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On 19 June, Paris' Sciences Po École de journalisme played host to a selection of the world's leading journalism educators (Chile, China, Denmark, Jordan, South Africa, Spain, Switzerland, UK and the USA) who were invited to discuss the "Challenges and Evolution of Journalism Education."

Opening the conference, Bruno Patino, dean of the Sciences PO School of Journalism, said: "The only thing certain is uncertainty," in reference to the news industry, which has seen advertising revenue across developed countries plummet in the wake of the economic crisis and the growing influence of the Internet.

"The future of online writers and journalism in the Gulf is very uncertain," said Saudi radio journalist Samar Fatany. Fatany arrived at this conclusion based on the outcome of a workshop organized by the International Research and Exchanges Board (IREX) to address the challenges of mainstream media in the Gulf.

At the workshop, Gulf online writers, journalists and media professionals from Malaysia, Eastern Europe and the United States (such as senior newsroom editor of the Huffington Post) gathered to debate the role of new forms of media that are changing and reshaping public debate and discussed how to generate more revenue online. The date and location of the event is not disclosed in the article written by Fatany posted on Al Arabiya.com.

The Apple iPhone 3GS, premiered yesterday at Apple Inc's Worldwide Developers Conference in San Francisco, boasts an array of important new features for the newspaper industry and journalism at large. Perhaps most pertinent is the development that content can now be purchased from within iPhone applications. This new functionality presents newspapers with the opportunity to employ subscription and micro-payment structures to monetize the delivery of their content to their mobile phone readership.

Given the recent developments in the newspaper industry, such as the 'secret' meeting held in Chicago organised by the Newspaper Association of America to discuss how to monetise online content, it seems the question is no longer whether papers will begin charging online, but when, and how. And with regards to the iPhone 3GS, will they allow readers to continue to access their content for free, maybe making it harder to shift them to a pay structure in the future, or will newspapers seize this opportunity and begin charging readers as soon as the new OS is released?

A new daily newspaper serving the Detroit area will be launched within the next 60 days, it was announced Tuesday. The Detroit Daily Press, a project of the two experienced publishing brothers, Mark and Gary Stern, arose to compensate for the reduced home delivery of the city's two main daily papers earlier in the year.

"There is a definite need here," Mark Stern asserted at a news conference in the Detroit suburb of Southfield. "People are used to having a newspaper in their hand. ... That's what we're going to do -- provide a newspaper."

In an interesting article published on the Guardian Media website, Jeff Jarvis (right) talks about the changing nature of journalism and advertising, with content generated not just by journalists but - thanks to the Internet - also readers.

"Advertising is failure," declares the American journalism professor in his opening sentence, adding that advertising is a last-ditch attempt to win over customers. "The media pray for such failure because it is advertising that will support them," he notes.

With newspapers working out how to simultaneously appeal to their readers, monetise their content and be successful businesses, some publications are taking unusual steps to do so. Speaking at the World Association of Newspapers' Power of Print Conference in Barcelona, Kylie Davis of the Sydney Morning Herald and Sun-Herald, and Rodrigo Fino of Garcia Media described what steps their publications have taken.

Davis discussed the "sacrosanct" relationship between editorial and advertising, and how the Morning Herald and Sun Herald have toed the line between the two and come up with a profitable solution. They create high quality specialised magazines of 'advertorials', bundled with the newspaper but clearly separated from the main editorial.

For two of the speakers at the Power of Print Conference in Barcelona, completely new approaches - and publications - were the required missing element of the newspaper industry. Peter Vandevanter, vice president of Targeted Products spoke about his company's personalised newspapers - for which he has coined the term 'Individuated'.

Readers receive home delivery of their 'Individuated' newspaper on the days they're free to read it, and personalised 'I-News' delivered digitally on the days they're not. 'I-News' is also available in a printable format for readers that choose to print it, alongside coupons for coffee or other products they ask for - an advertiser's dream! Vandevanter said that advertising rates for the I-product are ten times print advertising rates.

At the first full day of the INMA conference, the ever controversial Jeff Jarvis insisted that "we have to redefine utterly what a newspaper is". He made a distinction between what he described as the old "content economy" contrasted with what he calls the new "link economy". "Content gains value as it gains links," he insisted, "if you're not linkable you don't exist." Continuing with his old/new divide, Jarvis said that news is no longer about people buying a product, but about giving people information and listening to their thoughts on it - he promoted the idea of newspapers fostering better relationships with their readers.

Like Jarvis, Agustin Edwards, editor and managing director of Las Ultimas Noticias (LUN), in Santiago, Chile, emphasises the need for a solid relationship between a newspaper and its readers. However, he moves in entirely the opposite direction to Jarvis in his bid to secure a "purer" reader base: LUN is replicated daily in pdf on the publication's site, a process which makes it invisible to Google. This means the search engine can not use LUN's articles - but nor can it direct traffic to them.

