Results matching “at 184 million vi”

This week, a tax break for newspapers in Washington state went into effect, giving print publications a 40 percent reduction in the state business tax. One lawmaker stressed the tax cut was "not a bailout." It is interesting to note Washington already offered equal exemptions to the aerospace and timber industries, both of which are critical to the state's economy.

In a year which saw the Seattle Post-Intelligencer make the move to online-only and the Seattle Times cut 500 staff members, many publications will welcome any relief they can get. However, others wonder whether the measure will be enough to revive struggling papers and what such aid means for the publications' journalistic independence.

The Economist magazine is refashioning its image through a major new advertising campaign to appeal to a wider readership. It has launched a cinema commercial, its first in eight years, to dispel preconceived ideas about the magazine's content and ethos.  

The commercial is part of a repackaging drive to boost circulation in the magazine's birthplace, the UK, and to emulate the popularity that it enjoys in the US.  The campaign calls upon the "intellectually curious" rather than any specified demographic to "let your mind wander".

The Internet was responsible for Barack Obama's election to the White House, Arianna Huffington, founder of the Huffington Post claims. Although this statement will inevitably incite dissenting views, in the context of Huffington's talk on the power of the Internet it does not seem wholly unreasonable. Huffington was speaking at the Activate Conference 09, convened to discuss the social implications of the rise of the Internet and technology.  

The conference reiterated discussions of technological and cultural trends, which are conditioning not only how news needs to be presented, but how these new forms of diffusion can directly affect politics and society.

Twenty-five American nonprofit news organisations have decided to come together to form an Investigative News Network, following a three-day conference at the Pocantico Conference Center in New York. Its mission is to aid the work and public reach of its members, and to foster the "highest quality investigative journalism" to hold those in power accountable.

The Pocantico Declaration anticipates an increase in the number of investigative news publishers, and hence seeks to establish "basic shared goals and news values." It identifies several different forms of potential collaboration. Firstly, editorial: meaning that nonprofits could carry out joint accountability projects. Secondly, administrative: organisations could exchange information about organisational functions and even possibly centralise some of these. Thirdly, financial, which could consist either of just sharing information and jointly fundraising, or even of "pioneering new economic models to help to monetize the shared, combined content of the member organizations, in order to achieve a more sustainable journalism.

Twitter asks its users one question: "What are you doing right now?" It is a simple enough concept; 'tweeters' answer this question and their response enters the real time feeds of those who follow them, but it is becoming increasingly useful for reporters and papers as the social network attracts more and more users. Essentially, journalists can use Twitter in three ways: to find stories and other information and to track events, to publicise their work, and to connect with readers.

A real time feed of breaking news and thought

Twitter is an extremely useful journalistic resource: reporters can use it to watch for breaking news, follow sources and search for information. "It's like monitoring another wire service," said Robb Montgomery, CEO of Visual Editors. It can be used to get an idea of which topics are attracting interest and what people are talking about right now. There is a list of top 'trending topics' on the Twitter home page. It is a real time search, ahead of even Google in terms of timeliness.

The useful information can sometimes be hard to find amongst multiple messages about what users had for breakfast, or what they thought about last night's TV show, but as Noam Cohen said in Global Journalist "it turns out that when a million people stare at their navels, more than a few of them will also notice that the ground is shaking, the plane is nosediving, the police are shooting." Twitter is particularly relevant during events that involve large numbers of members of the public, and a shining example of its effectiveness arose after a US Airways flight landed on the Hudson River and the first picture of the plane was posted to Twitter by an observer. Online news editor at Sky News Jon Gripton, discussing his reasons for appointing a Twitter correspondent, said "it is effectively another news feed. It helps us source eyewitnesses and photos and other people who are on the scene of an event." It is also crucial for following conferences, for example.

Applications such as Tweetdeck allow users to sort their contacts into groups and to search more and more easily for Tweets on specific topics. The custom of adopting hash-tags to make searching easier has been widely adopted: if a user is tweeting about a particular subject they can add a tag into their tweet, such as #IranElection, #Mumbai, #Gaza. The hash or pound symbol distinguishes the tag from random mentions of the same word, and is a custom developed by Twitter users.

