Results matching “newspaper advertising conference d”

Newspaper companies have been successful in generating audience and attention with their digital platforms. But the Holy Grail for newspaper companies is how to produce significant revenues online.

Companies that have had success in making money from the web -- from citizen journalism, cross-media advertising, web TV, mobile and other digital strategies -- will be featured in the World Digital Publishing Conference & Expo, to be held in Amsterdam on 15 and 16 October.

Speakers at the World Association of Newspapers event will include Caroline Little, CEO of Washingtonpost.Newsweek Interactive, Manual Mirat, CEO of Prisacom in Spain, Eric Scherer, Business Development Director of Agence France Presse's Olympics coverage, Jorma Harkonen, Director of Bonnier's MTV3 mobile strategy in Finland, and many others.

Full details of the event, which will be held back-to-back with WAN's annual Readership Conference & Expo, can be found here.

At the Future of Journalism conference Jeff Jarvis, journalism professor at City University New York, MediaGuardian contributor and BuzzMachine blogger, offered 10 questions news outlets should be asking themselves and the Guardian in particular. Here's a selection:

1 - "Who are we?"
History is "full of companies that had failed to answer this question and lost their way", said Jarvis.

He discussed how AOL could have become what Facebook is today if they hadn't been sidetracked into thinking they were a "content company." Likewise, Yahoo could have become what Google is, if it had embraced the fact that it was "really an advertising company."

In his opinion, the Guardian is "increasingly a 'community' company" but future growth could stem from thinking of the paper as a "platform" or "network". News organizations should try to "collaborate and mobilise" effectively, perhaps by including audience reports of news events. 

3 - Are we generous?

This may be done by "sharing technology, supporting people with the Guardian ad network" and "allowing people to be stars in the outside world", reported the Guardian.
 
5 - Are we findable?

News websites should be findable and should include "distributed content, content that is open for developers to build applications (or widgets), content that is findable on social media, and content that can be consumed on mobile."

Newspaper websites should act like platforms, sharing "knowledge and promotion and traffic and advertising and branding" Jarvis said.

Other questions for newspapers to ask themselves include:

"Are we inventing new narratives?"
"Are we in data layers?"
"Are we having fun yet?"
"Are we agile?"

Source: Guardian Online

See Also:
@Future of Journalism: the benefits of Twitter
@Future of Journalism: reporting celebrity news

In the days after the 61st World Newspaper Congress and 15th World Editors Forum, the debate was still raging:
Will print products remain the core business model of the newspaper industry in the long-term?
Will digital platforms become newspapers' primary source of distribution and revenue?
Or will both print and digital work side by side to sustain newspaper journalism?
Guardian Comment is Free columnist Roy Greenslade and World Association of Newspaper CEO Timothy Balding sounded off on the topic.

Greenslade struck first. Having attended the conference, he pointed to what he considered a divide between publishers and editors and their respective conference programs; "The congress, the publishers' conference, was dominated by the upbeat statistics about the good health of newspaper sales, newspaper launches and newspaper profits"... "Yet all the discussions at the editors' forum were dominated by how to deal with the decline - whether rapid or gradual - of newspaper circulations and the accompanying flight of advertising as people turn their backs on newsprint in favour of the internet."

Balding responded by noting that, on the whole, global newspaper industry figures are positive. Circulations are up in 105 nations and stable in 31. Paid titles are up in 85 countries and stable in 83. But this doesn't stop at print. The Congress, Balding pointed out, gave many examples of traditional publishers succeeding in the digital realm and shared multimedia strategies with their colleagues from around the world. WAN continues to do "absolutely everything we can to make sure that our publishers and our editors receive the best and most reliable information about digital developments and the best success stories on their successful exploitation," said Balding. The association does not "pretend... to know the digital future."

Perhaps the real divide comes not from the publishers and editors at the World Newspaper Congress, but rather from developed and developing nations. It is no surprise that in the United States and many countries in Western Europe, print newspapers are experiencing declines in circulation and profit margins. These papers have had trouble making up for lost revenues on the Web. On the other hand, newspapers in developing countries such as India and China are witnessing huge growth and will continue to do so for years to come. Their digital offerings and revenues will also increase as Internet and mobile penetration rapidly spread.

The essence of the Congress, is to bring papers from these nations together. It is the platform where they share ideas; new ways to create and distribute content, strategies for reaching new audiences, and creative ways to make money in print and online. And sharing ideas between different markets will ensure that the newspaper industry, in both developing and developed nations, will continue to flourish.