All sectors of the news business have been forced to tighten belts. The great losses in advertising revenue have even infiltrated the annual journalism events, award banquets, and conferences, as a series of cancellations and downsizing have hit the industry.

This spring both the American Society of Newspaper Editors and the Magazine Publishers of America  had to cancel their annual conferences this year, mostly due to likely low turnouts. "We didn't think many people would fly to a resort destination, given what's happening in the business," said MPA spokesman Howard Polskin about the conference, which was supposed to be held in Boca Raton, Florida. Meanwhile, the 16th WORLD EDITORS FORUM has been postponed to 30 November - 3 December.

News Corp CEO Rupert Murdoch declared at The Cable Show, an annual cable television industry event in Washington, D.C, that if papers want to survive, they are going to have to start charging for news online. "People reading news for free on the Web, that's got to change," he said.

International online-only news service GlobalPost launched in mid-January, aiming to fill some of the gaps in English-language international reporting. Its part-time correspondents must be country-based, and are focussed on telling the story behind the headlines, rather than releasing just breaking news. The company is for-profit, and according to co-founder Philip Balboni in an interview just before its launch, it hopes to become profitable in three years. The New York Times took a look at the ways in which it hopes to achieve this.

Media investor and commentator Alan D. Mutter was impressed by GlobalPost's "thoroughly modern business model" which incorporates several different revenue streams. Its free website hosts its correspondents' stories and generates income from advertising. Then there is a premium service, called Passport, which should go online imminently, offering subscribers the chance to interact with reporters via conference calls and meetings, and the option to suggest story ideas. It will also offer access to exclusive reports on business topics, and breaking news e-mails direct from journalists.

At the Emerging Technologies conference this week, Nick Bilton, New York Times design integration editor and user interface specialist, spoke about the Times' latest projects and technological innovations. Though the publication continues efforts to preserve its printed paper despite financial troubles, the R&D lab also works to launch the Times into the forefront of digital journalism. Digital Media reporter Daniel Terdiman describes the new technologies mentioned by Bilton, some of which are only in the beginning stages of research but others that could be implemented in the near future.

The question of paid online content is very much on the newspaper industry's lips at the moment. Though as many newspapers have already tried and failed with online subscription models, alternative solutions such as micropayment or cable TV style packages have been proposed. Bill Densmore, former publisher, journalist and director/editor of the Media Giraffe Project at the University of Massachusetts-Amherst, with the help of an $80,000 fellowship from the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism, is working on a possible scheme which would accommodate both these concepts. His initiative, the Information Valet Project, is an "effort to rally U.S. news and information-industry publishers to participate in a shared-user network for Internet demographic-privacy management, enhanced advertising services and subscription/per click content options." The Editors Weblog spoke to Densmore to find out more about his far-reaching and complex idea.

Not your average online payment scheme

The Information Valet project proposes that all information providers, such as newspaper websites, join together to be part of the same shared user network. A user would have an account with one paper, which would be their 'information valet,' and he or she would use this account to access other sites around the network. Depending on how much information about themselves the user agrees to provide, both the content and advertising on websites in the network would be customised to a certain degree for the individual user, based on demographic data or a user's past preferences. For those users who provide some information about themselves, relevant advertising would be shown, and users would theoretically have their account credited for looking at such ads, in a system similar to that proposed in late January by the Nieman Journalism Lab. .

In practice, Densmore envisages users paying their information valet a set fee per month to have access to a bundle of content from multiple websites, and the advertising revenue would be absorbed by the valet. It would probably be possible, however, to buy some information "a la carte." Any account with an 'information valet' would be portable, so users could move their account to a different provider if they chose, and providers would offer competitive proposals.

Densmore outlined details of the type of non-profit organisation he believes should run the network. "We are exploring the idea of calling it the Journalism Trust Association," and its broad social aim would be to sustain journalism. It would probably own a for-profit association that would actually run the network: it would manage the log in of consumers across the user network, and would "have a facility to make it easy to pay you as a consumer when you look at sponsored information, and charge you for information that you receive as part of a subscription bundle."

The ins and outs for readers, newspapers and advertisers

Consumer
So for the consumer, it would mean that "rather than having breadcrumbs of your persona spread all over the internet with multiple logins and passwords, you can have a relationship with your most trusted information valet."

• Readers agree with this valet on what details they are going to provide about themselves and their preferences, and what packages of information or other services they would like.
  
• Densmore explained that it would thus give the user more control over their privacy as they would know who sees what information about them and they would have the option to block certain websites from seeing their details. And if they wanted, they could choose a 'Swiss bank' style service, where they would not need to provide any details.

Newspaper
For the information provider, the network would allow them to "forge a new kind of trust relationship with the consumer where you are helping them find and have access to the information that they need to get their jobs done in their daily lives." And crucially, it would allow them to receive income from readers as well as from advertisers.

Advertiser
And finally for the advertiser, it means the ability to approach specific people with advertising that is very relevant for them, rather than potentially wasting money on a mass market.

