Part 1 discussed how the planned changes at The New York Times and International Herald Tribune will help the NYT's continuous news offerings, and how these changes could affect the organization and interaction between both newsrooms.
Part 2 examines how The New York Times intends to: - Further compete against the Financial Times and Wall Street Journal internationally, and ways in which newspapers can reinforce their international reach. - Use the strength of its online brand while safeguarding the IHT's popular print brand name.
The Weblog spoke to Jim Roberts, Digital Editor at The New York Times, and Martin Gottlieb, who was appointed to the newly created position of Editor, Global Edition.
How newspapers can become international brands, the NYT joins the race
Until now, the Times hasn't specifically catered to overseas advertisers and readers.
"We need to be agile," said IHT publisher StephenDunbar-Johnson, "to compete much more aggressively, nose to nose, with The Financial Times, Wall Street Journal and anybody else who is competing for our readers and advertisers."
No doubt that the Times actually borrowed the continuous news outpost idea from the aforementioned competitors, which have been relying on their foreign bureaus to provide round the clock coverage.
The staff memo reaffirmed the NYT's "ambitious plans to expand in the region (Asia), particularly in India." In June, the IHT announced a partnership with the India-based Deccan Chronicle to print the Tribune's world business section in the Financial Chronicle.
With the rise of digital publishing, many news organizations are seeking to grow a previously inaccessible international readership by:
- investing in an online international section: In Germany, referential weekly Der Spiegel launched an English-language International edition on its website in 2004. Five fulltime staffers are dedicated to translating Der Spiegel's content and rewriting it with an international perspective, as well as doing their own international-minded original reporting (the full case study is featured in Trends in Newsrooms 2008). The Guardian adopted a different approach, by launching a separate, foreign-based, US website, Guardian America. The Guardian is reportedly considering similar ventures in other regions.
- simply reinforcing their focus on international news in their regular coverage: the Daily Telegraph's website in the UK, which was neck to neck with the Guardian in terms of traffic in April, claims nearly two thirds of its visitors are from overseas. A well-indexed website helps to brings in a significant number of 'light' international users through search engines.
Merging "co-branded" websites but not print: a branding issue
The NYT's approach is a combination of the first two strategies: the print IHT now serves as The Times' 'global edition' (see picture), while maintaining its trademark brand name. With the proposed online merger, the NYT could also follow the second route, by hosting an international edition online, without having to extensively change its workflows (see Part 1).
The rationale to merge the websites is clearly explained in the memo:
according to WebTrends, NYT's website boasts a strong international
audience and 58 million global users, compared to iht.com's seven
million.
"The global landscape for online news is highly competitive, making scale, speed and resources essential to success. Therefore we have determined that the best future online for the IHT and the NYT globally is through a joint international presence," said the memo.
However, the memo doesn't explicitly say why this won't be the case in print:
"The IHT should become the international print edition of the NYT, whether it is formally branded that way or not."
The main issue at stake is one of branding. "In print, there have been at least a couple of studies that show that among Tribune newspaper readers there is a great identification with the brand, that the brand means something to readers," said Gottlieb.
"More than the name, what accompanies the name, an international perspective, a sense of calling the best stories from The Times and augmenting them with unique reporting," was a combination that many readers liked.
As news organizations seek to grow their international reach, this consideration probably holds true for many that have established a reputable brand name on a local or national scale. However strong the brand name, its association with a particular place or country can potentially play against that news outlet on the international scene.
Source: New York Times - Media Bistro - Jim Roberts, Digital Editor The New York Times - Martin Gottlieb, Editor, Global Edition
At a time when any local or national news outlet can potentially become an international online brand, and as newsrooms adapt to a 24-hour news cycle, editors can learn from The New York Times' most recent attempt to 'kill' both birds with one stone.
Last week, top execs from The Times and the International Herald Tribuneannounced plans to mergeiht.com and nytimes.com into a co-branded international section, in order to increase both sites' reach and appeal to international advertisers.
In this two-part series, the Weblog spoke to Jim Roberts, Digital Editor at The New York Times, and Martin Gottlieb, who was appointed to the newly created position of Editor, Global Edition.
Through these moves, The Times intends to accomplish at least four ostensible goals:
Part 1: - Build an outpost for its Continuous News Desk in Paris, and eventually Hong Kong. - Integrate operations, streamline some resources by increasing efficiency and avoiding overlap.
Part 2: - Reinforce its international reach and further compete against the Financial Times and Wall Street Journal. - Use the strength of NYT's online brand while safeguarding the IHT's popular print brand name. IHT: an outpost for the Times' continuous news
Although the proposed changes are currently undergoing a consultation process with the IHT's works council, as required by French law, the process of integration of both papers began ever since the NYT acquired full control of the IHT in 2003, and has accelerated in past months.
