeing that the investigations were accurately portraying the situation in the field.

Marie's goal is to find a way to communicate with people who are not connected to the Internet, as evidently, it is a minority who have web access on a regular basis, as well as making the form of the reports more interesting with an increased multimedia focus. It is by no means 'popular' journalism; Marie herself admitted that many people outside the continent "just don't care" about Africa, but it is bringing attention to issues that matter and giving a voice to people who would be unlikely to have had such an opportunity otherwise.

There has been much discussion of the state of regional press in the UK recently, particularly at government level, and a recent early day motion in the Commons in favour of supporting local journalism gained the signatures of over 100MPs. Much of the debate has surrounded the best way to help local newspapers and their journalists, and has centred on whether or not to relax strict merger rules. However in the Guardian, Stephen Moss has written a very interesting article more focussed on how events are unfolding at local level.

In Long Eaton, Moss demonstrates how the loss of the local paper (the Long Eaton Advertiser was closed down by Trinity Mirror in October) has had much more of an affect upon older members of the community, whilst younger members are happy to get their news online or buy the Nottingham Evening Post in its place. "The people who can least afford to be connected to the new world are also those keenest on being involved in their local communities," Mark Dodson, head of regional media at the Guardian Media Group says, in reference to a hypothetical world without local newspapers.

The Telegraph and the Times are training their staff to optimise content in a bid to improve rankings by attracting users to their sites.

As part of general plans to overhaul newsroom operations, more and more newspapers are beginning to rethink their search engine optimisation strategies which not only improve the online experience for the user, but also lead to a rise in traffic, as the latest figures from the Audit Bureau of Circulations Electronic (ABCe) show.

The long-term prospects for US newspapers such as the New York Times and the Los Angeles Times "may more profoundly affect the destiny of the United States" than those of the key banks that seem critical to resolving the financial crisis, according to Albert R. Hunt, writing in the International Herald Tribune. The "devastation" of the industry has led to the decimation of overseas and Washington coverage, he believes.

Free Press founders John Nichols and Robert W. McChesney propose a solution to the demise of the American newspaper: give all Americans an annual tax credit for the first $200 they spend on daily newspapers. According to their plan, newspaper dailies would be required to publish at least five times per week and maintain a substantial length with less than 50 percent advertising. They maintain that this way the government pays for citizens to receive a free daily newspaper subscription, but the taxpayer is allowed to pick which paper.

In an article for the Nation, Nichols and McChesney outline the importance of the printed newspaper in maintaining democracy and examine the problems facing the newspaper industry. They believe the death of the newspaper would mean the loss of independent scrutiny of the government and politicians and also of public accountability for their policy and actions. Yet, Nichols and McChesney support government intervention as necessary for the preservation of its own watchdog.

At South by Southwest 2009, the talk entitled 'User Generated Content: State of the Union', was chaired by Chris Tolles of Topix.com, who said that the concept of UGC is "integral" to the Internet. He compared the top 10 sites now with those from 10 years ago, and noted the shift towards user content frameworks such as YouTube and Facebook. With regard to online news publications, the option for users to comment at the end of articles is common practice - although not without its problems.

Todd Morrey of Moss RackSpace's cloud project pointed out that whilst UGC may be all over the Internet, the existence of "mob mentality" results in a reliance "on humans to stay in front of the site and monitor it". This reliance in some ways detracts from the entire focus of UGC, although doesn't detract from its evident popularity. In reference to Obama's much discussed use of social media in his election campaign and inauguration, and the ongoing saga of how to make money from free and user generated online content; Tolles stated "if you can get elected on this stuff, you can certainly make some money from it".

The Seattle Post-Intelligencer printed its last ever issue yesterday, 17 March 2009, and is looking at an online-only future. Parent company Hearst decided it could not afford to keep the paper open in its current form after it lost $14 million in 2008, and after trying and failing to sell it, they proceeded to stop the presses but keep the website. The P-I is not the first paper to make such a move, but it is by far the largest US publication so far. What does this closure mean for the paper and the people of Seattle, and what are the implications for the wider industry: will other papers follow suit?

