Speaking at the
Wharton School of Business' "Future of Publishing" conference on Friday afternoon,
Martin Nisenholtz, the senior vice president of digital operations at the
New York Times, offered
remarks on the future of engagement in the wake of
Facebook's new web-sharing tools.
Nisenholtz
emphasized engagement as an aspect of a publication's online offering
for which readers might be willing to pay for access to that online
content.
"The more engaged our users are with us, the more value we deliver to them, the more likely they will be to pay," he said.
![Digg](http://digg.com/submit?phase=2&&url=http://www.editorsweblog.org/newsrooms_and_journalism/2010/05/will_abuzz_begin_to_play_a_larger_part_o.php&bodytext=<form mt:asset-id="6646" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.editorsweblog.org/nisenholtz-190.jpg"><img alt="nisenholtz-190.jpg" src="http://www.editorsweblog.org/assets_c/2010/05/nisenholtz-190-thumb-150x202-6646.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="202" width="150" /></a></form>Speaking at the <b>Wharton School of Business</b>' "Future of Publishing" conference on Friday afternoon, <b>Martin Nisenholtz</b>, the senior vice president of digital operations at the <b>New York Times</b>, offered <a title="remarks on the future of engagement" href="http://paidcontent.org/article/419-nyts-nisenholtzs-speech-the-importance-of-engagement/" id="wo1d">remarks on the future of engagement</a> in the wake of <a href="http://www.editorsweblog.org/analysis/2010/04/facebook_social_plugins_and_open_graph_w.php"><b>Facebook</b>'s new web-sharing tools</a>.<br /><br />Nisenholtz
emphasized engagement as an aspect of a publication's online offering
for which readers might be willing to pay for access to that online
content. <br /><br />"The more engaged our users are with us, the more value we deliver to them, the more likely they will be to pay," he said.<br /><div><br /></div>&title=Will <b>Abuzz</b> begin to play a larger part on <i>NYTimes.com</i>?){kind=link}