• Advertisers would be marketing to "individual users who are both anonymous yet identified."
  
• Densmore stressed that users will not exclusively see advertisements that correspond to what they have told the system they would like, as often people will find that they are in fact interested in a product that they did not expect to be interested in. 
• Existing advertiser-information provider relationships would be able to continue.

Will it work?

The Information Valet project has already been developed in some detail, and Densmore is working with US newspaper chain Lee Enterprises which has agreed that one of its newspaper sites will demonstrate the 'notion' of the network in April in at a press conference in Washington DC. The Associated Press has agreed to provide Densmore and his team with access to its AP exchange database, which is a very detailed tagging system for content.
 
So the project is well on its way, and Densmore explained that technologically, there should be no difficulty in establishing such a network. However, to be effective, the network has to be virtually all encompassing, so the challenge is "simultaneously convincing a large number of content providers, advertisers and users that this network is valuable and that they should be a part of it." Densmore believes that creating a trusted organisation to manage the network is essential, as is making the network an attractive proposition for the consumer, which would also make it more appealing to the content providers. Densmore hopes that newspapers and other information providers "will ultimately realise that the challenge of having all these essentially incompatible protocols, like railroads with different gage tracks, is not a useful paradigm for them or for consumers," and will all join in.

To charge or not to charge for content

The big question for the media industry is, and the one that would undoubtedly be a crucial factor in its chances for success: could it save newspapers? The complexity of the system, and of the concept itself, appears likely to be one of its first stumbling blocks. People will not be persuaded to use a system that they do not understand. But, if Densmore and his team can take these complicated blueprints and hide them behind an easy-to-use consumer product/interface, they may just be able to pull it off. Whether it will make enough money to support newspapers is another question. As Densmore explained, it is extremely hard at the moment to tell when the idea has not been thoroughly tested.

Considering the current debate on paid content, Densmore's proposal is particularly relevant. Under his scheme, it seems that users would pay for their news, but content would be 'bundled,' meaning no individual subscriptions. Media commentators are fiercely divided between those who insist that paid online news is the only way, and the right way, to succeed, and those who assert that consumers will never pay, and that charging for content is an old fashioned idea that newspapers are returning to to make up for a lack of new entrepreneurship.

The question, as Observer writer Peter Preston put it, is "can content be put back on its pedestal again? Can original investment bring a reward?" He concludes, as the Editors Weblog has, that there is not much that individual content providers can do on their own: "only working together will work." Gordon Crovitz wrote in the Wall Street Journal, one of the few papers which successfully charges for online content, that "people are happy to pay for news and information however it's delivered, but only if it has real, differentiated value." He believes that the question is not "will people pay to access my newspaper content on the Web?" but rather, "what kind of journalism can my staff produce that is different and valuable enough that people will pay for it online?" The Real Clear Politics blog calls for a US industry-wide adoption of a pay wall, managed by the Newspaper Association of America.

Lauren Rich Fine, on the other hand, (writing somewhat ironically in Paid Content) is like many others convinced that paid online content is not the solution, and suggests instead that newspapers try to become the "local ad network that is so sorely missing from the mix," and "prove they are the best editors by pouring all their limited resources into great local stories and investigations, while complementing it with links to the best content on the web." She admits, though, that this will not restore newspapers to what they were financially, and indeed, as yet, the non-profit model or community ownership aside, other feasible alternative money-making schemes have been lacking.

So it would seem that there might be room for a project such as the Information Valet, as newspapers are in dire need of more income. The scheme would involve industry-wide collaboration, which appears to be essential if people are to be persuaded to pay, and the bundling idea would to an extent respect the openness of the Internet. More transparency with regards to the use of consumers' information is also likely to be greatly appreciated, in a time when this issue is also under scrutiny for companies such as Facebook. But Densmore and his team will have to prove that it will be simple enough for the consumer to grasp, and most importantly, that it will generate a significant amount of revenue for newspapers.
 

The media stands accused of failing to foresee the global financial crisis, of a lack of understanding of the issues, and even of having a hand in the problems we now face. The Editors Weblog has been following the debate, beginning with an interview with the Managing Editor of the Financial Times, Daniel Bogler, who highlighted the problem of the media "fanning the flames" of the crisis. Is the media responsible, or are these accusations merely a knee-jerk reaction?

Danny Schechter is a respected investigative journalist and the author of Plunder, a searing indictment of the modern banking system, the role of government in finance, and the greed-is-good mentality. Schechter's book was published one week before the collapse of Lehman Brothers on the 1st of September, and it examines the very problems that were about to unfold. The Editors Weblog spoke to Schechter about the media's failure, the ethics of advertising, responsible journalism, and the cult of the CEO.

