Swiss newspaper prints readers' photos

Posted by Anna-Maria Mende on March 10, 2006 at 3:13 PM

The Swiss local newspaper Aargauer Zeitung tries a new way of connecting to its readers: it prints a sport photo supplied by one of its readers every Tuesday. Reader can post photos from sport competitions or funny team photos on the paper's website. There are some requirements regarding the format of the photos. In addition, readers have to be the owner of the copyright. The photos are published for 2 weeks in a photo gallery on the website and can also be used as digital postcards. Every Tuesday the best photo appears in the print version of the paper.  

Source: Werbewoche (in German, through IFRA-Newsletter)


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