AP to help build mobile apps for publishers
The Associated Press and Verve Wireless are teaming up to provide a 'white label' mobile app builder for publishers. The service will allow publishers to create a customized mobile platform for their products, based on the AP mobile app.
The offer is aimed at smaller publications that don't have the resources to develop their own mobile application Jeff Litvack, AP's general manager of mobile and emerging products, said, "Building an app from scratch is time consuming and costly, there are numerous things to consider, and we want AP member news outlets to leverage what we've learned from our experiences with AP Mobile, freeing them to focus on creating compelling editorial content as well as developing new means for advertisers to reach readers."
Under the terms of the service, Verve will handle the set up
and launch of a publishers' branded app, providing opportunities for media
companies to deliver relevant local news to mobile users through a highly
customizable interface supported by existing and in-network advertisers.
Of course, the service isn't free. Verve takes a cut from
any ad revenue, and the apps will require a minimum of ad revenue to be
maintained.
"Developing and maintaining a single mobile application that works great across a publishers` entire content spectrum isn't easy," said Art Howe, chief executive officer of Verve Wireless.
"Developing six applications across all the major mobile platforms is not only very hard but it is cost prohibitive given current media trends and time and staffing constraints. We decided we were in the best position to package all these solutions together and make them available to everyone. Publishers can focus on customizing the look and feel of their apps and generating great content and advertising."
It is still not clear whether the service will be available only for AP's partners, or whether Verve will expand to serve all publishers.
Source: Reuters
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fmultimedia%2F2009%2F11%2Fap_to_help_build_mobile_apps_for_publish.php&bodytext=<form mt:asset-id="4307" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/associatedpresslogo.jpg"><img alt="associatedpresslogo.jpg" src="http://www.editorsweblog.org/assets_c/2009/11/associatedpresslogo-thumb-200x152-4307.jpg" width="200" height="152" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a></form><p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span style="color:#333333"><b><i>The Associated Press</i></b></span><span style="color:#333333"> and <b>Verve Wireless</b></span><span style="color:#333333">
are teaming up to provide a 'white label' mobile app builder for publishers.
The service will allow publishers to create a customized mobile platform for their
products, based on the AP mobile app.</span></p>
<p class="MsoNormal"><span style="color:#333333">The offer is aimed at smaller
publications that don't have the resources to develop their own mobile
application <b>Jeff Litvack</b>, AP's general manager of mobile and emerging products,
said, "Building an app from scratch is time consuming and costly, there
are numerous things to consider, and we want AP member news outlets to leverage
what we've learned from our experiences with AP Mobile, freeing them to focus
on creating compelling editorial content as well as developing new means for
advertisers to reach readers."</span></p>
<p class="MsoNormal">Under the terms of the service, Verve will handle the set up
and launch of a publishers' branded app, providing opportunities for media
companies to deliver relevant local news to mobile users through a highly
customizable interface supported by existing and in-network advertisers.<o:p></o:p></p>&title=<b>AP</b> to help build mobile apps for publishers){kind=link}
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