Two key failures

Schechter believes that there were two key areas where the media failed. He says that there was little or no examination into the new breed of exotic financial products that caused many of the problems, such as CDO's, and that the media ignored the warnings from community housing organisations of the predatory lending practises in some of America's poorest communities. "This was a big media failure, we were not warned about it" says Schechter. If Schechter's assertion is correct, why did the media fail to fulfil its role? Newspapers, and the media in general, are supposed to be the fourth estate, a watchdog for citizens. Is it a lack of knowledge on the workings of high finance or has the media lost its way and become part of the problem?

Why did the media fail in its early warning role?

Schechter believes that the media failed in its role because of vested interests. He points out that one of the key sources of revenue for newspapers is real estate advertising in weekend supplements and classifieds, as well as advertisements for credit card and refinancing companies. As a result, he argues there is a connection between the real estate and newspaper industry, their future and success are intertwined. Schechter says, "The newspaper industry is the marketing arm of the real estate industry. In some cities you actually had newspapers getting a piece of the action of sales through the ads that they generated. So they were actually part of the corruption of this whole relationship. So of course there was little real scrutiny about what was actually happening in the neighbourhoods where houses were flipping, where people who couldn't afford to buy houses were buying them with bogus mortgages. Newspapers were making money on the sales of these homes."

Schechter argues that after the dot.com bubble burst back in 2000, all the advertisements from these new emerging businesses stopped, so the $3 billion in lost advertising revenue for the media industry had to be found somewhere. Schechter puts forth that credit card companies and refinancing firms stepped into the gap. He points out that the majority of people do not automatically spend money that they don't have, but it was marketed to them through the media in advertising and life-style supplements. Most of the money that the media makes in advertising is in the last quarter in the run up to Christmas, newspapers run articles on the best presents to buy, and so forth, all of it driving a concept of "buy and shop" which "stimulates consumption." Schechter says, "for me, on the consumer front newspaper's are a marketing instrument and on the investment front it's a confidence building instrument. The media was part of this whole sales machine, and it happened at the same time that newspapers were cutting back on investigative reporting, and ironically expanding business news targeted at the business world; not at the general public, not on the economy and how it affects you and me."

Has financial journalism lost its teeth?

Another criticism levelled at business reporters is that they are too close to Wall Street and the City, and have too much respect for the institutions they are supposed to be examining. John Friedman of MarketWatch was at the press conference announcing the Bank of America's acquisition of Merrill Lynch and wrote, "the media were so polite and deferential to the two CEOs; they behaved as if the press conference were a victory lap for the financial services industry." Schechter believes that "business men are seen as heroes" and it's all part of the "cult of masters of the universe"; he cites the endless sycophantic articles about Bill Gates of MicroSoft and Richard Branson of Virgin. He argues that there is a kind of "cultural embedding, as financial journalists cover business, they become part of the scene, they identify with the players, go to the parties, they are increasingly in a world of fewer and fewer people that is cut off from the mainstream of American life." He believes that many financial journalists want to be like these Masters of the Universe that they write about every day.

Schechter also says that there is no real pressure at the top of media organisations to thoroughly investigate these companies. Thee reason being that they would be investigating their advertisers. As a result, there is no impetus behind financial reporting, no push for the truth and the heart of the story, not enough cynicism.

Furthermore, with the advent of multi-platform publishing and shrinking newsrooms, journalists are frequently, "fireman, going from one fire to the next. When you are doing that, there is very little time for reflective analytical reporting."

Where is the counter-narrative?

During an interview recently on the Editors Weblog, the FT's Managing Editor Daniel Bogler said, "It's unfortunate that the financial literacy and understanding of how things work in the City and of basic accounting and so on, is actually very thin in financial journalism." Schechter agrees with Bogler's point saying, "You have people who are not really very well educated covering these issues. Hence they go to a briefing and a company gives them a story, and they don't really have a counter-narrative."

Reviewing his argument, Schechter's assessment of the media is damning indeed; but it is not unilateral. Schechter points out that many newspapers and bloggers are asking the right questions and searching for the truth in this financial crisis. He cites the UK's Telegraph and Guardian newspapers, saying they "have been way ahead. I find the coverage of the British media better, and increasingly much more critical of what is happening."
 
Omission and Commission

Looking back over the rapid collapse of the world's financial markets, and the uncertainty ahead, Schechter says it is, "a financial system failure, a regulatory failure and a media failure. Everyone is willing to talk about the first two, but they are not willing to discuss the last one. We are all in this. It's a media failure of omission and commission."
 

Success of the Web? Try Newspaper Values With a New Twist
Caroline Little, Adviser to Guardian News & Media and former CEO and publisher of Washington Post/Newsweek Interactives, United States:

"Keep one foot rooted in the core journalism values of the core product, and one that happens to be delivering the most revenue, and with the other, stretch as far as possible to try new things in this new medium."

"The news websites share the same journalistic values as the newspapers, but the web folks also are working in a medium that's indisputably different, one that requires trying new things and sometimes going down in flames," she said. "Fear of failure can be debilitating. All we have to lose by being too conservative is everything."