The cost of keeping the Seattle P-I's website should be a fraction of the cost of printing the paper: Poynter's Rick Edmonds estimates costs have fallen by 80%. Staff numbers have been reduced from 165 to 20, including just one photographer, and the site will be less like that of a traditional newspaper and more like the Huffington Post, according to the New York Times, as it will have limited original reporting and consist largely of links, advice and commentary, with several local columnists. It will repackage some health and home material from Hearst's many magazines, and has about 150 unpaid bloggers who will continue to provide content. The original reporting will focus on more hard-hitting news such as government, spending and crime, said P-I executive producer Michelle Nicolosi.

Seattle will be left as a one-paper town: the Seattle Times is now the only major daily in the city and although it should benefit from no longer having competition from Hearst's paper, it will no longer be sharing printing, delivery, advertising and marketing expenses with the P-I, as it had been for more than 20 years. P-I subscribers will automatically start to receive the Times instead.  It remains to be seen whether the paper will flourish or continue to lose money. The P-I's new most direct competition is a non-profit local news website focusing on the Northwest, CrossCut.com.

How should the web-only paper tackle the competition?

This huge change for the P-I can, and arguably should, be seen as an opportunity to revamp its site and be a front-runner in innovation. Online news leaves plenty of room for original development and possibilities for increased interaction with readers, personalisation options and linking are particularly relevant for local papers such as the P-I. It is "an adventure in journalism," according to columnist Joel Connelly. Slate editor Jack Shafer called upon Hearst to plunge into experimentation by sending in the "interactive cavalry," as everything that the publisher learns in Seattle can be used at its other newspaper sites. Examples he suggests are going hyperlocal, updating the site as much "as humanly possible," and to hire as many developers as they can. Rick Edmonds seems to be in agreement, writing that as long as losses are kept low, the P-I could be an effective "real-time test of what works and what doesn't in an online-only local site." And Nicolosi has promised that the paper will "experiment a lot, fail fast" with what is on the site: if something is not working they will cut it immediately and try something else.

Does going online-only make business sense?

The paper's online traffic is 1.8 million unique viewers per month and is usually more than its former rival/partner, the Seattle Times, which has considerably higher print circulation. And according to Forbes magazine in January, Seattle is the most broadband-connected US city: hence a place seemingly well suited for an online-only publication.

And online readership figures are high: according to the Project for Excellence in Journalism's State of the News Media in the US report just released, traditional media has not lost its audience, rather this audience is shifting online. The Pew Research Center reported at the beginning of the year that the Internet had overtaken print as a primary news source in the US for the first time. This trend is not just American: British papers reported record online readership in January: with the Guardian website boasting almost 30 million unique viewers.

Several other smaller publications have made the switch to online-only over the past few months. The most well-known is the Christian Science Monitor, which announced its intention to cut its daily print edition in October 2008, though it will not actually make the conversion until April 1 this year. The CSM reasoned that its web product had a far wider reach than its print paper, particularly due to its international audience, and that producing the print publication would become untenable as the Christian Science church was preparing to stop its subsidisation. Others include the Monitor in Canada, and the Kansas City Kansan, San Francisco's AsianWeek, Hoy Nueva York and Wisconsin's The Capital Times in the US: all for financial reasons.  

The State of the News Media report, however, argues that it does not currently make sense for suffering papers to "kill their print editions and go online-only" as print still commands "premium ad pricing" and US papers still make roughly 90% of their revenue from print and the average cost of printing and delivering the printed paper is 40% of costs. So, the report believes, why would you cut almost all your revenue to save less then half your costs?

Is online-only the future of news?

Arguably, despite many people's love of print, online is the future of news: how distant a future, it is difficult to say. But the vital, million-dollar question remains: how to actually make enough money out of all these online readers in order to support good quality, in-depth reporting? Nicolosi said that she thinks it is "possible to run an online-only local news site that serves a city's readers well while turning a profit" and that "a digital news product is a viable solution for cities whose papers can no longer afford to operate." She seems to be convinced that the paper will make money online, but gives no indication of how this will happen. With the traditional ad-based business model proving less and less effective as online advertising prices fall, will the P-I come up with an innovative strategy? One of the major criticisms of the industry in the State of the News Media report was the lack of innovation in the sector in terms of business models. Nicolosi has assured readers that she is willing to try out new things on the site, but will the paper be as experimental in terms of business models?

For an online-only operation, the incentive to try to make money from Internet readers is surely greater than for a print publication with a website. And if the P-I does manage to find a way to support itself, whether through being successful enough to generate sufficient advertising revenue, or by adopting some kind of paid content system, the model will undoubtedly be looked at very carefully by other suffering papers around the world.