Atex, provider of mission-critical software solutions and services to the global media industry, has acquired of Polopoly, which develops web publishing and content management systems. With this acquisition, Atex hopes to provide a single global vendor for delivering news and advertising through different mediums.

John Hawkins, Atex Group CEO says, "With our roots firmly established in the print world, Atex recognises the shift from print to online and the market trends driving the shape of the industry. Atex wants to see 50% of its revenues come from web-centric, mobile and video applications by 2011."

Atex DNA is designed to "help create innovative revenue sources, reduce operating costs, and engage both younger and older audiences," according to its website. Based in Stockholm, Sweden, Polopoly AB's platform is designed to maximize efficiency in media utilization by offering tools to easily create and manage websites and providing "highly interactive, collaborative and community-focused experiences for visitors" on a variety of digital devices.  
 
Hawkins adds, "As a business partner with the World Association of Newspapers in the SFN (Shaping the Future of the Newspaper) project, we have developed a roadmap for our customers based on our Atex DNA strategy, and this acquisition of Polopoly continues to demonstrate Atex's engagement and understanding of our customers' needs going forward in bridging the print and digital media worlds."

Four editors in chief will be talking about ATEX and Polopoly in a session on content management systems at the World Editors Forum Conference which will be held in Sweden this year.

For more information on the World Editors Forum Conference, click here.

Source: ATEX through IFRA Executive News Service
 

A wave of outsourcing will begin in 2008 in the newspaper industry according to a survey of 15 private company executives done by Deutsche Bank analyst Paul Ginocchio.

There’s no question that video is one of this year’s biggest priorities for newspapers, whether national or local. In this Q&A, the Editors Weblog interviewed Alexander Houben, editor of volksfreund.tv, an online local TV channel launched by the German local paper Volksfreund. Houben describes video’s costs, its effects on journalists and how the editorial content fits the paper's strategy.

At the International Newspaper Marketing Association’s (INMA) first South Asian conference it was discussed that newspapers in India would benefit from a more open exchange of ideas.

Advertisers have long been partners with the newspaper industry. However, now they are looking for changes to boost revenue.

The World Association of Newspapers is organizing two major events in October for the whole of the press industry. The World Digital Publishing Conference & Expo, to be held on Oct. 17-18, and the World Editor and Marketeer Conference & Expo, to be held on Oct. 18-19, will take place consecutively in Amsterdam.

Decreasing circulation and the new media challenge to traditional newspapers prompted Japanese newspapers to cooperate in a digital consortium, Ko Yamaguchi, special advisor of the Kyodo News Agency, told the last session of the 14^th World Editors Forum

Due to the large number of African editors participating in the 14th World Editors Forum Conference and the 60th World Newspaper Congress, the opportunity was seized to make a plea for greater press freedom in Africa. The result was the Declaration of Table Mountain. 

At a publishing conference held by the Newspaper Association of America, Anne MacDonald, chief marketing director of Macy’s, discussed some of the reasons why Macy’s was moving away from newspaper advertising, citing limited national reach as a key issue.

Google Print Ads Director Tom Phillips was at again this week at the Newspaper Association of America's annual convention, touting the benefits of the printed newspaper and pushing his own product which has received warm reviews from newspapers that have used it.

Anne MacDonald, CMO of America's largest department store brand, Macy's, had some words for the newspaper industry at the annual Newspaper Association of America conference, concerning the downturn in department store advertising spend in US papers. Her suggestions included one that sounded like personalized news. Although a rapidly growing trend online, is personalizing individuals' print newspapers feasible?

Yesterday at the Newspaper Association of America's annual conference, Craigslist founder Craig Newmark commented on his free online classified advertising baby, widely viewed as one of the primary factors cutting into newspaper revenues, as well as the state of American journalism, suggesting it needed to lighten up.

At the ‘New Media: The Press Freedom Dimension’ conference in Paris last week experts in Blogging and Citizen media discussed the evolution of this new media and press freedom dimensions. Here, Declan McCullagh of CNET looks at the discussion of the legal divisions and rules between journalists and bloggers.

Nadia Al-Saqqaf, Editor-in-chief of the Yemen Times, has been awarded the 2006 Gebran Tueni Award, a new prize from the World Association of Newspapers to honour an editor or publisher from the Arab region.

These days it seems that consensus is the norm when speaking of the future of newspapers and traditional media. While some are still worrying about declining revenues – especially in print advertising – the rest is raving about the ‘guaranteed’ overtake and prevalence of digital media. So it comes as a surprise when, amidst these pessimistic forecasts, Peter Chernin, chief operating officer of News Corp., says that "traditional media can have a very long life, provided they have leadership."