Newspapers around the world are facing a challenging time, not only because of the current difficult economic climate and declining advertising revenues, but also because of the ever more rapid push to multi-platform publishing and the changes to the operation that this has involved. Is it time the whole operating model underwent a shake-up? Neil Benson, Editorial Director - Regionals, at Trinity Mirror believes that newspapers need to radically overhaul the entire structure and that, being from a "conservative industry", they have been "overly-cautious" for far too long.

Benson, and the three Editors of the Birmingham titles affected, have rewritten the rulebook on workflow and newsroom management at the Birmingham Post (Editor Marc Reeves - business orientated newspaper), Sunday Mercury (Editor David Brookes - tabloid) and Birmingham Mail (Editor Steve Dyson - a popular evening paper); and the new system is scheduled to go live in mid-October. Benson says that in previous recessions for the media industry, the standard way newspapers have responded is to cut the pagination of the paper and axe staff, but Trinity felt that this was simply "inadequate". Benson says, "The financial pressure is nothing new, but the additional factor is the internet and convergence and the effect that this is having on the industry, so we felt that rather than do the straightforward cost-cutting, we needed to do something much more imaginative." The Editors Weblog spoke to Benson to get all the details.

Rethinking workflow

Trinity Mirror has been using the same tried and tested newsroom workflow as most other newspapers, ie, (1) journalist writes the article, (2) submits it to the news desk, (3) designer fits the story into the page, (4) sub-editing desk scrutinizes, and (5) final revision and publication. This whole system has been completely turned on its head, with Benson stating, "We are truly a multi-media business now, so lets structure for that." The old five-step system has now been honed down to just three steps: create, place and complete. Benson says that not only did they have to look at the overall operating costs in the current difficult economic climate, but they also wanted to fully integrate multi-media working practises into the operation. With the advent of new publishing platforms, such as mobile and the Internet, newsrooms have had to adapt rapidly and have thus frequently "bolted-on" on new practises to the traditional model. Benson wanted to revamp the whole process so that multimedia is fully integrated into the operation.

The new workflow system is as follows:

1) Reporters - who will now be known as multimedia journalists*, - create the content.
2) Send to the "Multimedia" desk where a newly trained multi-skilled team will not only check the copy but also place it into heavily templated pages. This is the key step in the reinvention; here Trinity have merged the news editing and production function into one.
3) Page finishing, revising and tidying up.

Benson says he cannot remember such substantial changes being made to a newsroom in 35 years. Not only will this system help to cut costs and integrate multimedia publishing, but it will also cut down on the time between a reporter finding a story and it appearing in print or online. Furthermore, the three titles at Trinity Mirror Midlands will all be sharing a newsroom; so if a big story breaks the merged newsroom can push more resources towards the story and cover it more thoroughly than was ever possible before.

Integrated newsroom - open space and collaboration

One of the key areas where the changes can be seen is in the newsroom team itself; the individual Head of Content or Head of Sport for each title will be merged and will now work across all titles and channels. Furthermore, the whole team, including advertising and sales, will all be on one floor working together.

In the centre of the new newsroom (the whole team is moving to a new purpose-designed site in Birmingham in about a month's time) there will be a structure that Benson describes as being "like a broken doughnut" (ie, a round structure, open at two points for exit and entry) which is the multimedia desk: everything will be directed from this central hub. It will also contain the conference table where all of the news meeting will take place, making it open to the entire staff rather than in the Editors office behind a closed door as in the past. This structure also enables the multi-media desk staff to always be at their workstations even during the news meetings.

Furthermore, over the summer, a new publishing system was introduced called "Content Watch" (produced by a MediaSpectrum) which is completely web-based making it possible to file copy and sub copy from anywhere.

Training journalists: the "nuts and bolts" of integration

The training programme undertaken to make this radical change in structure possible has been comprehensive. Benson describes the training as "nuts and bolts" and philosophical, ie, enabling the team to "think" multi-media when they are working.  Staffers are all being equipped with laptops for filing on the move and Smartphones (Nokia 95 Smartphones for shooting video, streaming video, and take digital pictures), so there have been practical training sessions for the new kit, being led by the Head of Multimedia and the editorial training manager.

The team have brought in Paul Bradshaw from Birmingham City University, who has an online journalism blog, for the philosophical side; the sessions involve talks on multimedia and issues surrounding it for senior staffer, who will then "percolate this knowledge down". The staff have also been attending a series of multimedia awareness sessions led by Andrew Dickinson from the University of Central Lancashire, who also has a journalism blog.

Benson is very clear on the importance of this training programme, "We are asking people to do something very new, and unless you invest in the training it is not going to work."

Managing the team through unfamiliar waters

Another key consideration for Trinity Mirror in this reinvigoration of its newsroom has been its staff. The process resulted in 65 voluntary redundancies at the newspapers and this understandably caused concern for staffers at the group's Birmingham titles. Furthermore, with the whole workflow system being turned on its head, staffers were required to apply for roles within the new structure. This, reports Benson, was a difficult decision and one "not taken lightly". However, the changes in structure are so radical that they felt it was necessary to take this step to underline the enormous change the Birmingham titles were undertaking, and for the staff to truly consider if they wanted to be involved in it. Benson reports, "We had our eyes open, we expected a big reaction."