Twitter's fame as a news source grew curing the terrorist attacks on Mumbai last November, and during the ongoing conflict in Iran following the election on June 12, Twitter has come into its own, with those inside Iran using the social network to stay in touch and communicate with the outside world while phone networks are down and many websites are blocked. News outlets turned to the service for the latest updates, as they were forced to abandon the principle of only relying on their trusted sources for information due to what the New York Times described as a "news vacuum."

Questions about the reliability of Twitter have also been highlighted by events in Iran. Clearly, it is impossible to judge the authenticity of Tweets from a non-trusted source. During 'normal' circumstances, a journalist would be able to contact the 'Tweeter' for more details and verification, but that is currently overwhelmingly difficult. Journalists who incorporate news obtained by Twitter into their reporting should always be careful to stress their uncertainty about the source.

Publishing: one-to-many

According to a Harvard Business study, there is a small group of very active Twitter users: it found that "the top 10% of prolific Twitter users accounted for over 90% of tweets."  Researchers Bill Heil and Mikolaj Piskorski concluded that "Twitter resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network": in other words, perfect for journalists looking to publicise their work. It is simple enough to use as a publicising tool: send a link to the story with a Twitter-friendly headline, which should generally be casual and chatty, even more so than web headlines.

It is without doubt a good way to attract extra readers. One of the advantages of Twitter to spread the word is that it is viral, users frequently "re-tweet" the links that they have enjoyed. A CNN breaking news feed, not actually started by CNN but purchased by the news outlet when it gained substantial recognition, was the second Twitter feed to reach one million followers and now has well over 2 million. The New York Times main feed has 1,238,673 followers at time of publishing, and the Guardian has 25,009 on its main feed, though far more on its Guardian Tech account: 782,662. Many news organisations now have multiple Twitter feeds for their different sections. Montgomery stressed the need to "explore" the best policy for your newsroom when deciding whether to stick to one or split them

Some feeds are generated automatically, and for many journalists and bloggers it has become second nature to 'tweet' an article immediately after publishing. Robb Montgomery believes that the "more successful Twitterers have moved beyond auto-tweeting their RSS feed" to make their tweets more personal. "You want to show that there's a real person there."

A social tool for branding

As well as using Twitter as a one-to-many publishing mechanism, journalists can also take advantage of the social element of Twitter, using it to connect with their readers and to receive feedback on articles. It is a contact point between reporter and reader, making the journalist more accessible. "You can run quick polls, get a pulse, get some ideas," said Montgomery. Twitter can be used as part of a journalist's own personal branding, to develop their own network of followers, depending on their personality as well as their reputation as a journalist. This could be particularly helpful for freelance journalists and bloggers.

Newspapers' advice to staff

Many news outlets have become concerned about the way that their employees use social networks such as Twitter. New York Times executive editor Bill Keller called for a "zone of trust" after reporters Jennifer 8. Lee, Michael Luo and Brian Stelter sent 'tweets' on what executives were saying about the how the paper might charge for online content, amongst other things during a staff strategy meeting. Shortly after, the New York Times announced the appointment of social media editor Jen Preston via Twitter. She is to concentrate "full-time on expanding the use of social media networks and publishing platforms to improve New York Times journalism and deliver it to readers," including, it seems, policing Twitter use.

The Wall Street Journal's advice on Twitter in a staff memo is that "business and pleasure should not be mixed" and although "common sense should prevail," staff meetings should not be discussed on social networks. The Washington Post's guidelines also mentions its reliance on reporters' common sense. The AP's new rules tell reporters "Don't report things or break news that we haven't published, no matter the format, and that includes retweeting unconfirmed information not fit for AP's wires."

Embracing Twitter seems to be essential for journalists and newsrooms in today's media landscape. This does not mean that all reporters should be tweeting all day long, and certainly does not mean that they should believe everything they read, but they should familiarise themselves with the site and work out how they want to use it. A newsroom policy might be necessary to encourage or warn journalists with regards to how the paper would like to see it used, and if possible, a social media expert could monitor and coordinate the paper's efforts. It is not necessary for journalists to embrace every aspect of Twitter, but most who try it find something beneficial.

