Financial Times launches travel guide apps
Posted by Elizabeth Redman on January 21, 2010 at 11:23 AM
The Financial Times has launched a series of new iPhone apps for its FT-branded travel guides, Brand Republic reports.
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The newspaper publishes the Little Book of Business Travel series. Content from the guides to Beijing, Hong Kong, Macau and Shanghai will be available on the new apps. And their content will be primarily the work of FT journalists.
The apps are free to consumers, funded through advertising on BBC.com, BBC mobile and a number of mobile ad networks. They are available from the Apple and Blackberry stores.
The Financial Times launched an iPhone app last year, offering news, analysis and market data. It is also free to download, but much of its content is only available to paying subscribers. This has been a successful strategy for the business newspaper, which now earns more from content revenue than advertising revenue.
Mobile news may be an important future revenue stream for newspapers. Diversifying mobile offerings would seem to make sound business sense.
Source: Brand Republic
The Financial Times launched an iPhone app last year, offering news, analysis and market data. It is also free to download, but much of its content is only available to paying subscribers. This has been a successful strategy for the business newspaper, which now earns more from content revenue than advertising revenue.
Mobile news may be an important future revenue stream for newspapers. Diversifying mobile offerings would seem to make sound business sense.
Source: Brand Republic
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fmultimedia%2F2010%2F01%2Ffinancial_times_launches_travel_guide_ap.php&bodytext= <form mt:asset-id="5411" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"></form><form mt:asset-id="5411" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.editorsweblog.org/financial_times_logo.jpg"><img alt="financial_times_logo.jpg" src="http://www.editorsweblog.org/assets_c/2010/01/financial_times_logo-thumb-150x191-5411.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="191" width="150" /></a></form>The <i>Financial Times</i> has launched a series of new iPhone apps for its FT-branded travel guides, <a href="http://www.brandrepublic.com/Discipline/Media/News/978314/FT-launch-travel-guide-apps/">Brand Republic reports</a>.
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<br /><br />The newspaper publishes the <i>Little Book of Business Travel </i>series. Content from the guides to Beijing, Hong Kong, Macau and Shanghai will be available on the new apps. And their content will be primarily the work of FT journalists.
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