Bearing this in mind, management moved ahead quickly and launched a consultation period where staffers had one-to-one sessions to discuss concerns and ask questions. Rapidly after, the job application process started.  

The UK's National Union of Journalists took a role in the process, telling management that they would fight any forced redundancies; thankfully, the voluntary process proved successful and a strike was averted. Benson reports that communication was open with the union throughout the process.

With hindsight?

Trinity Mirror Midlands is nearing the finishing line in this whole process, but with the benefit of hindsight, would they have done anything differently? Benson says that he does not feel that there is a "fundamental" in the process that they got wrong. He does believe that the communication process with staff is vital and needs to be as open and detailed as possible. For Trinity, communication has been, "pretty good, but more would have been better."

Furthermore, with the office move planned well in advance and with Trinity's desire to undertake the changes before the office move so teething problems could be ironed out, lack of time was an issue. Benson says, "Ideally, a bit more time, but then again I have been involved in projects in the past where you can give yourself too much time. Being journalists, we all like a deadline."

* The multimedia journalists role now involves shooting video, taking picture, and so forth, as well as being equipped to file from anywhere with the new web-based publishing platform.

At the Free Paper Conference in Madrid, managing director, Lawson Munchaster reported that City AM, the free business newspaper, is launching in Manchester and Edinburgh in Spring 2009. The total circulation outside London will be approximately 50,000.

The circulation in London will be increased to 150,000 over the next few years.

The newspaper, which was launched three years ago, has reached beakeven and saw its readership increase to 233,000 in Q2 2008, moving up from 100,000 at launch and 170,00 in 2007.

City AM targets affluent, city-worker readers in the London market. Initially the newspaper ad difficulties as it was only handed out in the city outside tube stations, so readers could not read it on their commute. City AM adopted a new distribution model to resolve this issue whereby readers in specific areas in London could pick up a copy before they entered the subway. This move resulted in average reading time going up form 11 minutes to 18 minutes.

The new distribution method is "self selective" according to Munchaster: "people who are not interested in business simply don't pick up the paper."

City AM saw advertising go up with 38% from January to August 2008, although the UK advertising market in total saw a drop of more than 10%. The newspaper has seen growth in "local businesses," but many "local" businesses are in the London city square mile.

Source: Newspaper Innovation

As the media landscape changes, seven longstanding competitors in the French newspaper market have been working together in an unprecedented way to test whether e-paper is a viable device to take newspapers forward. However, now that the test is over, each seems to have formed a different opinion on how to take this new publishing platform to the next level.

Electronic paper, or e-paper, is a portable display technology designed to mimic the appearance of ordinary ink on paper. It can be refreshed or rewritten countless times, thus negating the need for dead-tree paper. With rapidly rising paper, printing and distribution costs, such a device could be a boon to newspapers everywhere - if readers accept the device.

To gauge public demand for e-paper, the three main national French dailies, Le Monde, Le Figaro, and Libération; the sports paper L'Équipe; the tabloid, Le Parisien; the business paper, Les Échos; and the entertainment-magazine Télérama, joined forces with telecommunications company France Telecom to test the Read&Go e-paper device. The survey group consisted of 120 people and took place over the course of the past few months. Having recently ended the test, Le Monde, Les Echos and Le Figaro revealed their findings.

Le Monde's sceptical optimism

According to General Director of LeMonde Interactif, Dao Nguyen, newspapers have felt compelled to design their own e-paper device. At the IFRA International E-Reading Conference in Paris, Nguyen said that the reading experience of newspaper content on the current devices in the market - for example the Kindle and Sony E-Reader - is unsatisfactory, going so far as to say, "There is no newspaper experience on a Kindle. They have shoved a newspaper into a book device." Nguyen feels that the makers of the current e-readers did not consider newspapers at all when designing the devices, commenting, "I don't blame them. Amazon is interested in selling books through Kindle."

However, despite these issues in its conception, Le Monde reported some positive findings from their e-paper trial with Read&Go. For instance, e-reader users read the device in the same fashion as they read a newspaper's print edition, ie, spending 20 to 30 minutes reading the news in one sitting. These numbers are much higher - and better for advertising revenue - than those of reader time spent with online editions, where people scan headlines and hop in and out throughout the day. Furthermore, the trial users were positive about the experience. According to an article in the New York Times, at least one user of the Read&Go device enjoyed the fact that it is both usable in direct sunlight, something difficult with a computer screen, as well as in complete darkness, which is impossible with a printed newspaper.

Following the test, Le Monde said it needs time to crunch the numbers and consider the statistics before fully committing, but that early indications are positive. Nguyen hinted that Le Monde feels confident that the relationship it has with its readers is strong enough that the paper will be able to sell a branded reader, possibly with subscriptions to Le Monde content. However, Nguyen refused to confirm if Le Monde is taking its e-paper experiment forward.