On Tuesday 30 June at 15.00 London time, Robb Montgomery, CEO of Visual Editors will be speaking at a WEF webinar on "How the real time web can improve your newspaper's journalism." More details here.

The Dutch government and the Temporary Commission on the Future of the Press are struggling to reach a consensus as to the most effective manner of improving the health of the nation's press. Media Minister Ronald Plasterk reacted unfavourably to the suggestion made by the commission that his ministry should impose an Internet tax, the proceeds of which going to the newspaper industry.

The Commission, which was set up by the Minister, is concerned that 'old medias' are ill equipped to deal with the challenges raised by the increasing prevalence of new technologies, particularly webblogs.To enable traditional forms of media to ride with the modernisation of information, they apparently need greater financial support.

The drastic measures employed by the Associated Press to stanch the flow of deserters to its service, along with DPA's recent loss of a 2-million-euro subscriber, demonstrate that news agencies have some serious soul-searching to do in terms of what they offer their customers and at what cost. Writing for followthemedia.com, Philip Stone asserts that wire services need to significantly cut their content and thus their prices in order to retain clients.

Stone, a former managing director at Reuters Europe, Middle East, and Africa media division, uses DPA as an example. Each day the agency sends out 800 stories through its main service and 100 stories from each of its 12 state services, along with 700 news photos. Clearly, there is no way any one newspaper would use all or even a quarter of those articles.

The Zimbabwe newspaper, the Zimbabwean has taken a truly innovative approach to advertising.  Its sales campaign used the troubled African nation's bank notes, rendered almost worthless by extreme inflation, to make billboard advertisements. The project has been honoured with the prize award in the outdoor category of the Cannes Lion Advertising Festival, while the campaign won a Gold Lion in the media section.

The advertisements were produced by the South African agency agency TBWA/Hunt/Lascaris/Johannesburg.

A tentative contract settlement has been made between the Boston Newspaper Guild and the Boston Globe's parent company, the New York Times Co. Statements released last night after the agreement was reached at about 11pm ET announced that employees had agreed to significant cuts in wages and benefits which would allow the company to achieve $10 million in cost savings.

The tentative agreement includes a 5.94% salary reduction, modifications to contract language on job security and other concessions, said the Boston Newspaper Guild's statement. It also announced that the guild has "negotiated steps to help limit the financial hardship imposed on guild members from the temporary implementation of a 23 percent pay cut." This wage cut will remain until the agreement is ratified by a vote on July 20, after which employees will receive a lump sum payment amounting to partial compensation for lost wages, if the deal is approved.

Seventeen of the top 30 US newspaper websites showed a decline in the average time users spent on their sites in May versus the same period last year, according to an exclusive article in Editor & Publisher. The data come from Nielson Online, which keeps track of the most widely read newspaper sites based on number of unique visitors.

On the bright side, that means nearly half of the sites posted gains year-over-year, some of them fairly significant. The Star Tribune of Minneapolis, a paper struggling to get out of bankruptcy, added 20 minutes to the time readers spend on the site - at an average of over 47 minutes per user, it's also the newspaper site that users stay on the longest. The San Francisco Chronicle and SFGate.com also recorded sizeable gains, jumping to 21 minutes this year compared to 12 minutes in May 2008.

The publication of the Complete Expenses File special supplement has reportedly boosted the circulation levels of Saturday's edition of the Telegraph by 120, 000 to 150, 000 copies above its base rate.  

The exposure of the scandal has been a major coup for the British broadsheet: since the story broke on the 8 May, the publication has maintained extraordinarily high circulation levels.  A month later, industry figures suggested that sales were at 87,000 copies above the Daily Telegraph's regular rate. The interest is evidently still strong: Saturday's figures represent the highest peak in the upward soar of circulation figures since the story broke.  

The adventure has come to an end for Robert Ménard in Qatar.  Less than a year ago, he founded the Doha Centre for Media Freedom (DCMF), with the support of Shaykha Muzah, the wife of the Emir.  He had grand ambitions to show that it was possible to talk about the freedom of the press in the region of the Gulf which practices the most state and self censorship.  

Robert Ménard will resign this week from his post as Director General of the Centre, and several of his colleagues are likely to follow him. How did this situation develop?