In Feb., NYT executive editor Bill Keller had already announced plans to integrate operations and develop an "organic, global, 24-hour news operation," in order "to create a Continuous News outpost in Paris."
In May, the IHT dropped its 142-year-old logo from its nameplate to replace it with the phrase "The Global Edition of the New York Times."
"That says, we are one, and we are," although both arms are managed separately, said Jim Roberts, digital editor at The Times.
Video: Roberts talks about the 'integration' of both newspapers. Footage was collected during an interview at the 15th World Editors Forum in Sweden.
Thanks to this outpost and the six-hour time difference, the NYT is now able to upload content to its site nearly 24 hours a day (from about 6am to 1am, New York time). The paper eventually hopes to establish a similar outpost at the IHT's Asian headquarters in Hong Kong in the next six months.
The creation of these outposts does not mean that the IHT is becoming a full-blown Paris bureau for The Times. "We have a Paris bureau," said Roberts, "and the newsroom of the IHT still has a print edition and right now they still have a website." Integration, streamlining resources: evolution, no revolution
Since all proposed changes are undergoing a consultation process, editors couldn't give any firm preview of how workflows could be affected.
In the past, there has been "very regular contact between individual desks at the Times and corresponding desks at the IHT," said Martin Gottlieb, newly appointed editor of the Global edition. Many IHT editors come from The Times, regularly do edits on NYT pieces, and this past year IHT-written articles have appeared on nytimes.com with no distinctive byline.
However, there is no formal process of exchange between both newsrooms, and "There have been a couple of occasions when we've had IHT and NYT reporters covering the same thing," said Roberts.
The appointment of Gottlieb as editor of the Global Edition - note, no mention of the IHT in his title - is significant in that respect. In addition to fulfilling the role of editor of the paper, his mission will be to ensure that staff understands both papers are "two parts of one news-gathering operation, that should work in unison as much as possible in delivering the news 24 hours a day seven days a week," said Gottlieb.
A series of new editorial appointments at the IHT will be the symbols of this top-down integration. "There will be people coordinating the work of both staffs to, pretty much, make them as much as possible act as one staff," said Gottlieb.
For example, Alison Smale, who becomes European editor of the global newsroom, will be responsible for "coordinating the work of all NYT and IHT reporters in the region from the IHT newsroom in Paris," said the memo. To oversee the process, The Times also named Alan Flippen "Editor, Newsroom Organization."
It seems too early to say whether the planned reforms will lead to radical changes in workflows or content. Evolution, not revolution, said Roberts.
Currently, an IHT reporter based in Hong Kong might build upon a Times' story about the rise of airline fuel prices by interviewing Asian carriers, whose input might not have been as relevant to the core readership of the Times in the US. Likewise, an IHT story published in the Times might be fine-tuned to be more pertinent to the American audience (see the example of Der Spiegel in Part 2, looking at different newspaper approaches towards international editions).
Future workflows will likely build upon these current processes, rather than start from scratch. "It's continuing synergies that are taking place and maximizing them and regularizing them," said Gottlieb.
The planned changes can also be seen as an attempt to streamline resources - terminology often equivocated with cost cuts and layoffs. But according to Gottlieb, there are no planned newsroom layoffs at this point (this is subject to change during the next six months). It is possible that an online merger of iht.com and nytimes.com could lead to redundancies for some technical Web production positions.
Editors couldn't comment on any upcoming changes concerning the IHT's planned print redesign.
Stay tuned for Part 2, which will examine The Times' international branding strategy, and how newspapers can grow a previously inaccessible international readership.
Source: New York Times - Media Bistro - Jim Roberts, Digital Editor The New York Times - Martin Gottlieb, Editor, Global Edition
Nytimes.com blogger Timothy Egan points to an interesting paradox about newspapers: how can we be talking about the death knell for newspapers when readership for many publications has never been higher?
Although the Internet may have damaged the traditional newspaper, it has also "increased the readership of some newspapers ten-fold."
US Newspaper websites attracted more than 66 million unique visitors in the first quarter of 2008 -- a record, and a 12 percent increase on a year ago, according to Nielsen Online analysis. Forty percent of all Internet users visit a newspaper site.
"A visitor, it should be noted, is different from a reader, but it's the measurement of choice. The Web is the future," writes Egan.
However, online advertising accounts for only around 10 percent of total ad revenue for newspapers. In its present form, the Web format does not generate enough revenue to support a full reporting team at a national newspaper. This is an area that newspapers need to focus on, and currently only a few newspapers are doing successfully.
