The Los Angeles Times is a prime example of a major American metro newspaper whose national and international news is trumped by news agencies and larger papers like the New York Times while its regional coverage remains inferior to local publications. Currently faced with huge losses in circulation coupled with pressure from shareholders, LAT is struggling to redefine itself in order to maintain its relevancy. A two-pronged approach is necessary: exploit local resources and diversity while overhauling the substandard website.
Between analysts delivering ominous forecasts about the future of print media and the chaos of messy media group breakups, the American newspaper industry is going through turbulent times. From this uncertainty, a pattern is slowly emerging: the delisting of newspapers.
They might think that they're "getting it" but according to some media pundits, The New York Times and The Wall Street Journal are still dragging their feet in the transition to digital.