As online news becomes more and more prevalent, with an unimaginable amount of information available at users' fingertips and Internet now ranked as US consumers' top way to access their news, how can media organisations make sure that readers find their articles?  Part of the answer is search engine optimisation, which is becoming an essential part of the daily life of a newsroom. For the printed product, newspapers must try to sell the paper as a whole; online, articles can attract traffic individually as readers come across them while searching for specific topics. It is therefore important that each story, rather than simply the site as a whole, is 'optimised' to appear higher in search results. Aside from highly technical aspects like HTML meta tagging, URL structure or site navigation, what can a newspaper do to optimise its content for search engines?

How to introduce SEO to the newsroom

One major potential stumbling block is that journalists might view SEO as a way to manipulate their stories and take away their true value. So the way it is presented to staff is extremely important. And indeed, it is crucial that newspapers do not get carried away with prioritising SEO above all else. Even Google advises creating content "primarily for your users, not search engines:" it is important to make your site easily accessible to search engines but still remain focused on your visitors' needs.

Clearly, it is important for all reporters to be aware of the ways that they can make each individual article more search-friendly. After all, journalists have always wanted their stories to be as widely read as possible, in print as well as online, and are likely to be willing to help make that happen. And often, the principles of SEO echo the principles of writing a good story: such as the idea that the first sentence should be a summary of the rest of the article, containing relevant concepts or keywords. One difference is that less generic, more specific works for SEO in terms of names or concepts. Google recommends shorter rather than longer titles.

Esa Peltonen, who has been working as a web analyst at the largest Finnish daily Helsingin Sanomat for three years, said that he has worked extensively with editorial staff, for example on how to use Google, to get an idea of how users will be searching and what kind of search words people are using. Head of audience development at the Telegraph, Julian Sambles, said in March that the paper was trying to give journalists "the knowledge and understanding that they need so they can apply it to their daily production process and make informed decisions about content when they're writing or publishing it." Thinking about SEO should be second nature, he added.

Papers must also consider their goals in optimising content for search engines. As Drew Broomhall, head of search at the Times explained, if you rank success by sheer volume of traffic, then you should "write the same as everyone else but more of it and more frequently updated." However, if you are looking to increase engagement on a specific subject you need more detailed keyword analysis and niche research.

One straightforward course is the need to stay ahead of the trends: predict what people are going to be talking about in upcoming months and provide appropriate content. "Fix SEO requirements into the editorial calendar," Broomhall suggests. Obviously much news is unpredictable, but there are some events that are year-in-year-out, or which are easy to prepare for in advance, such as an election or a festival. It is necessary to consider both specific, distinct events, such as religious holidays, and longer, less defined periods such as winter travel. Articles that contain links and that have been linked to by others appear higher in search results. Therefore, with annual events, it is beneficial to link to last year's coverage and make use of old content that already has inbound links to help promote the new content.

Hiring a SEO specialist?

As well as training all reporters to be aware of the principles of search engine optimisation, many newspapers have taken the step of hiring an in-house specialist. Ideally such a person would have deep technical knowledge combined with considerable journalistic experience, but such candidates might be hard to find. Peltonen comes from a business background, Broomhall from journalism and technology.

There are also many third party services available to news outlets, supplementary to the guidance of an in-house expert, such as Thomson Reuters' OpenCalais which recently announced deals made with the Huffington Post, DailyMe and the Mail Online. OpenCalais offers an 'Archive Express' feature which can tag an archive of up to 20 million documents in 24 hours. The service 'reads' and breaks down articles into their essential elements - who, what, when, where, how - and tags and sorts them so that it is easier to bring archived articles into 'related stories' sections and improve their search relevance.

Analysing traffic

A SEO specialist would be responsible for analysing traffic to a news outlet's site, looking at how readers find content, readership patterns and what methods of optimisation work best. Peltonen explained how he started off looking at basic data such as what are the top news stories, how many people are going where on the site, and started to work out how to increase traffic. His paper partnered with Microsoft to further analyse traffic data. Such traffic data analysis can be used to spot and develop potential niche verticals to focus on, for example, by looking at repeat visitor figures.  

