Results matching “could hit the street”

Two days ago the New York Times, published its first ever front-page and today its sister paper the Boston Globe  revealed that it will become the latest in a long line of American newspapers to sell advertising space on its front page. 

According to the European Journalism Centre, not only is free music popular amongst fans, it can also sell.  EJC gives the example of Trent Reznor`s Nine Inch Nails, whose album Ghosts was the best-selling of 2008 on Amazon's mp3 store- despite initially being released for free.

The question of how to balance advances in technology and free online resources with more traditional, and generally more profitable, methods is perhaps starting to be answered by the music industry and bands such as Nine Inch Nails.  And it coincides with conscious efforts by newspapers to create effective websites without leaving their corresponding publications obsolete.

The Wall Street Journal has launched a three-part video on its website entitled "The End of Wall Street," Media Bistro reports.  This is the WSJ.com's first long-form video series.  

The video explains "how the housing bubble inflated and burst, the rippling effects across the economy and look at what's ahead for the global economy."

Last month Le Figaro launched an online gallery of their most iconic photographs.  In addition, a limited series of 15 each will be for sale.

The first collection of photographs will feature over 80 photographs from seven photographers that have worked with the Figaro.

Cox, publisher of The Atlanta Journal-Constitution, The Austin American-Statesman and 15 other papers, was the latest in string of publishers to announce that it would be closing its Washington bureau.  

Cox's bureau will not close until April 1 but others such as Advance Publications, owner of The Star-Ledger of Newark amongst others, and Copley Press, owner of The San Diego Union-Tribune, have already closed.  And many who remain have significantly cut back on both Washington staff and coverage.  The Tribune Company has merged the bureaus of its various papers, reducing staff numbers to 32 compared with 70 a year ago.  

This may seem surprising considering the upcoming inauguration of an eagerly anticipated new president, but in light of newspapers' severe financial difficulties, many are choosing to focus on local coverage rather than national or international events, as the latter can always be more easily found online. Besides, bureaus in Washington are expensive.  

The Wall Street Journal is planning new online ventures to improve and monetize its site, according to the Associated Press.

In addition to improved site customization and search, the paper is also exploring an "à la carte" payment service for features, which MarketingVOX finds could "offset the cost of online content provided for free."

Editor Robert Thomson has declared that the Journal's most important test is to tailor online content to suit readers' needs, and how the paper will charge them for that service.

A year after taking over the Wall Street Journal, Rupert Murdoch, behind the media giant News Corp., has preserved the editorial quality and productivity of his paper, making some of his harshest critics reconsider their stance.

Despite the economic recession and obvious pitfalls for the newspaper industry, the Journal has "increased its staff and the number of pages it prints each day," according to the Associated Press.

In what editor Robert Thomson calls "the early stages of world domination," the Journal has made efforts to adapt to new technologies and change the perception of the typically financial supplement to the first read for a broader audience.

In a move that could violate Federal Communications Commission guidelines on network neutrality, Internet giant Google has approached online carriers to create a "fast lane" for its content, according to the Wall Street Journal.

FCC guidelines state that all cable and phone companies that operate the data pipelines "are supposed to treat all traffic the same," Reuters is reporting.  Google's previous stance has been one of "equal network access for all content providers."

The OpenEdge proposal would accelerate Google's service for users by placing them directly within the network of the service providers.

Google made the offer to WSJ and said that other companies could strike "similar deals," the newspaper reported.

Source: Reuters

The Evening Standard has partnered with LynkU.com to launch a fashion shopping channel for the paper's website, thisislondon.co.uk.

According to Robert Gorton, chief executive of LynkU.com, "We are looking forward to providing the readers of ThisisLondon with a one-stop portal of fashion with the greatest range of fashion shops and designers from the high street and online."  They are also planning on offering "exclusive promotions" up until Christmas.

Mobile phones are the primary way of accessing the Internet for people in "emerging markets," or those with poor fixed-line telecommunications, mobile technology companies are reporting.

It could be inferred from the information that in emerging nations, focus on the mobile market would produce higher revenues for advertisers or even news organizations trying to increase readership.

Countries such as Indonesia have many areas "lacking high-speed cable broadband connections, DSL lines or even regular phone lines for dial-up service," the Wall Street Journal is reporting.

Improvements in mobile technology have made it easier and quicker to go online via cell phones.  The cost can also be cheaper than buying a computer or paying for home Internet service.

The UK Government's Treasury Committee is planning to conduct an investigation into the banking crisis to examine, "the role of the media in financial stability and whether journalists should operate under any form of reporting restrictions during banking crises".

Financial journalists have responded negatively to the idea that financial journalism could be subject to reporting restrictions.

Robert Thomson, the Managing Editor of the Wall Street Journal, reports that Dow Jones is planning to launch a Japanese-language website in the first half of next year.

Thomson made the statement at the Reuters Media Summit in New York yesterday.

The financial newswire is owned by News Corporation and already has a foreign exchange information service in Japan which Thomson said is the fastest-growing revenue source for the company.

Source: Press Gazette

After the initial financial crisis, The Wall Street Journal's managing editor Robert Thomson is predicting a resurgence of newspaper advertising.

Advertisers may be seeking more "conservative, comfortable outlets to make their case to buyers," Thomson said at the Reuters Media Summit in New York, and will spend money where success has been proven.

Both the Wall Street Journal's print edition and The New York Times Online will both be adding new elements this week.

The WSJ is running with advertiser Dell's cover wrap on Thursday for the first time in its history, according to Ad Age.

News Corp. titles The Wall Street Journal and New York Post are showing signs of a "synergy," according to Politico, as the same story ran in both newspapers November 29.