Globe and Mail iPad app free for now
Posted by Emma Heald on July 30, 2010 at 10:26 AM
National Canadian daily The Globe and Mail has launched an iPad news app, available for download at the iTunes App store, Editor & Publisher.com reported.
After several internal discussions with media companies trying to figure out how users will interact with the content on the mobile device, the company decided to offer the app on a two month free trial to begin with, thanks to the sponsorship from three big advertising partners, GM Canada, Infiniti and Capital One. This sponsorship is part of a multi-platform deal that also allows users access to the Globe's other mobile inventory free for two months.
For more on this story please see www.sfnblog.com
After several internal discussions with media companies trying to figure out how users will interact with the content on the mobile device, the company decided to offer the app on a two month free trial to begin with, thanks to the sponsorship from three big advertising partners, GM Canada, Infiniti and Capital One. This sponsorship is part of a multi-platform deal that also allows users access to the Globe's other mobile inventory free for two months.
For more on this story please see www.sfnblog.com
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