Les Echos: Want newspapers to work together

Contrary to the branded approach voiced by Le Monde, Philipe Jannet, Electronic Publishing Editor of Les Échoes believes that newspapers need to work together if they are to succeed with the new platform. During his presentation at the Ifra conference, he reported that users like to access many different news sources and therefore, a proprietary device will not work. Jannet believes that the newspapers must "own" the news they produce and pool their resources with other newspapers, thus having access to a pool of articles, much in the same way as Google News or Yahoo! News.

Les Échoes, according to Jannet, wants newspapers to group together to "sell articles", for example if a user is interested in the Cannes Film Festival, the news sources can provide the client with all the information they have on it in bulk. He expects a future where newspapers do not necessarily just sell newspapers with the new technology, but sell individual articles.

Le Figaro: E-Papers are the "Third Possibility"

In the same way that Jannet feels that newspapers should bundle content with other providers on e-readers, Clement Courvoisier, Digital Marketing Director of Le Figaro, was happy to have joined forces with the group of seven newspapers in order to test the device. Not only did it allow Le Figaro to share the expense of the experiment, but it also showed Le Figaro that there exists a "third possibility" to print papers and online editions.

Courvoisier does not expect a significant amount of extra work for newsroom staffers if the platform is introduced, as content is uploaded to the e-reader device much like it is to Le Figaro's website. Courvoisier stated that the there had "not yet" been any newsroom reorganisation due to the experiment, but he stated that it is still only in test phase.

During the test, no extra content was produced for this platform, Le Figaro used online articles for Read&Go; once again this could change further down the line if the product is released.

As at Le Monde, the visual style will be closer to that of the print edition. This is interesting as the news will be electronically provided making it conceptually closer to online, but perhaps because of its "hand-held" nature, the newspapers want it to reflect the print edition.

One consumer, multiple reading devices?

Despite the positive trial results, the path ahead remains unclear. A limited release of the product to test the waters seems the most sensible way to go - and a comprehensive advertising campaign - this is the type of product that consumers will either fully embrace or completely reject.

During her speech, Le Monde's Nguyen envisioned a future in which individuals have many devices for reading, but this seems an inconvenient and expensive prospect. What is more likely is that one device that meets all consumers various needs, including newspaper reading, will be the most successful.

Source: IFRA International E-Reading Conference, New York Times

A UK electronic paper display technology company, Plastic Logic, is gearing up to launch its version of an electronic newspaper reader.

It has a lightweight plastic screen more than twice the size of an Amazon Kindle or Sony Reader. The new addition to the market is scheduled to be introduced at the Demo conference on Monday, according to the New York Times.

It is the size of a copier paper, and can be continually updated via a wireless link. The new device can store and display hundreds of pages of newspapers, books and documents. It has a black-and-white display developed by the E-Ink. This first display weighs just two ounces more than Kindle, and is about one-third the Kindle's thickness.

Esquire, a magazine owned by Hearst, is unveiling a cover that features E-Ink's technology. A 10-square-inch display on the cover of Esquire's October 2008 anniversary issue flashes the theme 'The 21st Century Begins Now' with a collage of illuminated images, according to AP. On the inside cover, a two-page spread advertising the new Ford Flex Crossover features a second 10-square-inch display with shifting colors to illustrate the car in motion at night. The display has six batteries and two computer chips.

Esquire is printing 100,000 of these innovative copies.

Source: EJC Media and PaidContent.org

Newspaper companies have been successful in generating audience and attention with their digital platforms. But the Holy Grail for newspaper companies is how to produce significant revenues online.

Companies that have had success in making money from the web -- from citizen journalism, cross-media advertising, web TV, mobile and other digital strategies -- will be featured in the World Digital Publishing Conference & Expo, to be held in Amsterdam on 15 and 16 October.

Speakers at the World Association of Newspapers event will include Caroline Little, CEO of Washingtonpost.Newsweek Interactive, Manual Mirat, CEO of Prisacom in Spain, Eric Scherer, Business Development Director of Agence France Presse's Olympics coverage, Jorma Harkonen, Director of Bonnier's MTV3 mobile strategy in Finland, and many others.

Full details of the event, which will be held back-to-back with WAN's annual Readership Conference & Expo, can be found here.

At the Future of Journalism conference Jeff Jarvis, journalism professor at City University New York, MediaGuardian contributor and BuzzMachine blogger, offered 10 questions news outlets should be asking themselves and the Guardian in particular. Here's a selection:

1 - "Who are we?"
History is "full of companies that had failed to answer this question and lost their way", said Jarvis.

He discussed how AOL could have become what Facebook is today if they hadn't been sidetracked into thinking they were a "content company." Likewise, Yahoo could have become what Google is, if it had embraced the fact that it was "really an advertising company."

