Google News Spotlight: could an algorithm detect quality?

Posted by Emma Heald on September 11, 2009 at 9:54 AM
google news spotlight.pngGoogle News recently introduced a Spotlight section, which displays links to a selection of "news and in-depth pieces of lasting value," selected by an algorithm. It is accessible from the Google News homepage, in the column on the left-hand side, above the 'most popular' section, in both the US and UK versions of the site.

The selection includes "investigative journalism, opinion pieces, special-interest articles, and other stories of enduring appeal," according to the Google News help section. Nieman Lab has interpreted this as shining a spotlight on "longer features that have bounced around blogs for a few days," and noted that lifestyle and opinion pieces do well. The New York Times is a frequent source, it remarks. Search Engine Land's Greg Sterling sees Spotlight as a feature intended to resemble a weekly news magazine, and believes that the section should be made "more visually rich and magazine-like."
The selections of articles are from the last ten days or so but have not been updated in the last three days. The nineteen stories in the US section today include a couple from the New York Times and two more from NYT's blogs, two from CNN and from the New Yorker, and a couple from Fox. The UK version has one of the same New Yorker pieces, one New York Times piece but is otherwise dominated by the Times, Telegraph and Guardian: all unsurprising.

Both country sites include a celebrity story which might not generally be considered to have "enduring appeal," and the US version shows one from well-known satirical paper The Onion. Telegraph journalist Shane Richmond found a similarly odd selection when he studied Spotlight. He sees the new section as Google's attempt to embrace serendipity.

The algorithm by which the stories are chosen is secret, but Nieman Lab's Zachary M. Seward believes that the service "seems to be searching for better clues that point to quality content." The inclusion of celebrity gossip suggests that the algorithm may well need tweaking if this is so, but it is interesting to speculate: is there a way to automatically track down 'quality'? If so, what implications could this have for news search in the future?

Source: Google News, Nieman Lab, Telegraph, Search Engine Land

1 Comments

Anna Haynes said:

> "The inclusion of celebrity gossip suggests that the algorithm may well need tweaking"

indeed it does; seems it's already disseminating anti-climate-science stuff. Screenshot (from yesterday) here -
http://www.flickr.com/photos/95117730@N00/4011333631/
(the story's by a TV weatherman)

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