UK: Daily Mail provides entertainment news in video online
The Daily Mail has teamed up with Associated New Media to provide online video material, funded by advertising, on its website. The videos focus on music, celebrity, and film related news and are updated every weekday lunchtime.
Mark Milner, COO of Associated New Media made the following statement about the Mail's initiative: "Integrating advertising with our video broadcast provides an excellent opportunity to reach and communicate with the Mail’s unique audience in a content rich environment whilst ensuring stand-out."
Source: Netimperative (through the IFRA newsletter)
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