In his opinion, the Guardian is "increasingly a 'community' company" but future growth could stem from thinking of the paper as a "platform" or "network". News organizations should try to "collaborate and mobilise" effectively, perhaps by including audience reports of news events. 

3 - Are we generous?

This may be done by "sharing technology, supporting people with the Guardian ad network" and "allowing people to be stars in the outside world", reported the Guardian.
 
5 - Are we findable?

News websites should be findable and should include "distributed content, content that is open for developers to build applications (or widgets), content that is findable on social media, and content that can be consumed on mobile."

Newspaper websites should act like platforms, sharing "knowledge and promotion and traffic and advertising and branding" Jarvis said.

Other questions for newspapers to ask themselves include:

"Are we inventing new narratives?"
"Are we in data layers?"
"Are we having fun yet?"
"Are we agile?"

Source: Guardian Online

See Also:
@Future of Journalism: the benefits of Twitter
@Future of Journalism: reporting celebrity news

In the days after the 61st World Newspaper Congress and 15th World Editors Forum, the debate was still raging:
Will print products remain the core business model of the newspaper industry in the long-term?
Will digital platforms become newspapers' primary source of distribution and revenue?
Or will both print and digital work side by side to sustain newspaper journalism?
Guardian Comment is Free columnist Roy Greenslade and World Association of Newspaper CEO Timothy Balding sounded off on the topic.

Greenslade struck first. Having attended the conference, he pointed to what he considered a divide between publishers and editors and their respective conference programs; "The congress, the publishers' conference, was dominated by the upbeat statistics about the good health of newspaper sales, newspaper launches and newspaper profits"... "Yet all the discussions at the editors' forum were dominated by how to deal with the decline - whether rapid or gradual - of newspaper circulations and the accompanying flight of advertising as people turn their backs on newsprint in favour of the internet."

Balding responded by noting that, on the whole, global newspaper industry figures are positive. Circulations are up in 105 nations and stable in 31. Paid titles are up in 85 countries and stable in 83. But this doesn't stop at print. The Congress, Balding pointed out, gave many examples of traditional publishers succeeding in the digital realm and shared multimedia strategies with their colleagues from around the world. WAN continues to do "absolutely everything we can to make sure that our publishers and our editors receive the best and most reliable information about digital developments and the best success stories on their successful exploitation," said Balding. The association does not "pretend... to know the digital future."

Perhaps the real divide comes not from the publishers and editors at the World Newspaper Congress, but rather from developed and developing nations. It is no surprise that in the United States and many countries in Western Europe, print newspapers are experiencing declines in circulation and profit margins. These papers have had trouble making up for lost revenues on the Web. On the other hand, newspapers in developing countries such as India and China are witnessing huge growth and will continue to do so for years to come. Their digital offerings and revenues will also increase as Internet and mobile penetration rapidly spread.

The essence of the Congress, is to bring papers from these nations together. It is the platform where they share ideas; new ways to create and distribute content, strategies for reaching new audiences, and creative ways to make money in print and online. And sharing ideas between different markets will ensure that the newspaper industry, in both developing and developed nations, will continue to flourish.

Atex, provider of mission-critical software solutions and services to the global media industry, has acquired of Polopoly, which develops web publishing and content management systems. With this acquisition, Atex hopes to provide a single global vendor for delivering news and advertising through different mediums.

John Hawkins, Atex Group CEO says, "With our roots firmly established in the print world, Atex recognises the shift from print to online and the market trends driving the shape of the industry. Atex wants to see 50% of its revenues come from web-centric, mobile and video applications by 2011."

Atex DNA is designed to "help create innovative revenue sources, reduce operating costs, and engage both younger and older audiences," according to its website. Based in Stockholm, Sweden, Polopoly AB's platform is designed to maximize efficiency in media utilization by offering tools to easily create and manage websites and providing "highly interactive, collaborative and community-focused experiences for visitors" on a variety of digital devices.  
 
Hawkins adds, "As a business partner with the World Association of Newspapers in the SFN (Shaping the Future of the Newspaper) project, we have developed a roadmap for our customers based on our Atex DNA strategy, and this acquisition of Polopoly continues to demonstrate Atex's engagement and understanding of our customers' needs going forward in bridging the print and digital media worlds."

Four editors in chief will be talking about ATEX and Polopoly in a session on content management systems at the World Editors Forum Conference which will be held in Sweden this year.

For more information on the World Editors Forum Conference, click here.

Source: ATEX through IFRA Executive News Service
 

A wave of outsourcing will begin in 2008 in the newspaper industry according to a survey of 15 private company executives done by Deutsche Bank analyst Paul Ginocchio.

There’s no question that video is one of this year’s biggest priorities for newspapers, whether national or local. In this Q&A, the Editors Weblog interviewed Alexander Houben, editor of volksfreund.tv, an online local TV channel launched by the German local paper Volksfreund. Houben describes video’s costs, its effects on journalists and how the editorial content fits the paper's strategy.