The Wall Street Journal Online to temporarily open its website's paid gates
The week of November 7 to 12, The Wall Street Journal Online, which with close to 800,000 subscribers is the biggest paid site on the web, will hold an open house. The promotion is a move to attract new subscribers.
Last year's open house created 10,000 new subscribers. President of Dow Jones' Consumer Electronic Publishing department said, "With our research showing that more than 90% of the people who have sampled the Online Journal's content via a trial subscription chose to become paid subscribers--coupled with the overwhelming success we experienced with last year's Open House--it made perfect sense to hold another event in 2005."
The promotion will also bring the Wall Street Journal Online more ad revenue as different advertisers will sponser different days of the open house.
Source: Yahoo Finance via Media Cafe (in French)
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