Google keywords

Purchasing Google keywords to guarantee that news articles appear higher on search results is one of the more costly ways for news outlets to promote their content. Peltonen said that his paper frequently buys specific words, for instance for sports events, but stressed that it would be cheaper to improve the paper's SEO. Buying keywords could also raise ethical issues, depending on the words and their context. The Sun, for example, reportedly purchased the key words 'Natasha Richardson' immediately after the British actress's sudden death in March, in what appears to be a blatant attempt to profit from the tragedy. The Guardian came under considerable criticism last August when, apparently accidentally, it purchased the Google keywords "Madeleine McCann," giving any searchers the link to its coverage of the child's disappearance. The Guardian promptly relinquished the rights, and said it would review its list of keywords. Purchasing Google keywords in order to promote a product is common practice, but is it ethical for newspapers?

Evidently, SEO strategies are necessary in today's media landscape, not only to make more money but also to spread awareness of stories and help readers find what they are looking for and therefore should be embraced by journalists and editors as well as publishers. Search engine 'friendliness' should not be prioritised over good, accurate stories but it should be used to promote such content. Journalistic training is vital in order to optimise each individual article, and larger strategic steps should be taken by editors in conjunction with SEO specialists.

On Tuesday 23 June at 14.00 London time, Drew Broomhall, Head of Search at the Times of London will be speaking at a WEF webinar on "How to teach your journalists to write for the web." More details here.

How is one news source, totally funded by subscriptions, to compete with another that receives government subsidies? Such is dilemma that arose when WAZ, Germany's second-largest newspaper group, dropped its subscription to the independently-run German press agency DPA in favor of government-subsidized Agence France-Presse.

As Isabelle de Pommereau points out in the Christian Science Monitor, the decision has consequences for both WAZ and DPA. Since the WAZ group started relying on AFP for all its wire coverage, "the papers' depth of German-based coverage has become undeniably more shallow." Pommereau adds that the loss of such a major client also puts financial pressure on DPA as it struggles against cutting coverage or raising the cost for its other clients.

The French government is to give all 18 to 24-year-olds a free newspaper once a week for a year as part of 600 million euro aid package for the press. The concept was originally outlined in January, when the government announced its plan to offer French teenagers a year-long subscription to the newspaper of their choice, commencing on the  day of their 18th birthday. The extension of the age range was  announced yesterday at the Ministry of Culture meeting of the États généraux de la presse.

The idea has proven to be a particularly controversial component of the government's package of financing and reform formulated to restore the health of the French printed press.  The Sarkozy administration has dedicated an exceptional 200 million euros a year, for a 3-year period, to aid the printed press. The Culture Ministry announced during the meeting that more than half of this year's budget had already been designated.

As the Boston Newspaper Guild and Boston Globe management take a break in negotiations until next week, speculation has been mounting on possible buyers for the paper and what its future might be. The union and owner the New York Times Co are trying to come to an agreement on how to make $10 million of savings following the union's narrow rejection of a deal and the Times Co's subsequent imposition of a 23% pay cut for all staff. The company is also looking at selling the paper.

The Financial Times reported that one of the interested buyers is understood to be willing to work with the union to structure a buy-out. Stephen Pagliuca, listed by the Globe last week as one of three potential buyers, is a managing partner at Bain Capital private equity firm and an owner of the Boston Celtics basketball team. Union officials appear willing to work with a prospective buyer.

French regional La Provence just announced that it is dropping its subscription to the Agence France-Presse news wire. The paper came to the decision after realising that it uses only 20 dispatches per day for an annual cost of 550,000 euros, a journalist for the Marseille-based paper told Le Monde.

AFP CEO Pierre Louette played down the announcement and said he is ready to negotiate. "I am not convinced that the rupture with La Provence is definititive," he commented. "We are ready to make an effort for the regional press, which we feel bound to almost like a cooperative." In fact, six out of the 15 members of AFP's board are from the regional press. However, it represents only 7% of the organisation's turnover.

Nine projects with a strong focus on crowdsourcing, mobile technology and digital investigative journalism have been named winners of the 2009 Knight News Challenge.