Egan also discusses another interesting business model for the future; could newspapers go down the route of non-profit national broadcasters such as the BBC, CBC and National Public Radio? He discusses the possibility of a quality, independent media no longer driven by the search for ad revenues.
However, this system arguably couldn't support a nationwide competitive media, but it's something worth considering, even if it is an option with limitations.
Egan's blog puts a new slant on the debate about the future of newspapers and exposes the weakness in the argument that newspapers are in their last days. Egan's research demostrates that there is much vitality in the industry and that newspapers need to adapt to a changing media environment.
The Los Angeles Times announced that it is the first Tribune Company paper to be available for Amazon's Kindle Reader. This is a further step in the reinvention process that newspapers worldwide are adhering to.
Kindle e-papers are offered by top US papers like The New York Times and the Washington Post as well as international papers like France's Le Monde, Germany's FrankfurterAllgemeine and China's Shanghai Daily.
According to News & Record editor John Robinson, Kubler-Ross' model of accepting death can be applied to the current state of the newspaper industry in the US: it is time for acceptance.
In Kubler-Ross' model, the five stages are denial, anger, bargaining, depression and acceptance.
In April, Terry Heaton, AR & D's Media 2.0 senior vice president, said the industry was at the depression stage.
Now is time of acceptance - not of death though, but of the need for change.
Reporter and blogger Doug Fischer wrote that although it may seem that newspapers are dying, they would continue to "exist in radically different frequency and content."
Journalists need to deal with the economic reality and think about the challenges ahead, Robinson wrote.
"That means we understand how the world has changed, and we understand how our journalistic skills and assumptions must change. For instance, learning what it takes to be a digital journalist is vital. Reaching readers -- information consumers, really -- where, how and when they want it is good for journalism. Listening to and learning from them is even better," he said.
Two years ago, the Economist published a special report in which it said that the newspapers might survive in the long term if they "reinvent themselves on the Internet and on other new-media platforms such as mobile phones and portable electronic devices."
The situation of the US newspaper industry does seem critical, in light of the massive wave of layoffs in recent weeks and the overall advertising decline. But Robinson pointed out that future journalistic opportunities lie in microblogging, beat blogging and social networking. Journalism is, in his opinion, on the verge of attracting different customers.
Belarussian journalists and bloggers issued an online protest last Wednesday by not posting anything for an hour or using a black banner, lashing out against the "On Mass Media" law that the government adopted "without public hearings and international expert examinations", Belarussian Association of Journalists (BAJ) reported.
As the last few years have shown, independent Belarussian newspapers have the tendency of being shut down by the state. Instead, many media outlets have found solace in cyberspace, according to the Boston Globe.
However, last Tuesday the House of Representatives of the Belarus National Assembly approved the law after its second reading, Jurist reported. The BAJ said that the law violates the freedoms outlined in articles 33 and 34 of the constitution.
Belarus media outlets are now banned from getting foreign financial backing and are required to register with the government. Reporters Without Borders termed the law as "repressive" and predict that censorship will increase, the Globe reported.
The government is trying to save Belarussians "from foreign propaganda" by attempting to control the cyberspace, according to the Globe.
Earlier this year, Belarussian journalists were imprisoned or beaten up during a protest against Alexander Lukashenko, the current president. A week later, a number of journalists' home were raided as the Belarussian KGB tried to look for libel documents regarding Lukashenko, Jurist reported.
A "furious letter" was written to Mecom chairman David Montgomery by seven editors-in-chief from the Netherland's biggest regional newspaper publisher, Wegener, describing how worried they were about the future of their newspapers.
Wegener's editors are worried that job cuts will take place in their titles as well and hinder the editorial quality of their papers. Last year, Mecom took an 87% stake in the group.
"The employees are under extreme pressure. There are not enough people, resources and incentives to achieve product differentiation quickly in order to achieve the necessary large-scale success in the multimedia field," the editors stated in the letter.
"As the editors-in-chief, we would like to stress that our papers are not just an economic product.
The concerns of the Dutch editors echo similar situations in many countries where newspapers have been faced with declining ad revenues. Their letter serves as an important reminder that cutting costs and stripping newspapers of their resources can be more detrimental than helpful - editorially and commercially.
"We are also a cultural element, and this is the key factor in the core value of our product. The newspapers are more than an information provider for the inhabitants of the relevant regions - they are a bearer of historical and cultural awareness and social cohesion."
Mecom owns many titles in Europe, such as in Norway, Germany, Poland and Germany, including the "prestigious" Berliner Zeitung, where some 30 journalists positions were cut.
Although Mecom refused to comment on the letter, a senior official mentioned that the situation has improved since it was written and that issues like "local responsibility for publishing" will be resolved soon, the Guardian reported.
