iPhone users 2x as likely to buy newspaper subscriptions on e-readers

Fifteen percent of people surveyed said they are "seriously considering" buying an iPad in the next three months - a slightly higher number than those saying they will buy an Amazon Kindle, according to a new report by comScore. Meanwhile, of the consumers who currently own an iPhone or iPod Touch are "more than twice as willing to pay for newspaper and magazine subscriptions formatted for e-readers" than those who don't own either device, according to the report, PoynterOnline reported today.

The April 3 release of the iPad is pushing publishers to quickly develop new strategies for the device, with more than 27,000 book apps in Apple's App Store at the last count, the Sydney Morning Herald reported. However, Fairfax Media's marketing and newspaper sales director told the SMH that finding a market for an app isn't as easy as it may seem.

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