• August 29.2008

Results matching “branded channels on you”

7 result(s) displayed (1 - 7 of 7):

UK: Trinity Mirror launches YouTube channel

Posted by Sarah Schewe on June 26, 2008 at 12:05 PM
The Trinity Mirror, which publishes over 150 regional newspapers, announced that it has launched 20 channels on YouTube, each branded to one of the company's newspaper holdings.

"We've got 20 live at the moment, but we are launching new sites all the time. Every new site that we launch, we set up the functionality [to automatically upload videos] and encourage them to use it," explained Jessica Healy, online marketing manager for Trinity Mirror Regionals.

"It's very much in its infancy but the aim is that every video we put up on our sites will be put into YouTube," she continued.

Since May, Trinity has launched channels first for the Liverpool Daily Post, followed by the Liverpool Echo, Huddersfield Examiner and Teesside Gazette.

Trinity's expanded online offerings may be in response to the BBC's recent £800,000 proposal to expand local video coverage, which many regional news sites have vehemently criticized, feeling the plan encroaches on their niche.

Source: Journalism.co.uk

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US: Hearst mags on YouTube

Posted by Jean Yves Chainon on February 21, 2008 at 10:15 AM
Hearst magazines Marie Claire, Seventeen and Good Housekeeping have all three launched YouTube-branded channels, and more are on the way.

Heart Magazines Digital Media and YouTube have made a deal for 15 Hearst print and online publications to provide content online, contests, and allow viewers to upload personal videos.

Readers will be able to view on YouTube video content from the publications.

Any newspapers to follow the lead?

Source: WWD.com through I Want Media

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Germany: Volksfreund's online local TV

Posted by Jean Yves Chainon on December 10, 2007 at 12:16 PM
There’s no question that video is one of this year’s biggest priorities for newspapers, whether national or local. In this Q&A, the Editors Weblog interviewed Alexander Houben, editor of volksfreund.tv, an online local TV channel launched by the German local paper Volksfreund. Houben describes video’s costs, its effects on journalists and how the editorial content fits the paper's strategy.


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Tribune launches branded channels on YouTube

Posted by Evan Fell on November 30, 2007 at 1:12 PM
Tribune Interactive is launching branded channels for its newspapers and TV stations on YouTube. The move is said to be about “leveraging” and enhancing public exposure for Tribune and local content for YouTube.


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FCC expected to waive rule for Tribune

Posted by Evan Fell on November 30, 2007 at 12:54 PM
The FCC is anticipated to approve Tribune’s $8.2 billion deal to go private by today. The rule barring ownership of a newspaper and a broadcast property in one market needs to be waived in order for Tribune to complete the Sam Zell privatization.


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New mobile video service launched

Posted by Evan Fell on November 27, 2007 at 12:40 PM
Avot Media has announced its new mobile video service, calling it "third generation" video-streaming platform that attacks the issues of poor video quality for mobile Web users.


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YouTube to the rescue of newspapers, publish their video news

Posted by Jean Yves Chainon on September 12, 2007 at 9:36 AM
According to the Korea Times, Google is seeking to partner newspapers to publish their video news content on YouTube and share the ad revenue with them.


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