The list of newspaper job layoffs increases as the Boston Herald and Tribune Co.'s Baltimore Sun and Hartford Courant all plan to decrease the number of staff.
This summer, the Herald plans to layoff between 130 and 160 of its employees and to outsource printing to Chicopee and Norwood, the Boston Globe reports. The newsroom might also be relocated, according to the Globe.
"All I've ever wanted to do is make the Herald as competitive and successful as I can and to preserve Boston as a two-newspaper town. We've done that, and I want to continue doing that," said the Herald's president and publisher, Patrick J. Purcell.
"We are saddened by the loss of jobs for those Herald employees who have worked beside us for decades. We will grieve and move on," said Brian Whelan, the Herald's recruitment account executive and president of the Newspaper Guild of Greater Boston. "But the same economic forces that have caused this will continue to challenge the Herald as well as the newspaper industry."
The Sun intends to cut around 100 jobs, over half of them from the newsroom, "through buyouts, layoffs and the closing of open positions", Editor and Publisher reported.
"These actions are necessary for us to remain competitive and win in the future, and will enable us to create new targeted print and interactive media for the marketplace that satisfy both consumers and advertisers," said the Sun's publisher, Tim Ryan.
The Courant intend to cut its weekday pages from 273 to 206, Editor and Publisher said, and to cut employees from 232 to 275.
Tribune Co. president, Sam Zell, said that he intends to shorten page and editorial content from all the papers, "which have been losing circulation and advertising revenue as readers migrate to the Internet", Editor and Publisher reported.
Posted byAlisa Zykova on June 25, 2008 at 10:55 AM
At the Future of Journalism conference Jeff Jarvis, journalism professor at City University New York, MediaGuardian contributor and BuzzMachine blogger, offered 10 questions news outlets should be asking themselves and the Guardian in particular. Here's a selection:
1 - "Who are we?" History is "full of companies that had failed to answer this question and lost their way", said Jarvis.
He discussed how AOL could have become what Facebook is today if they hadn't been sidetracked into thinking they were a "content company." Likewise, Yahoo could have become what Google is, if it had embraced the fact that it was "really an advertising company."
In his opinion, the Guardian is "increasingly a 'community' company" but future growth could stem from thinking of the paper as a "platform" or "network". News organizations should try to "collaborate and mobilise" effectively, perhaps by including audience reports of news events.
3 - Are we generous?
This may be done by "sharing technology, supporting people with the Guardian ad network" and "allowing people to be stars in the outside world", reported the Guardian.
5 - Are we findable?
News websites should be findable and should include "distributed content, content that is open for developers to build applications (or widgets), content that is findable on social media, and content that can be consumed on mobile."
Newspaper websites should act like platforms, sharing "knowledge and promotion and traffic and advertising and branding" Jarvis said.
Other questions for newspapers to ask themselves include:
"Are we inventing new narratives?" "Are we in data layers?" "Are we having fun yet?" "Are we agile?"
Stevenson started off by addressing political bias, blogs and content decisions.
What follows is an edited transcript of Stevenson's thoughts on blogging, politics and the attitude that often accompanies the two.
The Blogs/News Balance
Q. As political editor, does your franchise extend to The Caucus blog and, if so, have you established editorial guidelines for the blog that differ from guidelines for news articles and news analysis? I'm not simply referring to tenor but to subjects blogs may cover while articles and analyses shouldn't. It seems schizoid to have Kit Seelye speculating on Hillary Clinton's emotional state of mind in the blog and then doing straightforward political reporting for the newspaper...
-- Patrick Murphy, Lionville, Pa.
A. Mr. Murphy, you are on to one of the biggest challenges we face, and perhaps the solution to it as well.
Yes, The Caucus, our political blog, is a core element of our election coverage, and is fully integrated into our reporting efforts. Nearly all of our political reporters file regularly to the blog, both breaking news and other pieces that are more analytical or observational. The wonderful thing about blogs is that they are infinitely flexible, and we are always experimenting with how we can do New York Times quality journalism that takes advantage of the Web.
But as your question implies, that can be tricky, because the Web ethos is different from a traditional newsroom ethos.
Consider the Web's key attributes. First is speed, immediacy...When news breaks, we can get it online quickly, giving our users quick access to information.
Second is the ability to link to or package with all kinds of resources, from background to primary source documents to audio and video.
Third, for better or worse, is a bit of attitude - or, in many cases, a lot of attitude. A whole lot.
As we have shifted more of our focus toward the Web, we've done all we can to master and take advantage of the first two attributes, while acknowledging but keeping a wary distance from the third.
We have not relaxed our news standards for the Web. The reporting needs to be solid and as t