The winners (see below for details) will each win a share of a $2 million investment fund that is part of a 5-year $25 million global initiative set up by the Knight Foundation. The organisation is offering financial assistance to enterprising groups and individuals committed to developing and delivering "bold community news and social media experiments."

Earlier this week, the Huffington Post replaced CEO Betsy Morgan with media-industry venture capitalist Eric Hippeau. The change seems intended to mark a new era for the news aggregator site as it seeks to capitalize on its immense popularity.

"In our space, staying still doesn't work," Arianna Huffington told paidContent.org. "You can't stand still. We need to keep monetizing our traffic at a higher level - and we need to keep expanding. Everything on the internet is accelerated; we need to accelerate."

From today, web users will be able to access more than two million pages of 19th and 20th century history by browsing a selection of 49 British and regional newspaper titles, courtesy of the British Library.

Included in the collection are archives from the Graphic, an illustrated weekly publication which ran from 1869 to 1932. Writing on October 13 1888 after the Jack the Ripper murders, one journalist said: "To the general public it is some comfort to reflect that the late atrocities were aimed at a particular class, and that their object was not robbery. Educated persons, who have many interests and subjects of conversation, can, perhaps, scarcely realise the impression made by these occurrences on poor and ignorant people, whose lives are usually monotonous and uneventful."

Associated Press CEO Tom Curley said that the organisation is hoping to locate new sources of revenue and better licensing deals to make up for reduced income from newspapers and broadcasters in an interview after a meeting with employees on Tuesday. He also discussed initiatives to protect online content, according to a press release.

Although Curley did not offer details, he said that the AP expects its revenue to fall this year and next. The AP is lowering its fees for newspapers and broadcasters by a total of $45 million this year, following a reduction of $30 million this year. Such concessions reflect the need to take into account newspapers' and broadcasters' increasing financial difficulties. As a first step to survive with falling revenue, the organisation is planning to eliminate about 10% of its payroll costs by the end of the year through attrition and early retirement offers, and "hasn't ruled out layoffs."

A little over a month ago, msnbc.com celebrated its first anniversary as America's #1 news site. According to Nielsen Online, the MSNBC Digital Network (msnbc.com) experienced record-breaking traffic for the past twelve months, with May marking a full year of dominance in the online news space.

"The success of msnbc.com is the result of a remarkable collaborative effort by some of the most innovative journalists in the business," said NBC News President Steve Capus. "These extraordinary numbers prove that if you provide your audience with quality journalism, offer it in a compelling, easy to use way and make it timely and accessible, they will respond."

Yesterday's meeting between Boston Globe management and the Boston Newspaper Guild continued until past midnight and talks are set to resume this afternoon after the parties failed to come to an agreement. The meeting was purportedly about how to implement the 23% pay cut which was imposed last week following the guild's narrow rejection of a package of concessions which had been proposed by parent company the New York Times, but seems to have turned into a negotiation session.

The Globe reported that president of the Boston Newspaper Guild Daniel Totten and other guild leaders brought an offer of resolution to management, which sparked deep discussions over the mix of wage and benefit cuts needed to save the $10 million that the Times company has demanded. Today also sees the start of a hearing before the National Labor Relations Board after the union filed an unfair labour practice charge against management following the announcement of the 23% cut.

The John S. and James L. Knight Foundation has announced that it is to give grants totalling $15 million to help develop new economic models for investigative reporting on digital platforms. The grants intend to promote both local and national investigative reporting to "help provide the vital stories that citizens need to run their communities and their lives," said a press release.

The three latest grants are going to the Center for Investigative Reporting ($1.32 million) to launch a new multimedia investigative reporting project in California, to the Sunlight Foundation ($565,000) to develop web tools so the public can easily access information on Congressional lawmakers and to ProPublica ($1.01 million) to help the investigative reporting organisation create a sustainable business model.

As the world's political and media spotlights focussed on the Iranian elections, the Internet was always expected to play an important role in keeping people up to date with developments, but little did we know the Web would also prove to be the scene of political unrest.

As news emerged that incumbent president Mahmoud Ahmadinejad had secured 62.6 percent of the 46.2 million votes cast compared to rival Mir Hossein Mousavi's 33.75 percent, tweets started circulating from a section of the country's disappointed and disenfranchised voters.